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題名:Exploring the Effects of Social Media Advertisement on Purchase Intention
書刊名:電子商務研究
作者:江義平王怜惠楊婉伶
作者(外文):Chiang, I-pingWang, Ling-huiYang, Wan-ling
出版日期:2019
卷期:17:3
頁次:頁167-195
主題關鍵詞:社群媒體社群媒體行銷社群媒體廣告資訊過濾網路行銷Social mediaSocial media marketingSocial advertisingInformation filteringInternet marketing
原始連結:連回原系統網址new window
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  • 點閱點閱:7
期刊論文
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3.Cui, N.、Wang, T.、Xu, S.(2010)。The influence of Social Presence on consumers' perceptions of the interactivity of web sites。Journal of Interactive Advertising,11(1),36-49。  new window
4.Pöyry, E.、Parvinen, P.、Malmivaara, T.(2013)。Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage。Electronic Commerce Research and Applications,12(4),224-235。  new window
5.Andrews, J. Craig(1989)。The Dimensionality of Beliefs Toward Advertising in General。Journal of Advertising,18(1),26-35。  new window
6.Gunawardena, Charlotte N.、Zittle, Frank J.(1997)。Social presence as a predictor of satisfaction within a computer-mediated conferencing environment。American Journal of Distance Education,11(3),8-26。  new window
7.Brackett, L. K.、Carr, B. N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research,41(5),23-32。  new window
8.To, P. L.、Liao, C.、Lin, T. H.(2007)。Shopping motivations on internet: A study based on utilitarian and hedonic value。Technovation,27(12),774-787。  new window
9.Zhao, S.、Grasmuck, S.、Martin, J.(2008)。Identity construction on facebook: Digital empowerment in anchored relationships。Computers in Human Behavior,24(5),1816-1836。  new window
10.Pempek, T. A.、Yermolayeva, Y. A.、Calvert, S. L.(2009)。College students' social networking experiences on Facebook。Journal of Applied Developmental Psychology,30(3),227-238。  new window
11.Shimp, Terence A.(1981)。Attitude toward the ad as a mediator of consumer brand choice。Journal of Advertising,10(2),9-48。  new window
12.Gefen, D.、Straub, D. W.(2003)。Managing user trust in B2C e-services。e-Service Journal,2(2),7-24。  new window
13.Vinerean, S.、Cetina, I.、Dumitrescu, L.、Tichindelean, M.(2013)。The effects of social media marketing on online consumer behavior。International Journal of Business and Management,8(14),66-79。  new window
14.Qiu, L.、Benbasat, I.(2005)。An investigation into the effects of text-to-speech voice and 3d avatars on the perception of presence and flow of live help in electronic commerce。ACM Transactions on Computer-Human Interaction,12(4),329-355。  new window
15.Li, H.、Bukovac, J. L.(1999)。Cognitive impact of banner ad characteristics: An experimental study。Journalism and Mass Communication Quarterly,76(2),341-353。  new window
16.Wolfinbarger, M.、Gilly, M. C.(2001)。Shopping online for freedom, control, and fun。California Management Review,43(2),34-55。  new window
17.Ha, Louisa、James, E. Lincoln(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media,42(4),457-474。  new window
18.Ahmad, N. S.、Musa, R.、Harun, M. H. M.(2016)。The impact of social media content marketing (smcm) towards brand health。Procedia Economics and Finance,37,331-336。  new window
19.Gaber, H. R.、Wright, L. T.(2014)。Fast-food advertising in social media: A case study on Facebook in Egypt。Journal of Business and Retail Management Research,9(1),52-63。  new window
20.Jeziorski, P.、Segal, I.(2015)。What makes them click: Empirical analysis of consumer demand for search advertising。American Economic Journal: Microeconomics,7(3),24-53。  new window
21.Zeng, F.、Huang, L.、Dou, W.(2009)。Social factors in user perceptions and responses to advertising in online social networking communities。Journal of Interactive Advertising,10(1),1-13。  new window
22.Jung, J.、Shim, S. W.、Jin, H. S.、Khang, H.(2016)。Factors affecting attitudes and behavioural intention towards social networking advertising: A case of Facebook users in South Korea。International Journal of Advertisings,35(2),248-265。  new window
23.Phua, J.、Jin, S. V.、Kim, J. J.(2017)。Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention。Telematics and Informatics,34(1),412-424。  new window
24.Yu, J. H.、Cude, B.(2009)。Hello, Mrs. Sarah Jones! We recommend this product! Consumers' perceptions about personalized advertising: Comparisons across advertisements delivered via three different types of media。International Journal of Consumer Studies,33(4),503-514。  new window
25.Wang, Y.、Sun, S.(2010)。Examining the role of beliefs and attitudes in online advertising: A comparison between the USA and Romania。International Marketing Review,27(1),87-107。  new window
26.Scott, G. G.(2014)。More than friends: Popularity on Facebook and its role in impression formation。Journal of Computer-Mediated Communication,19(3),358-372。  new window
27.Hoffman, D. L.、Novak, T. P.、Kang, H.(2017)。Let's get closer: Feelings of connectedness from using social media, with implications for brand outcomes。Journal of the Association for Consumer Research,2(2),216-228。  new window
28.Kang, J.、Park-Poaps, H.(2011)。Motivational antecedents of social shopping for fashion and its contribution to shopping satisfaction。Clothing and Textiles Research Journal,29(4),331-347。  new window
29.Ramlugun, V. G.、Jugurnauth, L.(2014)。The scope of social media browsing and online shopping for Mauritian e-retailers: A study based on utilitarian and hedonic values。Review of Integrative Business and Economics Research,3(2),219-241。  new window
