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題名：物聯網事業的行銷變革--以動態能力觀點
書刊名：產業與管理論壇
作者：劉成豪／丘宏昌／唐運佳 引用關係
作者(外文)：Liu, Chen-hao／Chiu, Hung-chang／Tang, Yun-chia
出版日期：2020
卷期：22:1
頁次：頁30+32-54
主題關鍵詞：物聯網；動態能力；線上行銷；線上與線下整合行銷；數位行銷；Internet of things；IoT；Dynamic capabilities；Online marketing；Online to offline marketing；O2O marketing；Digital marketing
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:2
  • 點閱點閱:7
期刊論文
1.涂敏芬(20121200)。開放式研發創新--千才科技的個案分析。產業與管理論壇，14(4)，4+6-25。new window  延伸查詢new window
2.Kotler, P.、Rackham, N.、Krishnaswamy, S.(2006)。Ending the War between Sales and Marketing。Harvard Business Review，84(7/8)，68-78。  new window
3.Chang, Y.-C.、Chang, H.-T.、Chi, H.-R.、Chen, M.-H.、Deng, L.-L.(2012)。How do established firms improve radical innovation performance? The organizational capabilities view。Technovation，32(7/8)，441-451。  new window
4.Eckhardt, J. T.、Shane, S. A.(2003)。Opportunities and Entrepreneurship。Journal of Management，29(3)，333-349。  new window
5.Teece, David J.、Pisano, Gary P.(1994)。The dynamic capabilities of firms: an introduction。Industrial and Corporate Change，3(3)，537-556。  new window
6.Hung, R. Y. Y.、Yang, B.、Lien, B. Y.-H.、McLean, G. N.、Kuo, Y.-M.(2010)。Dynamic capability: Impact of process alignment and organizational learning culture on performance。Journal of World Business，45(3)，285-294。  new window
7.黃靖萱(2011)。柯達由勝轉敗的三大關鍵。天下雜誌，484，152-153。  延伸查詢new window
8.Lee, Chuan-Kai、Hung, Shih-Chang(2014)。Institutional entrepreneurship in the informal economy: China's Shan-Zhai mobile phones。Strategic Entrepreneurship Journal，8(1)，16-36。  new window
9.Wu, B.、Wan, Z.、Levinthal, D. A.(2014)。Complementary assets as pipes and prisms: Innovation incentives and trajectory choices。Strategic Management Journal，35(9)，1257-1278。  new window
10.Van Alstyne, Marshall W.、Parker, Geoffrey G.、Choudary, Sangeet Paul(2016)。平台經濟新遊戲規則。哈佛商業評論，116，70-80。  延伸查詢new window
11.Park, J. S.(2005)。Opportunity recognition and product innovation in entrepreneurial hi-tech start-ups: a new perspective and supporting case study。Technovation，25(7)，739-752。  new window
12.Navis, Chad、Glynn, Mary Ann(2010)。How New Market Categories Emerge: Temporal Dynamics of Legitimacy, Identity, and Entrepreneurship in Satellite Radio, 1990-2005。Administrative Science Quarterly，55(3)，439-471。  new window
13.王文娟(20161100)。物聯網概念及應用。經濟前瞻，168，29-36。  延伸查詢new window
14.Teece, David J.、Pisano, Gary、Shuen, Amy(1997)。Dynamic Capabilities and Strategic Management。Strategic Management Journal，18(7)，509-533。  new window
15.陳忠仁、郭瑞祥、劉又蜜、王珊彗(20171200)。動態能力演化--王品集團之經營發展與轉型策略。產業與管理論壇，19(4)，72+74-100。new window  延伸查詢new window
16.Wieland, H.、Hartmann, N. N.、Vargo, S. L.(2017)。Business models as service strategy。Journal of the Academy of Marketing Science，45(6)，925-943。  new window
17.Yang, Y. C.、Hsu, J. M.(2010)。Organizational process alignment, culture and innovation。African Journal of Business Management，4(11)，2231-2240。  new window
18.Teece, David J.(1986)。Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy。Research Policy，15(6)，285-305。  new window
19.Zollo, Maurizio、Winter, Sidney G.(2002)。Deliberate learning and the evolution of dynamic capabilities。Organization Science，13(3)，339-351。  new window
20.Gartner, William B.(1985)。A Conceptual-Framework for Describing the Phenomenon of New Venture Creation。Academy of Management Review，10(4)，696-706。  new window
21.Amit, Raphael、Schoemaker, Paul J. H.(19930101)。Strategic Assets and Organizational Rent。Strategic Management Journal，14(1)，33-46。  new window
22.Prahalad, Coimbatore Krishnarao、Hamel, Gary(1990)。The Core Competence of the Corporation。Harvard Business Review，68(3)，79-91。  new window
23.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal，5(2)，171-180。  new window
