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題名:輕食餐廳體驗行銷、品牌信任與品牌價值關聯性之研究
書刊名:管理實務與理論研究
作者:王月鶯 引用關係陳世頡呂萬吉何旻娟
作者(外文):Wang, Yueh-yingChen, Shih-chiehLu, Wan-chiHo, Wen-chuan
出版日期:2019
卷期:13:2
頁次:頁23-39
主題關鍵詞:主題餐廳體驗行銷品牌信任品牌價值Theme restaurantExperience marketingBrand trustBrand value
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:34
  • 點閱點閱:13
期刊論文
1.Turley, L. W.、Fugate, D. L.(1992)。The multidimensional nature of service facilities: Viewpoints and recommendations。Journal of Services Marketing,6(3),37-53。  new window
2.Kim, Young Hoon、Kim, Min Cheol、Goh, Ben K.(2011)。An examination of food tourist's behavior: Using the modified theory of reasoned action。Tourism Management,32(5),1159-1165。  new window
3.張宏生(20070600)。服務補救與顧客情感、社會與功能價值的結構關係研究--以旅館業為例。經營管理論叢,3(1),43-61。new window  延伸查詢new window
4.Kim, M.、Kim, S.、Lee, Y.(2010)。The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market。Journal of Retailing and Consumer Services,17(4),286-293。  new window
5.Wakefield, K. L.、Sloan, H. J.、Blodgett, J. G.(1996)。Measurement and management of the sports cape。Journal of Sport Management,10(1),15-31。  new window
6.Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。  new window
7.De Chernatony, L.(1999)。Brand management through narrowing the gap between brand identity and brand reputation。Journal of Marketing Management,15(1-3),157-179。  new window
8.Walls, Andrew R.(2013)。A Cross-Sectional Examination of Hotel Consumer Experience and Relative Effects on Consumer Values。International Journal of Hospitality Management,32(1),179-192。  new window
9.Hightower, Roscoe Jr.、Brady, Michael K.、Baker, Thomas L.(2002)。Investigating the Role of the Physical Environment in Hedonic Service Consumption: An Exploratory Study of Sporting Events。Journal of Business Research,55(9),697-707。  new window
10.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within a Between Organizations。Journal of Marketing Research,29(3),314-328。  new window
11.黃延聰、簡碩甫(20150600)。從顧客滿意到品牌忠誠:品牌信任與品牌愛戀的中介模型。行銷評論,12(2),161-188。new window  延伸查詢new window
12.Yazdanpanah, Masoud、Fourozani, Masoumeh(2015)。Application of the Theory of Planned Behaviour to predict Iranian students' intention to purchase organic food。Journal of Cleaner Production,107(16),342-352。  new window
13.蔣家皓、楊宛寧(20100700)。主題餐廳實施體驗行銷之初探--以T.G.I.Friday's餐廳臺北敦化店為例。真理觀光學報,8,55-70。new window  延伸查詢new window
14.蔡玲瓏、陳致穎(20180800)。體驗行銷對顧客滿意度與購買意願之影響分析。觀光與休閒管理期刊,6(特刊),63-71。new window  延伸查詢new window
15.林信成、謝添富、張佑安(2016)。探討保健食品品牌形象與購買經驗對消費者選購行為影響。中州學報,30,115-132。  延伸查詢new window
16.Carbone, L.(1998)。Keep up with the competition by focusing on the moment-by-moment details of daily operations。Nation's Restaurant News,32(10),26-26。  new window
17.Marken, G. A.(2003)。Emotional Branding: How successful brands gain the irrational edge。Public Relations Quarterly,48(2),12-25。  new window
18.Mason, M. C.、Paggiaro, A.(2012)。Investigating the role of festivals cape in culinary tourism: The case of food and wine events。Tourism Management,33(6),1329-1336。  new window
19.曾義明、廖本哲、簡詠喜(20040600)。產品價值、品牌信任、品牌情感與品牌忠誠度關係之研究。企業管理學報,61,29-50。new window  延伸查詢new window
20.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
21.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。  new window
22.Hulland, John S.(1999)。Use of partial least squares (PLS) in strategic management research: A review of four recent studies。Strategic Management Journal,20(2),195-204。  new window
23.Kotler, Philip、Gertner, D.(2002)。Country as brand, product, and beyond: A place marketing and brand management perspective。Journal of Brand Management,9(4/5),249-261。  new window
24.Aaker, David A.(1992)。The value of brand equity。Journal of Business Strategy,13(4),27-32。  new window
25.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management,31(1),29-35。  new window
26.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
27.Rintamäki, Timo、Kuusela, Hannu、Mitronen, Lasse(2007)。Identifying competitive customer value propositions in retailing。Managing Service Quality: An International Journal,17(6),621-634。  new window
28.王明元、陳慧貞(20091100)。主題餐廳結合文化創意產業經營成功因素之探討--以高雄懷舊餐廳為例。商業現代化學刊,5(2),55-69。new window  延伸查詢new window
29.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
30.Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research,45(1),1-18。  new window
31.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty。Journal of Marketing,65(2),81-93。  new window
32.Gaski, John F.、Nevin, John R.(1985)。The Differential Effects of Exercised and Unexercised Power Sources in A Marketing Channel。Journal of Marketing Research,22(2),130-142。  new window
33.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
34.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
學位論文
1.陳佩汶(2014)。信任與購買經驗對網路購物意圖之干擾效果(碩士論文)。淡江大學。  延伸查詢new window
2.董伊瑜(2011)。品牌信任、認知價值與再購意願之研究-以王品集團為例(碩士論文)。中國文化大學。  延伸查詢new window
3.羅緯(2005)。公民品牌對於品牌信任、品牌認同以及忠誠度關係之研究(碩士論文)。臺北科技大學,台北市。  延伸查詢new window
圖書
1.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2010)。Multivariate Data Analysis。Prentice Hall。  new window
2.黃瀏英(2002)。主題餐廳設計與管理。台北縣:揚智出版社。  延伸查詢new window
3.Lieberman, A.、Esgate, P.(2002)。The entertainment marketing revolution: Bringing the Moguls, the Media, and the Magic to the World。FT Press。  new window
4.Nunnally, Jum C.(1978)。Psychometric methods。McGraw-Hill Book Company。  new window
5.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
 
 
 
 
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