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題名:Facebook直播效益:商品資訊揭露對購買意願之影響
書刊名:臺灣企業績效學刊
作者:張秀樺曾欽正 引用關係黃婉慈
作者(外文):Chang, Hsiu-huaTsen, Hsin-chengHuang, Wan-tzu
出版日期:2018
卷期:11:2
頁次:頁121-147
主題關鍵詞:直播資訊內容受歡迎程度來源特性態度Facebook liveInformation contentPopularitySource characteristicsAttitudePurchasing intention
原始連結:連回原系統網址new window
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  • 共同引用共同引用:5
  • 點閱點閱:4
期刊論文
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3.Zhang, Ziqiong Q.、Ye, Qiang、Law, Rob、Li, Yijun(2010)。The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews。International Journal of Hospitality Management,29(4),694-700。  new window
4.Raney, A. A.、Arpan, L. M.、Pashupati, K.、Brill, D. A.(2003)。At the movies, on the web: an investigation of the effects of entertaining and interactive web content on site and brand evaluations。Journal of Interactive Marketing,17(4),38-53。  new window
5.Cauberghe, Verolien、de Pelsmacker, Patrick(2010)。Advergames: The Impact of Brand Prominence and Game Repetition on Brand Responses。Journal of Advertising,39(1),5-18。  new window
6.Harrigan, N.、Achananuparp, P.、Lim, E. P.(2012)。Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news。Social Networks,34(4),470-480。  new window
7.邱弘昇、趙貞怡(20120400)。應用網路實況平臺進行自主學習之學習成效研究。資訊傳播研究,2(2),59-75。new window  延伸查詢new window
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15.Luarn, P.、Lin, Y. F.、Chiu, Y. P.(2015)。Influence of Facebook Brand-Page Posts on Online Engagement。Online Information Review,39(4),505-519。  new window
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25.Naylor, R. Walker、Lamberton, Cait P.、West, Patricia M.(2012)。Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings。Journal of Marketing,76(6),105-120。  new window
26.Smith, Donnavieve、Menon, Satya、Sivakumar, K.(2005)。Online Peer and Editorial Recommendations, Trust and Choice in Virtual Markets。Journal of Interactive Marketing,19(3),15-37。  new window
27.林隆儀、許慶珍(2007)。參考群體與消費態度在消費動機對購買意圖影響的干擾效果:以老年消費者購買保健食品為例。行銷評論,4(4),421-448。  延伸查詢new window
28.Chen, Y. H.、Hsu, I. C.、Lin, C. C.(2006)。Website Attributes that Increase Consumer Purchase Intention: A Conjoint Analysis。Journal of Business Research,63(9),1007-1014。  new window
29.Cheong, H. J.、Morrison, M. A.(2006)。Consumers' Reliance on Product Information and Recommendations Found in UGC。Journal of Interactive Advertising,8(2),38-49。  new window
30.Dessart, L.、Veloutsou, C.、Morgan-Thomas, A.(2015)。Consumer Engagement in Online Brand Communities: A Social Media Perspective。Journal of Product and Brand Management,24(1),28-42。  new window
31.Goes, P. B.、Lin, M.、Au Yeung, C. M.(2014)。Popularity Effect in User-Generated Content: Evidence from Online Product Reviews。Information Systems Research,25(2),222-238。  new window
32.Huang, Li-Shia(2015)。Trust in Product Review Blogs: The Influence of Self-disclosure and Popularity。Behaviour & Information Technology,34(1),33-44。  new window
33.James, Erika Hayes、Wooten, Lynn Perry(2006)。Diversity Crises: How Firms Manage Discrimination Lawsuits。Academy of Management Journal,49(6),1103-1118。  new window
34.Lee, B. C. Y.(2007)。Consumer Attitude toward Virtual Stores and Its Correlates。Journal of Retailing and Consumer Services,14(3),182-191。  new window
35.Lim, Y. S.、Van Der Heide, B.(2015)。Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp。Journal of Computer Mediated Communication,20(1),67-82。  new window
36.Muntinga, D. G.、Moorman, M.、Smit, E. G.(2011)。Introducing COBRA: Exploring Motivations for Brand-Related Social Media Use。International Journal of Advertising,30(1),13-46。  new window
37.Nelson-Field, K.、Riebe, E.、Sharp, B.(2006)。What's Not to Like?。Journal of Advertising Research,52(2),262-269。  new window
38.Plangger, K.(2012)。The Power of Popularity: How the Size of a Virtual Community Adds to Firm Value。Journal of Public Affairs,12(2),145-153。  new window
39.Qin, L.、Kim, Y.、Hsu, J.、Tan, X.(2011)。The Effects of Social Influence on User Acceptance of Online Social Networks。International Journal of Human-Computer Interaction,27(9),885-899。  new window
40.Ranjbarian, B.、Shekarchizade, Z.、Momeni, Z.(2010)。Celebrity Endorser Influence on Attitude toward Advertisements and Brands。European Journal of Social Sciences,13(3),399-407。  new window
41.Ruiz-Mafe, C.、Martí-Parreño, J.、Sanz-Blas, S.(2006)。Key Drivers of Consumer Loyalty to Facebook Fan Pages。Online Information Review,38(3),362-380。  new window
42.Sher, P. J.、Lee, S. H.(2009)。Consumer Skepticism and Online Reviews: An Elaboration Likelihood Model Perspective。Social Behavior and Personality: An International Journal,37(1),137-143。  new window
43.Tafesse, W.(2015)。Content Strategies and Audience Response on Facebook Brand Pages。Marketing Intelligence & Planning,33(6),927-943。  new window
44.Taylor, S. A.、Baker, T. L.(2006)。Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing,70(2),163-178。  new window
45.Thongmak, M.(2015)。Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information。Business Information Systems,208,299-308。  new window