30.Allen, J.(2011)。The filter bubble: What the internet is hiding from you。Policy perspectives,19,131-134。  new window
31.Mehta, A.(1994)。How advertising response modeling (ARM) can increase ad effectiveness。Journal of Advertising Research,34,62-62。  new window
32.Park, H.、Cho, H.(2012)。Social network online communities: Information sources for apparel shopping。Journal of Consumer Marketing,29(6),400-411。  new window
33.Bruzzone, D. E.、Tallyn, D. J.(1997)。Linking tracking to pretesting with an "ARM." (Advertising Response Model)。Journal of Advertising Research,37(3),74-80。  new window
34.Pletikosa Cvijikj, Irena、Michahelles, Florian(2013)。Online engagement factors on Facebook brand pages。Social Network Analysis and Mining,3(4),843-861。  new window
35.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
36.Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。  new window
37.Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。  new window
38.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
39.Jarvis, Cheryi B.、Mackenzie, Scott B.、Podsakoff, Philip M.(2003)。A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research。Journal of Consumer Research,30(2),199-218。  new window
40.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
41.Liu, Yuping、Shrum, L. J.(2002)。What Is Interactivity and Is It Always Such A Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness。Journal of Advertising,31(4),53-64。  new window
42.Janiszewski, Chris(1998)。The Influence of Display Characteristics on Visual Exploratory Search Behavior。Journal of Consumer Research,25(3),290-301。  new window
43.Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research,18(3),318-332。  new window
會議論文
1.Wu, B.、Mei, T.、Cheng, W. H.、Zhang, Y.(2016)。Unfolding temporal dynamics: Predicting social media popularity using multi-scale temporal decomposition。Thirtieth AAAI Conference on Artificial Intelligence。  new window
2.Moore, J. J.、Rodgers, S. L.(2005)。An examination of advertising credibility and skepticism in five different media using the persuasion knowledge model。American Academy of Advertising Conference,10-18。  new window
3.Shardanand, U.、Maes, P.(1995)。Social information filtering: algorithms for automating "word of mouth"。The ACM CHI 95 Human Factors in Computing Systems Conference,210-217。  new window
4.Jamil, N. A.、Mat, N. K.(2011)。To investigate the drivers of online purchasing behavioral in malaysia based on the theory of planned behavior (TPB): A structural equation modeling (SEM) approach。ICM 2011,453-460。  new window
研究報告
1.台北市數位行銷經營協會(2017)。2016年台灣數位廣告量統計報告。  延伸查詢new window
學位論文
1.Schroth, A.(2015)。Modern Social Influence on Instagram An experiment on the effect of peer influence on Instagram, on brand attitude and brand credibility(-)。University of Amsterdam。  new window
圖書
1.Short, John A.、Williams, Ederyn、Christie, Bruce(1976)。The Social Psychology of Telecommunications。John Wiley & Sons。  new window
其他
1.Kemp, Simon(20170124)。Digital in 2017: Global Overview,https://wearesocial.com/special-reports/digital-in-2017-global-overview。  new window
2.(2016)。US TV vs. Digital Ad Spending, 2015-2020 (billions),https://www.emarketer.com/Chart/US-TV-vs-Digital-Ad-Spending-20152020-billions/196603。  new window
3.(2016)。Nearly One-Third of the World Will Use Social Networks Regularly This Year,https://www.emarketer.com/Article/Nearly-One-Third-of-World-WillUse-Social-Networks-Regularly-This-Year/1014157。  new window
4.(2016)。Most Effective Uses of Marketing Data According to US B2B Marketers, April 2016 (% of respondents),https://www.emarketer.com/Chart/Most-Effective-Uses-of-Marketing-Data-According-US-B2B-Marketers-April-2016-of-respondents/193071。  new window
5.(2015)。Leading Benefits of Using Enriched/Personalized Content and Digital Interactions According to Senior Marketers Worldwide, June 2015 (% of respondents),https://www.emarketer.com/Chart/Leading-Benefits-of-Using-EnrichedPersonalized-Content-Digital-Interactions-According-Senior-Marketers-Worldwide-June-2015-of-respondents/176172。  new window
6.(2015)。Facebook, Twitter Remain Top Social Networks Used by US Companies,https://www.emarketer.com/Article/Facebook-Twitter-Remain-TopSociaI-Networks-Used-by-US-Companies/1013290。  new window
7.(2016)。US Social Network Users and Penetration, by Platform, 2014-2020 (millions, % change and % of social network users),http://www.emarketer.com/Chart/US-Social-Network-Users-Penetration-by-Platform-2014-2020-millions-change-of-population/185279。  new window
8.(2015)。Recommendations from friends remain most credible form of advertising among consumers, branded websites are the second-highest-rated form,https://www.nielsen.com/eu/en/press-releases/2015/recommendations-from-friends-remain-most-credible-form-of-advertising/?wgu=11671_16644_15763461329239_bc34494b84&wgexpiry=1584122132&afflt=ntrtl5490001&afflt_uid=11671_16644_15763461329239_bc34494b84&afflt_uid_2=AFFLT_ID_2。  new window
9.(2013)。Insights from consumers and retailers into an Omni-channel shopping experience,https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf。  new window
10.Constine, Josh(20160907)。How Facebook News Feed Works,https://techcrunch.com/2016/09/06/ultimate-guide-to-the-news-feed/。  new window
11.Lua, ALfred(2019)。How the Instagram Algorithm Works in 2019: Everything You Need to Know,https://blog.bufferapp.com/instagram-algorithm。  new window
 
 
 
 
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