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題名:物聯網事業的行銷變革--以動態能力觀點
書刊名:產業與管理論壇
作者:劉成豪丘宏昌唐運佳 引用關係
作者(外文):Liu, Chen-haoChiu, Hung-changTang, Yun-chia
出版日期:2020
卷期:22:1
頁次:頁30+32-54
主題關鍵詞:物聯網動態能力線上行銷線上與線下整合行銷數位行銷Internet of thingsIoTDynamic capabilitiesOnline marketingOnline to offline marketingO2O marketingDigital marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:2
  • 點閱點閱:6
期刊論文
1.涂敏芬(20121200)。開放式研發創新--千才科技的個案分析。產業與管理論壇,14(4),4+6-25。new window  延伸查詢new window
2.Kotler, P.、Rackham, N.、Krishnaswamy, S.(2006)。Ending the War between Sales and Marketing。Harvard Business Review,84(7/8),68-78。  new window
3.Chang, Y.-C.、Chang, H.-T.、Chi, H.-R.、Chen, M.-H.、Deng, L.-L.(2012)。How do established firms improve radical innovation performance? The organizational capabilities view。Technovation,32(7/8),441-451。  new window
4.Eckhardt, J. T.、Shane, S. A.(2003)。Opportunities and Entrepreneurship。Journal of Management,29(3),333-349。  new window
5.Teece, David J.、Pisano, Gary P.(1994)。The dynamic capabilities of firms: an introduction。Industrial and Corporate Change,3(3),537-556。  new window
6.Hung, R. Y. Y.、Yang, B.、Lien, B. Y.-H.、McLean, G. N.、Kuo, Y.-M.(2010)。Dynamic capability: Impact of process alignment and organizational learning culture on performance。Journal of World Business,45(3),285-294。  new window
7.黃靖萱(2011)。柯達由勝轉敗的三大關鍵。天下雜誌,484,152-153。  延伸查詢new window
8.Lee, Chuan-Kai、Hung, Shih-Chang(2014)。Institutional entrepreneurship in the informal economy: China's Shan-Zhai mobile phones。Strategic Entrepreneurship Journal,8(1),16-36。  new window
9.Wu, B.、Wan, Z.、Levinthal, D. A.(2014)。Complementary assets as pipes and prisms: Innovation incentives and trajectory choices。Strategic Management Journal,35(9),1257-1278。  new window
10.Van Alstyne, Marshall W.、Parker, Geoffrey G.、Choudary, Sangeet Paul(2016)。平台經濟新遊戲規則。哈佛商業評論,116,70-80。  延伸查詢new window
11.Park, J. S.(2005)。Opportunity recognition and product innovation in entrepreneurial hi-tech start-ups: a new perspective and supporting case study。Technovation,25(7),739-752。  new window
12.Navis, Chad、Glynn, Mary Ann(2010)。How New Market Categories Emerge: Temporal Dynamics of Legitimacy, Identity, and Entrepreneurship in Satellite Radio, 1990-2005。Administrative Science Quarterly,55(3),439-471。  new window
13.王文娟(20161100)。物聯網概念及應用。經濟前瞻,168,29-36。  延伸查詢new window
14.Teece, David J.、Pisano, Gary、Shuen, Amy(1997)。Dynamic Capabilities and Strategic Management。Strategic Management Journal,18(7),509-533。  new window
15.陳忠仁、郭瑞祥、劉又蜜、王珊彗(20171200)。動態能力演化--王品集團之經營發展與轉型策略。產業與管理論壇,19(4),72+74-100。new window  延伸查詢new window
16.Wieland, H.、Hartmann, N. N.、Vargo, S. L.(2017)。Business models as service strategy。Journal of the Academy of Marketing Science,45(6),925-943。  new window
17.Yang, Y. C.、Hsu, J. M.(2010)。Organizational process alignment, culture and innovation。African Journal of Business Management,4(11),2231-2240。  new window
18.Teece, David J.(1986)。Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy。Research Policy,15(6),285-305。  new window
19.Zollo, Maurizio、Winter, Sidney G.(2002)。Deliberate learning and the evolution of dynamic capabilities。Organization Science,13(3),339-351。  new window
20.Gartner, William B.(1985)。A Conceptual-Framework for Describing the Phenomenon of New Venture Creation。Academy of Management Review,10(4),696-706。  new window
21.Amit, Raphael、Schoemaker, Paul J. H.(19930101)。Strategic Assets and Organizational Rent。Strategic Management Journal,14(1),33-46。  new window
22.Prahalad, Coimbatore Krishnarao、Hamel, Gary(1990)。The Core Competence of the Corporation。Harvard Business Review,68(3),79-91。  new window
23.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal,5(2),171-180。  new window
