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題名:市場導向、行銷能力與經營績效之探討--以旅行業為例
書刊名:東亞論壇
作者:黃明一朱永達
作者(外文):Huang, Ming-yiChu, Ying-ta
出版日期:2019
卷期:506
頁次:頁1-14
主題關鍵詞:觀光產業行銷量化研究Tourism industryMarketingQuantitative study
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:1
期刊論文
1.Vorhies, D. W.、Harker, M.、Rao, C. P.(1999)。The Capabilities and Performance Advantages of Market-Driven Firms。European Journal of Marketing,33(11/12),1171-1202。  new window
2.Chang, T. L.(1996)。Cultivating global experience curve advantage on technology and marketing capabilities。International Marketing Review,13(6),22-42。  new window
3.Murray, J. Y.、Gao, G. Y.、Kotabe, M.(2011)。Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages。Journal of the Academy of Marketing Science,39(2),252-269。  new window
4.Ruekert, Robert W.(1992)。Developing a Market Orientation: An Organizational Strategy Perspective。International Journal of Research in Marketing,9(3),225-245。  new window
5.Morgan, N. A.、Zou, S.、Vorhies, D. W.、Katsikeas, C. S.(2003)。Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study。Decision Sciences,34(2),287-322。  new window
6.Morgan, N. A.、Vorhies, D. W.、Mason, C. H.(2009)。Market orientation, marketing capabilities, and firm performance。Strategic Management Journal,30(8),909-920。  new window
7.Krasnikov, A.、Jayachandran, S.(2008)。The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance。Journal of Marketing,72(4),1-11。  new window
8.陳冠臻、金必煌、吳金山(20151200)。市場導向、社群顧客關係管理與經營績效之研究。行銷評論,12(4),395-429。new window  延伸查詢new window
9.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing,58(4),37-52。  new window
10.Kohli, Ajay K.、Jaworski, Bernard J.、Kumar, Ajith(1993)。MARKOR: A Measure of Market Orientation。Journal of Marketing Research,30(4),467-477。  new window
11.Ngo, L. V.、O'Cass, A.(2012)。Performance implications of market orientation, marketing resources, and marketing capabilities。Journal of Marketing Management,28(1/2),173-187。  new window
12.張保昌(2014)。中小企業的市場導向和經營績效的關係研究。文大商管學報,19(2),53-76。  延伸查詢new window
13.蔡建宗、簡立賢(20170600)。臺灣肉品市場經營績效之研究。臺灣農學會報,18(2),189-212。  延伸查詢new window
14.Lubbe, B.(2005)。A new revenue model for travel intermediaries in South Africa: The negotiated approach。Journal of Retailing and Consumer Services,12,385-396。  new window
15.Venkatraman, N.、Ramanujam, Vasudevan(1986)。Measurement of Business Performance in Strategy Research: A Comparison of Approaches。Academy of Management Review,11(4),801-814。  new window
16.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market orientation: The construct, research propositions and managerial implications。Journal of Marketing,54(2),1-18。  new window
17.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。  new window
18.Yim, H. S.、Ahn, H. J.、Kim, J. W.、Park, S. J.(2004)。Agent-based Adaptive Travel Planning System in Peak Seasons。Expert Systems with Applications,27(2),211-222。  new window
學位論文
1.張書松(2006)。臺灣中小製造業新事業進入模式與經營績效之研究與經營績效之研究(碩士論文)。育達商業技術學院,新竹市。  延伸查詢new window
2.梁瑄容(2012)。市場導向與行銷能力對經營績效的影響(碩士論文)。國立臺北大學。  延伸查詢new window
3.郭淑文(2011)。探討市場導向、行銷能力與企業經營績效之關聯性研究:動態行銷能力之初探(碩士論文)。國立嘉義大學,嘉義市。  延伸查詢new window
4.黃瓈民(2012)。市場導向、產品創新、行銷能力、產業環境對經營績效之影響--以臺灣醫療器材產業為例(碩士論文)。國立臺灣師範大學,臺北市。  延伸查詢new window
5.葉炘婷(2018)。旅行業從業人員之自我效能、情緒勞務與職場偏差行為之關聯性研究(碩士論文)。靜宜大學,臺中市。  延伸查詢new window
圖書
1.容繼業(1993)。旅行業理論與實務。臺北:揚智文化事業股份有限公司。  延伸查詢new window
2.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
 
 
 
 
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