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題名:品牌來源國形象、品牌關係品質對網站品牌權益的影響:品牌信任的干擾效果
書刊名:數據分析
作者:黃俊閎洪振鐘林融生
作者(外文):Huang, Chun-hungHung, Chen-chungLin, Rung-sheng
出版日期:2008
卷期:3:1
頁次:頁13-34
主題關鍵詞:網站品牌品牌權益品牌來源國形象品牌關係品質品牌信任Website brand of e-commerceBrand equityCountry of brandBrand relationship qualityBrand trust
原始連結:連回原系統網址new window
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期刊論文
1.Ross-Wooldridge, B.、Brown, M. P.、Minsky, B. D.(2004)。The role of company image as brand equity。Corporate Communications: An International Journal,9(2),159-167。  new window
2.Pereira, A.、Hsu, C. C.、Kundu, S. K.(2005)。Country-of-origin image: measurement and cross-national testing。Journal of Business Research,58(1),103-106。  new window
3.Thorbjørnsen, Helge、Supphellen, Magne、Nysveen, Herbjørn、Pedersen, Per Egil(2002)。Building Brand Relationship Online--A Comparison of Two Interactive Application。Journal of Interactive Marketing,16(3),17-34。  new window
4.Bengtsson, A.(2003)。Towards a Critique of Brand Relationships。Advances in Consumer Research,30(1),154-159。  new window
5.De Ruyter, K.、Wetzels, Martin G. M.、Kleijnen, Mirella H. P.(2001)。Customer adoption of e-service: An experimental study。International Journal of Service Industry Management,12(2),184-207。  new window
6.Garbarino, Ellen、Johnson, Mark S.(1999)。The different role of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
7.Jones, S.、Wilikens, M.、Morris, P.、Masera, M.(2000)。Trust requirements in e-business。Communications of the ACM,43(12),81-87。  new window
8.Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research,36(6),22-34。  new window
9.Van Heck, Eric、Ribbers, Pieter M.(1997)。Experiences With Electronic Auctions in the Dutch Flower Industry。Electronic Markets,7(4),29-34。  new window
10.Nagashima, A.(1970)。A Comparison of Japanese and US Attitudes toward Foreign Products。Journal of Marketing,34(1),68-74。  new window
11.Dayal, S.、Landesberg, H.、Zeisser, M.(1999)。How to Build Trust Online。Marketing Management,8(3),64-69。  new window
12.Parameswaran, Ravi、Pisharodi, R. Mohan(1994)。Facets of country of origin image: An empirical assessment。Journal of Advertising,23(1),43-56。  new window
13.Christodoulides, G.、de Chernatony, L.(2004)。Dimensionalising on- and offline brands composite equity。Journal of Product & Brand Management,13(3),168-179。  new window
14.Blackston, M.(2000)。Observations: Building brand equity by managing the brand's relationships。Journal of Advertising Research,40(6),101-105。  new window
15.Urban, G. L.、Sultan, F.、Qualls, W. J.(2000)。Placing trust at the center of your internet strategy。Sloan Management Review,42(1),39-48。  new window
16.Farquhar, P. H.(1989)。Managing brand equity。Marketing Research,1(3),24-33。  new window
17.Doney, P. M.、Cannon, J. P.、Mullen, M. R.(1998)。Understanding the influence of national culture on the development of trust。Academy of Management Review,23(3),601-620。  new window
18.Swaminathan, V.、Lepkowska-White, E.、Rao, B. P.(1999)。Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange。Journal of Computer-Mediated Communication,5(2)。  new window
19.Roth, M. S.、Romeo, J. B.(1992)。Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects。Journal of International Business Studies,23(3),477-497。  new window
20.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
21.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
22.Ha, H. Y.(2004)。Factors Influencing Consumer Perceptions of Brand Trust Online。Journal of Product and Brand Management,13(5),329-342。  new window
23.Bilkey, W. J.、Nes, E.(1982)。Country-of-Origin Effects on Products Evaluations。Journal of International Business Studies,13(1),89-99。  new window
24.Lin, C. H.、Kao, D. T.(2004)。The Impacts of Country-of-Origin on Brand Equity。The Journal of American Academy of Business,5(1/2),37-40。  new window
25.Park, J. W.、Kim, K. K.、Lim, J. K.(2002)。Acceptance of Brand Extension: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality。Advances in Consumer Research,29(1),190-198。  new window
26.Sinha, I.(2000)。Cost Transparency: The Net's Real Threat to Price and Brands。Harvard Business Review,78(2),43-50。  new window
27.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。  new window
28.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
29.Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly,26(3),243-268。  new window
30.Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science,28(6),725-737。  new window
31.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
32.Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。  new window
33.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
會議論文
1.Shankar, V.、Rangaswamy, A.、Pusater, M.(1998)。The Impact of Internet Marketing on Price Sensitivity and Price Competition。Marketing Science and the Internet, INFORM College on Marketing Mini-Conference。  new window
研究報告
1.Hoffman, L. D.、Novak, T. P.、Peralca, M.(1998)。Building Consumer Trust in Online Environment: The Case for Information Privacy。TN:Vanderbilt University。  new window
學位論文
1.Olson, J. C.(1972)。Cue Utilization of the Quality Perception Process: A cognitive model and an empirical test(博士論文)。Purdue University,Durham, NC。  new window
圖書
1.Laudon, K. C.、Traver, C. G.(2004)。E-Commerce: Business, Technology, Society。Addison Wesley。  new window
2.Cooper, D. R.、Schindler, P. S.(2003)。Business Research Methods。McGraw-Hill/Irwin。  new window
3.Kotler, Philip(2003)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
4.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
5.Aaker, D. A.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。New York, NY:The Free Press:Macmillan。  new window
圖書論文
1.Smith, Michael D.、Bailey, Joseph、Brynjolfsson, Erik(1999)。Understanding Digital Markets: Review and Assessment。Understanding the Digital Economy。Cambridge, MA:MIT Press。  new window
 
 
 
 
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