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題名:促銷活動、服務創新與顧客滿意度關係之實證研究--以國道客運業為例
書刊名:數據分析
作者:陳建成
作者(外文):Chen, Chien-cheng
出版日期:2009
卷期:4:2
頁次:頁13-34
主題關鍵詞:促銷活動服務創新顧客滿意度國道客運問卷調查Sales promotionService innovationCustomer satisfactionFreeway schedule bus serviceQuestionnaire survey
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:106
  • 點閱點閱:3
期刊論文
1.Atuahene-Gima, K.、Murray, J. Y.(2004)。Antecedents and outcomes of marketing strategy comprehensiveness。Journal of Marketing,68(4),33-46。  new window
2.Yan, S.、Chen, H.(2002)。A Scheduling Model and a Solution Algorithm for Inter-City Bus Carriers。Transportation Research Part A: Policy and Practice,36(9),805-825。  new window
3.任維廉、呂堂榮(20040600)。國道客運乘客知覺之服務品質,滿意度與移轉障礙對其行為意向之影響。運輸計劃,33(2),421-447。new window  延伸查詢new window
4.Djellal, Faridah、Gallouj, Faïz(2001)。Patterns of innovation organisation in service firms: Postal survey results and theoretical models。Science and Public Policy,28(1),57-67。  new window
5.Odeck, J.、Alkadi, A.(2001)。Evaluating efficiency in the Norwegian bus industry using data envelopment analysis。Transportation,28(3),211-232。  new window
6.Joewono, T. B.、Kubota, H.(2007)。User satisfaction with paratransit in competition with motorization in Indonesia: Anticipation of future implications。Transportation,34(3),337-354。  new window
7.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
8.Voss, C. A.(1992)。Measurement of Innovation and Design Performance in Services。Design Management Journal (Former Series),3(1),40-46。  new window
9.莊立民、段起祥(20060600)。臺灣服務業組織創新量表發展之研究。產業論壇,8(2),65-83。new window  延伸查詢new window
10.Yeh, Chung-Hsing、Deng, Hepu、Chang, Yu-Hem(2000)。Fuzzy multicriteria analysis for performance evaluation of bus companies。European Journal of Operational Research,126(3),459-473。  new window
11.Chien, I. J.、Ding, Y.、Wei, C. H.(2002)。Dynamic bus arrival time prediction with artificial neural networks。Journal of Transportation Engineering,128(5),429-438。  new window
12.陳建成(20080600)。臺灣高鐵服務品質及服務價值與顧客滿意度關係之實證研究。Journal of Data Analysis,3(3),95-115。new window  延伸查詢new window
13.Dalen, D. M.、Gómez-Lobo, A.(2003)。Yardsticks on the Road: Regulatory Contracts and Cost efficiency in the Norwegian Bus Industry。Transportation,30(4),371-386。  new window
14.Drejer, Ina(2004)。Identifying innovation in surveys of services: A Schumpeterian perspective。Research Policy,33(3),551-562。  new window
15.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
16.Vang, Jan、Zellner, Christian(2005)。Introduction: Innovation in Services。Industry and Innovation,12(2),147-152。  new window
17.Edvardsson, Bo、Johnson, Michael D.、Gustafsson, Anders、Strandvik, Tore(2000)。The effects of satisfaction and loyalty on profits and growth: products versus services。Total Quality Management,11(7),917-927。  new window
18.Jen, W.、Hu, K. C.(2003)。Application of Perceived Value Model to Identify Factors Affecting Passengers' Repurchase Intentions on City Bus: A Case of the Taipei Metropolitan Area。Transportation,30(3),307-327。  new window
19.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。  new window
20.Campbell, Leland、Diamond, William D.(1990)。Framing and Sales Promotions: The Characteristics of a Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
21.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
22.Haghani, A.、Banihashemi, M.、Chiang, K. H.(2003)。A Comparative Analysis of Bus Transit Vehicle Scheduling Models。Transportation Research, Part B: Methodological,37(4),301-322。  new window
23.Nowlis, Stephen M.、Simonson, Itamar(2000)。Sales promotions and the choice context as competing influences on consumer decision-making。Journal of Consumer Psychology,9(1),1-16。  new window
學位論文
1.莊立民(2002)。組織創新模式建構與實證之研究:以臺灣資訊電子業為例(博士論文)。國立成功大學,臺南市。new window  延伸查詢new window
圖書
1.楊錦洲(2001)。顧客服務創新價值--如何做好服務品質。臺北:紅螞蟻圖書有限公司。  延伸查詢new window
2.Pride, William M.、Ferrell, O. C.(2000)。Marketing: Concept and Strategies。Boston, Massachusetts:Houghton Mifflin。  new window
3.張紹勳(2001)。研究方法。滄海書局。  延伸查詢new window
4.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
5.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
6.Zeithaml, Valarie A.、Bitner, Mary Jo(2000)。Service marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
7.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
8.吳萬益、林清河(2000)。企業研究方法。臺北:華泰。  延伸查詢new window
圖書論文
1.Betz, F.(1987)。Managing Technology: Competing Through New Ventures。Innovation,and Corporate Research。Prentice-Hall。  new window
 
 
 
 
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