24.Teece, David J.(2007)。Explicating Dynamic Capabilities: The Nature and Microfoundations of (Sustainable) Enterprise Performance。Strategic Management Journal,28(13),1319-1350。  new window
25.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management,17(1),99-120。  new window
26.Powell, T. C.(1992)。Organizational Alignment as Competitive Advantage。Strategic Management Journal,13(2),119-134。  new window
27.Cohen, Wesley M.、Levinthal, Daniel A.(1990)。Absorptive capacity: A new perspective on learning and innovation。Administrative Science Quarterly,35(1),128-152。  new window
圖書
1.Moore, G. A.(1991)。Crossing the chasm: Marketing and selling high-tech products to mainstream consumers。New York:Harper Business。  new window
2.洪世章(2016)。創新六策:寫給創新者的關鍵思維。聯經出版事業股份有限公司。  延伸查詢new window
3.Schumpeter, Joseph A.(1934)。The Theory of Economic Development。Harvard University Press。  new window
4.Manyika, James、Chui, Michael、Bisson, Peter、Woetzel, Jonathan、Dobbs, Richard、Bughin, Jacques、Aharon, Dan(2015)。The Internet Of Things: Mapping The Value Beyond The Hype。Mckinsey Global Institute。  new window
5.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
6.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
7.Rogers, Everett M.(1962)。Diffusion of innovations。The Free Press。  new window
8.Chesbrough, Henry William(2003)。Open Innovation: The New Imperative for creating and Profiting from Technology。Harvard Business School Press。  new window
9.Kim, W. Chan、Mauborgne, Renée(2005)。Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant。Harvard Business School Press。  new window
10.Penrose, E. T.(1995)。The theory of the growth of the firm。New York:John Wiley。  new window
其他
1.王郁倫(20170929)。研華邀伙伴推「智慧智造」打造生態圈,tw.appledaily.com/new/realtime/20170929/1213353/。  延伸查詢new window
2.研華股份有限公司(2010)。研華宣示致力物聯網產業,並以智能地球的推手為企業使命,www.advantech.tw/about/corporate-news/%7bddb2lbbf-2ec8-4be2-b77a-287bc984bf3。  延伸查詢new window
3.研華股份有限公司(2015)。研華因應智慧城市與工業4.0新世代 優化營運組織強化資源整合,www2.advantech.tw/digital-logistics-digital-services/news/9e58b7a3-7e21-4af5-8538-74719a05da47/。  延伸查詢new window
4.研華股份有限公司(2016)。物聯碼頭IoTMart.COM研華打造唯一集結物聯網新聞、電商、紅利積點的共享平台,http://www.iotmart.com/zh-TW/MartE/CmsDetail/282DA175-E14E-49AE-96E7-D3D98872AE6E。  延伸查詢new window
5.國立交通大學(2015)。交大、研華打造台灣首座物聯網產學平台,www.nctu.edu.tw/component/k2/item/893-2015-05-26-03-21-16。  延伸查詢new window
6.Advantech(2017)。WISE-PaaS: Enabling IoT edge intelligence with collaborative software ecosystem,https://wise-paas.advantech.com/en-us/embedded。  new window
7.(2017)。Advantech in top 47 worldwide for innovation in the industrial internet of things (IIoT),engineering-update.co.uk/2017/07/27/advantech-in-top-47-worldwide-for-innovation-in-the-industrial-intemet-of-things-iiot/。  new window
8.Chui, M.,Loffler, M.,Roberts, R.(2010)。The internet of things,http://www.mckinsey.com/industries/high-tech/our-insights/the-intemet-of-things。  new window
9.IoT ONE(2019)。2019 TOP 500 industrial IoT companies,www.iotone.com/iotone500。  new window
10.Liu, R.(2016)。Industrial PCs report-2016,technology.ihs.com/570583/industrial-pcs-re-port-2016。  new window
11.Manyika, James,Chui, Michael,Bughin, Jacques,Dobbs, Richard,Bisson, Peter,Marrs, Alex(2013)。Disruptive technologies: Advances that will transform life, business, and the global economy,https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/disruptive-technologies。  new window
12.Patrizi, S.(2012)。The new marketing & sales funnel,stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel。  new window
13.Technavio(2018)。Global industrial PC market 2018-2022,https://www.technavio.com/re-port/global-automation-industrial-pc-market。  new window
圖書論文
1.Aoki, M.(1990)。The participatory generation of information rents and the theory of the firm。The Firm as a Nuxus of Treaties。London:Sage。  new window
 
 
 
 
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