46.Virginia Phelan, K.、Chen, H. T.、Haney, M.(2013)。Like and Check-in: How Hotels Utilize Facebook as an Effective Marketing Tool。Journal of Hospitality and Tourism Technology,4(2),134-154。  new window
47.Weilbacher, W. M.(2003)。How Advertising Effects Consumers。Journal of Advertising Research,43(2),230-234。  new window
48.Xu, S. Y.、Belopolski, I.、Alidoust, N.、Neupane, M.、Bian, G.、Zhang, C.、Huang, S. M.(2015)。Discovery of a Weyl Fermion Semimetal and Topological Fermi Arcs。Science,349(6248),613-617。  new window
49.Yu, J.(2014)。We Look for Social, Not Promotion: Brand Post Strategy, Consumer Emotions, and Engagement a Case Study of the Facebook Brand Pages。Journal on Media and Communications,1(2),28-37。  new window
50.Zywica, J.、Danowski, J.(2008)。The Faces of Facebookers: Investigating Social Enhancement and Social Compensation Hypotheses; Predicting Facebook™ and Offline Popularity from Sociability and SelfEsteem, and Mapping the Meanings of Popularity with Semantic Networks。Journal of Computer Mediated Communication,14(1),1-34。  new window
51.Ajzen, I.、Fishbein, M.(2000)。Attitudes and the attitude-behavior relation: Reasoned and automatic processes。European Review of Social Psychology,11(1),1-33。  new window
52.Bhattacherjee, Anol、Sanford, Clive C.(2006)。Influence processes for information technology acceptance: an elaboration likelihood model。MIS Quarterly,30(4),805-825。  new window
53.Braun-Latour, K. A.、Zaltman, G.(2006)。Memory change: An intimate measure of persuasion。Journal of Advertising Research,46(1),57-72。  new window
54.Brown, Steven P.、Stayman, Douglas M.(1992)。Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis。Journal of Consumer Research,19(1),34-51。  new window
55.Pletikosa Cvijikj, Irena、Michahelles, Florian(2013)。Online engagement factors on Facebook brand pages。Social Network Analysis and Mining,3(4),843-861。  new window
56.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
57.Economides, N.(1996)。Network externalities, complementarities, and invitations to enter。European Journal of Political Economy,12(2),211-233。  new window
58.Huang, Jen-Hung、Chen, Yi-Fen(2006)。Herding in Online Product Choice。Psychology and Marketing,23(5),413-428。  new window
59.Kozinets, Robert V.、De Valck, Kristine、Wojnicki, Andrea C.、Wilner, Sarah J. S.(2010)。Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities。Journal of Marketing,74(2),71-89。  new window
60.Lee, Yih Hwai、Mason, Charlotte(1999)。Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor。Journal of Consumer Research,26(2),156-169。  new window
61.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
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63.Park, Do-Hyung、Lee, Jumin(2008)。eWOM overload and its effect on consumer behavioral intention depending on consumer involvement。Electronic Commerce Research and Applications,7(4),386-398。  new window
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67.Ross, C.、Orr, E. S.、Sisic, M.、Arseneault, J. M.、Simmering, M. G.、Orr, R. R.(2009)。Personality and motivations associated with Facebook use。Computers in Human Behavior,25(2),578-586。  new window
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69.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
70.Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。  new window
71.Wallace, E.、Buil, I.、de Chernatony, L.、Hogan, M.(2014)。Who likes you and why? a typology of facebook fans: from "fan"-atics and self-expressives to utilitarians and authentics。Journal of Advertising research,54(1),92-109。  new window
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會議論文
1.Juhlin, O.、Engström, A.、Reponen, E.(2010)。Mobile Broadcasting: The Whats and Hows of Live Video as a Social Medium。Lisbon, Portugal。  new window
2.Yu, B.、Kwok, L.(2011)。Classifying Business Marketing Messages on Facebook。Bejing。  new window
學位論文
1.Daniluk, J. E.(2016)。My Personal Experience Matters: The Effect of Source Characteristics and Argument Diversity in Beauty Product Blog Reviews on Consumer Responses(碩士論文)。University of Twente。  new window
2.Hong, M. L.(2011)。User Motivations for Using Business Facebook Pages(博士論文)。Boise State University。  new window
圖書
1.Cohen, J.(2010)。Statistical Power Analysis for the Behavioral Sciences。New York:Academic Press。  new window
2.Fishbein, Martin、Ajzen, Icek(1977)。Belief, attitude, intention, and behavior: An introduction to theory and research。Addison-Wesley Publishing Co.。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.交通部觀光局(2016)。中華民國104年國人旅遊狀況調查,臺北:交通部觀光局。  延伸查詢new window
2.i-Buzz 口碑研究中心(2016)。國外旅遊口碑報告出爐囉日本、歐洲最受網友青睞,http://www.i-buzz.com.tw/industry/article_page/?id=NjM。  延伸查詢new window
3.創市際市場研究顧問(2016)。直播服務的網友使用行為:創市際調查報告,https://rocket.cafe/talks/78373。  延伸查詢new window
4.資策會(2016)。臺灣消費者網購愛什麼?,https://www.bnext.com.tw/article/4357/taiwan-ec-survey-from-mic。  延伸查詢new window
圖書論文
1.Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。  new window
 
 
 
 
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