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題名:廣告代言人與來源適配性對廣告效果影響之研究
書刊名:數據分析
作者:林陽助 引用關係李光勳李宜致
作者(外文):Lin, Yang-chuLee, Kuang-hsunLee, Yi-chih
出版日期:2007
卷期:2:2
頁次:頁17-54
主題關鍵詞:廣告代言人品牌形象代言人可信度廣告效果EndorserBrand imageCelebrity credibilityAdvertising effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:4
期刊論文
1.Walker, Mary、Langmeyer, Lynn、Langmeyer, Daniel(1993)。Commentary: Celebrity endorsers--Do you get what you pay for?。Journal of Product and Brand Management,2(3),36-43。  new window
2.Kaikati, Jack G.(1987)。Celebrity Advertising: A Review and Synthesis。International Journal of Advertising,6(2),93-105。  new window
3.Till, Brian D.、Busler, Michael(1998)。Matching products with endorsers: Attractiveness versus expertise。Journal of Consumer Marketing,15(6),576-586。  new window
4.Friedman, Hershey H.、Friedman, Linda Weiser(1985)。Consumer Behavior Techniques for Creating Powerful Advertisements。The Mid -Atlantic Journal of Business,23(2),57-64。  new window
5.Till, Brian D.(1998)。Using Celebrity Endorsers Effectively: "Lessons from Associative Learning"。The Journal of Product and Brand Management,7(5),400-409。  new window
6.Lafferty, Barbara A.、Goldsmith, Ronald E.、Newell, Stephen J.(2002)。The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions。Journal of Marketing Theory and Practice,10(3),1-11。  new window
7.Mowen, John C.、Brown, Stephen W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research,8(1),437-441。  new window
8.Lutz, R. J.、Mackenzie, S. B.、Blech, G. E.(1983)。Attitude toward the Ad as a mediator of Ad effectiveness: determinates and consequences。Advance in Consumer Research,10,532-539。  new window
9.Bower, Amanda B.、Landreth, Stacy(2001)。Is Beauty Best? Highly Versus Normally Attractive Models in Advertising。Journal of Advertising,30(1),1-12。  new window
10.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
11.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
12.Park, C. W.、Lawson, R.、Milberg, S.(1989)。Memory Structure in Brand Name。Advances in Consumer Research,16,726-731。  new window
13.Sherman, Straford P.(19850819)。When You Wish Upon A Star。Fortune,66-71。  new window
14.Kilburn, David(1998)。Star power。Adweek,39(2),20-21。  new window
15.Till, B. D.、Shimp, T. A.(1998)。Endorsers in advertising: The case of negative celebrity information。Journal of Advertising,27(1),67-82。  new window
16.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
17.Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly,25(1),57-78。  new window
18.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
19.Till, Brian D.、Busler, Michael(2000)。The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs。Journal of Advertising,29(3),1-13。  new window
20.Lafferty, Barbara A.、Goldsmith, Ronald E.(1999)。Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad。Journal of Business Research,44(2),109-116。  new window
21.Kamins, Michael A.(1989)。Celebrity and Noncelebrity Advertising in Two-Sided Context。Journal of Advertising Researc,29(3),34-42。  new window
學位論文
1.童曉君(1999)。廣告訴求、廣告代言人、自我監控程度、消費者與廣告代言人的人格一致性程度對廣告效果之影響(碩士論文)。元智大學。  延伸查詢new window
2.王德剛(1997)。品牌概念形象,廣告策略與品牌權益之關係(碩士論文)。東吳大學。  延伸查詢new window
3.陳敏郎(2001)。廣告代言人對推薦品牌廣告效果影響之研究(碩士論文)。國立交通大學,新竹市。  延伸查詢new window
4.朱家賢(2000)。促銷性廣告、產品品牌聯想形象、消費者屬性對廣告效果影響之研究(碩士論文)。東吳大學,臺北市。  延伸查詢new window
5.葉香麟(2003)。品牌形象、品牌關係與知覺品質關係之研究--以美白化妝品業為例(碩士論文)。銘傳大學,臺北市。  延伸查詢new window
6.蔡淑妹(2002)。運動品牌代言人可信度來源因素對消費者購買意願影響之研究(碩士論文)。國立臺灣科技大學,臺北市。  延伸查詢new window
7.彭金燕(2000)。代言人可信度對廣告效果與購買意願影響之研究(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
圖書
1.樊志育(1992)。廣告學原理。台北:三民書局股份有限公司。  延伸查詢new window
2.洪良浩、官如玉(1984)。歐格威談廣告。台北:台灣英文雜誌社。  延伸查詢new window
3.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Obvious Change。Yale University Press。  new window
圖書論文
1.Park, C. Whan、Mittal, B.(1985)。A theory of Involvement in Consumer Behavior: Problem and Issues。Research in consumer behavior。Greenwich, Connecticut:JAI Press。  new window
 
 
 
 
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