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引文資料
題名:
Satisfaction: A Segmentation Criterion for Senior Travelers
書刊名:
觀光與休閒管理期刊
作者:
陳文江
/
李正慧
作者(外文):
Chen, Wen-chiang
/
Lee, Cheng-fei
出版日期:
2019
卷期:
7:2
頁次:
頁22-31
主題關鍵詞:
Taiwan
;
Senior travel market
;
Tourist satisfaction
;
Market segmentation
;
Cluster analysis
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:0
Past research on the segmentation of senior travel market has mainly used socio-demographic and psychographic characteristics as criteria. Segmentation according to their levels of satisfaction with a tourism destination, however, has been poorly understood and studied. This study attempts to fill the literature gap by conducting a survey with Taiwanese senior travelers and segmenting them based on satisfaction. Results revealed sample heterogeneity in relation to the four aspects of a destination: provision of senior-related facilities and services, quality of senior-only tour operations, diversity of natural and cultural resources, and barrier-free access to tourism and recreation attractions. Age and educational level were found of important value in profiling the four satisfaction segments, namely very satisfied, satisfied, neither satisfied nor dissatisfied, and dissatisfied. The very satisfied segment was composed of well-educated older seniors who tend to be more satisfied with the traveling experience than the highly educated younger seniors in the dissatisfied segment. While the diversity of natural and cultural resources was considered by the former the most satisfying aspect, the latter was most satisfied with the provision of senior-related facilities and services. Government and industry efforts should focus more on the very satisfied and satisfied clusters of senior travelers by developing a variety of untapped scenic and historical senior-only travel routes and enhancing the service quality of senior tour operations.
以文找文
期刊論文
1.
Wang, K.-C.、Ma, A.-R.、Hsu, M.-T.、Jao, P.-C.、Lin, C.-W.(2013)。Seniors' perceptions of service features on outbound group package tours。Journal of Business Research,66(8),1021-1027。
2.
Javalgi, R. G.、Thomas, E. G.、Roa, S. R.(1992)。Consumer Behavior in the U.S. Pleasure Travel Marketplace: An Analysis of Senior and Nonsenior Travelers。Journal of Travel Research,31(2),14-19。
3.
Oh, H.、Jeong, M.(1996)。Improving marketers' predictive power of customer satisfaction on expectation based target market levels。Hospitality Research Journal,19(4),65-85。
4.
Louise, H.、Carter, R. W.、Wei, Sherrie、Ruys, Hein(2002)。Profiling the Senior Traveler: An Australian Perspective。Journal of Travel Research,41(1),23-37。
5.
Anderson, B. B.、Langmeyer, L.(1982)。The under-50 and over-50 travelers: A profile of similarities and differences。Journal of Travel Research,20(4),20-24。
6.
Baloglu, S.、Pekcan, A.、Chen, S. L.、Santos, J.(2003)。The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments。Journal of Quality Assurance in Hospitality & Tourism,4(3/4),149-165。
7.
Ward, A.(2014)。Segmenting the senior tourism market in Ireland based on travel motivations。Journal of Vacation Marketing,20(3),267-277。
8.
Esichaikul, R.(2012)。Travel motivations, behavior and requirements of European senior tourists to Thailand。Revista de Turismo y Patrimonio Cultura,10(2),47-58。
9.
Andriotis, K.、Agiomirgianakis, G.、Mihiotis, A.(2008)。Measuring tourist satisfaction: a factor-cluster segmentation approach。Journal of Vacation Marketing,14(3),221-235。
10.
Boksberger, P. E.、Laesser, C.(2009)。Segmentation of the senior travel market by the means of travel motivations。Journal of Vacation Marketing,15(4),311-322。
11.
Kim, J. M.、Wei, S.、Ruys, H.(2003)。Segmenting the market of west Australian senior tourists using and artificial neural network。Tourism Management,24(1),25-34。
12.
Tsiotsou, R.(2006)。Using visit frequency to segment ski resorts customers。Journal of Vacation Marketing,12(1),15-26。
13.
Tsiotsou, R.、Vasioti, E.(2006)。Satisfaction: a segmentation criterion for "short term" visitors of mountainous destinations。Journal of Travel and Tourism Marketing,20(1),61-73。
14.
You, X.、O'Leary, J. T.(1999)。Destination behaviour of older UK travellers。Tourism Recreation Research,24(1),23-33。
15.
Yüksel, A.、Yüksel, F.(2003)。Measurement of tourist satisfaction with restaurant services: a segment-based approach。Journal of vacation marketing,9(1),52-68。
16.
Shoemaker, S.(1989)。Segmentation of the senior pleasure travel market。Journal of Travel Research,27(3),14-21。
17.
Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。
會議論文
1.
Norvell, H.(1985)。Outlook for retired/older traveller market segments。The Eleventh Annual Travel Outlook Foru。Washington, DC:U.S. Travel Data Center。135-143。
圖書
1.
Kotler, P.(2000)。Marketing Management: Millennium Edition。Upper Saddle River, NJ:Prentice Hall。
其他
1.
Taiwan Tourism Bureau(2018)。2017 Survey of Travel by R.O.C. Citizens,https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=a45aacc8-ffd8-44c4-8fca-30699ab0dc1f&type=4&no=1。
圖書論文
1.
Dolnicar, S.、Le, H.(2008)。Segmenting tourists based on satisfaction and satisfaction patterns。Tourist satisfaction and complaining behavior: measurement & management issues in the tourism and hospitality industry。New York:NOVA Science Publishing。
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