24.Teece, David J.(2007)。Explicating Dynamic Capabilities: The Nature and Microfoundations of (Sustainable) Enterprise Performance。Strategic Management Journal，28(13)，1319-1350。  new window
25.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
26.Powell, T. C.(1992)。Organizational Alignment as Competitive Advantage。Strategic Management Journal，13(2)，119-134。  new window
27.Cohen, Wesley M.、Levinthal, Daniel A.(1990)。Absorptive capacity: A new perspective on learning and innovation。Administrative Science Quarterly，35(1)，128-152。  new window
圖書
1.Moore, G. A.(1991)。Crossing the chasm: Marketing and selling high-tech products to mainstream consumers。New York：Harper Business。  new window
2.洪世章(2016)。創新六策：寫給創新者的關鍵思維。聯經出版事業股份有限公司。  延伸查詢new window
3.Schumpeter, Joseph A.(1934)。The Theory of Economic Development。Harvard University Press。  new window
4.Manyika, James、Chui, Michael、Bisson, Peter、Woetzel, Jonathan、Dobbs, Richard、Bughin, Jacques、Aharon, Dan(2015)。The Internet Of Things: Mapping The Value Beyond The Hype。Mckinsey Global Institute。  new window
5.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
6.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
7.Rogers, Everett M.(1962)。Diffusion of innovations。The Free Press。  new window
8.Chesbrough, Henry William(2003)。Open Innovation: The New Imperative for creating and Profiting from Technology。Harvard Business School Press。  new window
9.Kim, W. Chan、Mauborgne, Renée(2005)。Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant。Harvard Business School Press。  new window
10.Penrose, E. T.(1995)。The theory of the growth of the firm。New York：John Wiley。  new window
其他
1.王郁倫(20170929)。研華邀伙伴推「智慧智造」打造生態圈，tw.appledaily.com/new/realtime/20170929/1213353/。  延伸查詢new window
2.研華股份有限公司(2010)。研華宣示致力物聯網產業，並以智能地球的推手為企業使命，www.advantech.tw/about/corporate-news/%7bddb2lbbf-2ec8-4be2-b77a-287bc984bf3。  延伸查詢new window
3.研華股份有限公司(2015)。研華因應智慧城市與工業4.0新世代 優化營運組織強化資源整合，www2.advantech.tw/digital-logistics-digital-services/news/9e58b7a3-7e21-4af5-8538-74719a05da47/。  延伸查詢new window
4.研華股份有限公司(2016)。物聯碼頭IoTMart.COM研華打造唯一集結物聯網新聞、電商、紅利積點的共享平台，http://www.iotmart.com/zh-TW/MartE/CmsDetail/282DA175-E14E-49AE-96E7-D3D98872AE6E。  延伸查詢new window
5.國立交通大學(2015)。交大、研華打造台灣首座物聯網產學平台，www.nctu.edu.tw/component/k2/item/893-2015-05-26-03-21-16。  延伸查詢new window
6.Advantech(2017)。WISE-PaaS: Enabling IoT edge intelligence with collaborative software ecosystem，https://wise-paas.advantech.com/en-us/embedded。  new window
7.(2017)。Advantech in top 47 worldwide for innovation in the industrial internet of things (IIoT)，engineering-update.co.uk/2017/07/27/advantech-in-top-47-worldwide-for-innovation-in-the-industrial-intemet-of-things-iiot/。  new window
8.Chui, M.，Loffler, M.，Roberts, R.(2010)。The internet of things，http://www.mckinsey.com/industries/high-tech/our-insights/the-intemet-of-things。  new window
9.IoT ONE(2019)。2019 TOP 500 industrial IoT companies，www.iotone.com/iotone500。  new window
10.Liu, R.(2016)。Industrial PCs report-2016，technology.ihs.com/570583/industrial-pcs-re-port-2016。  new window
11.Manyika, James，Chui, Michael，Bughin, Jacques，Dobbs, Richard，Bisson, Peter，Marrs, Alex(2013)。Disruptive technologies: Advances that will transform life, business, and the global economy，https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/disruptive-technologies。  new window
12.Patrizi, S.(2012)。The new marketing & sales funnel，stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel。  new window
13.Technavio(2018)。Global industrial PC market 2018-2022，https://www.technavio.com/re-port/global-automation-industrial-pc-market。  new window
圖書論文
1.Aoki, M.(1990)。The participatory generation of information rents and the theory of the firm。The Firm as a Nuxus of Treaties。London：Sage。  new window
 
 
 
 
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