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M.、Kleijnen, Mirella H. P.(2001)。Customer adoption of e-service: An experimental study。International Journal of Service Industry Management,12(2),184-207。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Garbarino, Ellen、Johnson, Mark S.(1999)。The different role of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Jones, S.、Wilikens, M.、Morris, P.、Masera, M.(2000)。Trust requirements in e-business。Communications of the ACM,43(12),81-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research,36(6),22-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Van Heck, Eric、Ribbers, Pieter M.(1997)。Experiences With Electronic Auctions in the Dutch Flower Industry。Electronic Markets,7(4),29-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Nagashima, A.(1970)。A Comparison of Japanese and US Attitudes toward Foreign Products。Journal of Marketing,34(1),68-74。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Dayal, S.、Landesberg, H.、Zeisser, M.(1999)。How to Build Trust Online。Marketing Management,8(3),64-69。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Parameswaran, Ravi、Pisharodi, R. Mohan(1994)。Facets of country of origin image: An empirical assessment。Journal of Advertising,23(1),43-56。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Christodoulides, G.、de Chernatony, L.(2004)。Dimensionalising on- and offline brands composite equity。Journal of Product & Brand Management,13(3),168-179。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Blackston, M.(2000)。Observations: Building brand equity by managing the brand's relationships。Journal of Advertising Research,40(6),101-105。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Urban, G. L.、Sultan, F.、Qualls, W. J.(2000)。Placing trust at the center of your internet strategy。Sloan Management Review,42(1),39-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Farquhar, P. H.(1989)。Managing brand equity。Marketing Research,1(3),24-33。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Doney, P. M.、Cannon, J. P.、Mullen, M. R.(1998)。Understanding the influence of national culture on the development of trust。Academy of Management Review,23(3),601-620。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Swaminathan, V.、Lepkowska-White, E.、Rao, B. P.(1999)。Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange。Journal of Computer-Mediated Communication,5(2)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Roth, M. S.、Romeo, J. B.(1992)。Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects。Journal of International Business Studies,23(3),477-497。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Ha, H. Y.(2004)。Factors Influencing Consumer Perceptions of Brand Trust Online。Journal of Product and Brand Management,13(5),329-342。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Bilkey, W. J.、Nes, E.(1982)。Country-of-Origin Effects on Products Evaluations。Journal of International Business Studies,13(1),89-99。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Lin, C. H.、Kao, D. T.(2004)。The Impacts of Country-of-Origin on Brand Equity。The Journal of American Academy of Business,5(1/2),37-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Park, J. W.、Kim, K. K.、Lim, J. K.(2002)。Acceptance of Brand Extension: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality。Advances in Consumer Research,29(1),190-198。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Sinha, I.(2000)。Cost Transparency: The Net's Real Threat to Price and Brands。Harvard Business Review,78(2),43-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly,26(3),243-268。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science,28(6),725-737。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Shankar, V.、Rangaswamy, A.、Pusater, M.(1998)。The Impact of Internet Marketing on Price Sensitivity and Price Competition。Marketing Science and the Internet, INFORM College on Marketing Mini-Conference。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Hoffman, L. D.、Novak, T. P.、Peralca, M.(1998)。Building Consumer Trust in Online Environment: The Case for Information Privacy。TN:Vanderbilt University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Olson, J. C.(1972)。Cue Utilization of the Quality Perception Process: A cognitive model and an empirical test(博士論文)。Purdue University,Durham, NC。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Laudon, K. C.、Traver, C. G.(2004)。E-Commerce: Business, Technology, Society。Addison Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Cooper, D. R.、Schindler, P. S.(2003)。Business Research Methods。McGraw-Hill/Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Kotler, Philip(2003)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Aaker, D. A.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。New York, NY:The Free Press:Macmillan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Smith, Michael D.、Bailey, Joseph、Brynjolfsson, Erik(1999)。Understanding Digital Markets: Review and Assessment。Understanding the Digital Economy。Cambridge, MA:MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |