Asymmetry Effects: How Product Quality Tier Affects Price Competition__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
引文資料

題名：	Asymmetry Effects: How Product Quality Tier Affects Price Competition
書刊名：	品質學報
作者：	劉秀雯／任立中／周建亨
作者(外文)：	Liu, Hsiu-wen／Jen, Lichung／Chou, Chien-heng
出版日期：	2020
卷期：	27:2
頁次：	頁109-127
主題關鍵詞：	產品品質層級；不對稱性價格效果；交叉價格彈性；交叉價格敏感度；Product quality tier；Asymmetric price effect；Cross-price elasticity；Cross-price sensitivity
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:5

期刊論文
1.	Blattberg, R. C.、Wisniewski, K. J.(1989)。Price-Induced Patterns of Competition。Marketing Science，8(4)，291-309。
2.	Hardesty, David M.、Bearden, William O.(2003)。Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level。Journal of Retailing，79(1)，17-25。
3.	Chintagunta, Pradeep K.(1993)。Investigating purchase incidence, brand choice and purchase quantity decisions of households。Marketing Science，12(2)，184-208。
4.	Ailawadi, Kusum L.、Neslin, Scott A.、Gedenk, Karen(2001)。Pursuing the value-conscious consumer: store brands versus national brand promotions。Journal of Marketing，65(1)，71-89。
5.	Kamakura, Wagner A.、Russell, Gary J.(1989)。A probabilistic choice model for market segmentation and elasticity structure。Journal of Marketing Research，26(4)，379-390。
6.	Allenby, M. G.、Rossi, P. E.(1991)。Quality Perceptions and Asymmetric Switching between Brands。Marketing Science，10(3)，185-204。
7.	Mela, C. F.、Gupta, S.、Lehmann, D. R.(1997)。The long-term impact of promotion and advertising on consumer brand choice。Journal of Marketing Research，34(2)，248-261。
8.	Bronnenberg, B. J.、Wathieu, L.(1996)。Asymmetric Promotion Effects and Brand Positioning。Marketing Science，15(4)，379-394。
9.	Hardie, Bruce G. S.、Johnson, Eric J.、Fader, Peter S.(1993)。Modeling Loss Aversion and Reference Dependence Effects on Brand Choice。Marketing Science，12(4)，378-394。
10.	Allenby, G. M.(1989)。A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data。Marketing Science，8(3)，265-280。
11.	Pauwels, K.、Hanssens, D. M.、Siddarth, S.(2002)。The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity。Journal of Marketing Research，39(4)，421-439。
12.	Kalwani, Manohar U.、Yim, Chi Kin、Rinne, Heikki J.、Sugita, Yoshi(1990)。A Price Expectations Model of Customer Brand Choice。Journal of Marketing Research，27(3)，251-262。
13.	Kalyanaram, Gurumurthy、Little, John D. C.(1994)。An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods。Journal of Consumer Research，21(3)，408-418。
14.	Huber, Joel、Payne, John W.、Puto, Christopher(1982)。Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis。Journal of Consumer Research，9(1)，90-98。
15.	Winer, Russell S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research，13(2)，250-256。
16.	Danaher, Peter J.、Wilson, Isaac W.、Davis, Robert A.(2003)。A Comparison of Online and Offline Consumer Brand Loyalty。Marketing Science，22(4)，461-476。
17.	Carpenter, Gregory S.、Cooper, Lee G.、Hanssens, Dominique M.、Midgley, David F.(1988)。Modeling Asymmetric Competition。Marketing Science，7(4)，393-412。
18.	Sivakumar, K.、Raj, S. P.(1997)。Quality tier competition: How price change influences brand choice and category choice。Journal of Marketing，61(3)，71-84。
19.	Taylor, G. A.、Neslin, S. A.(2005)。The current and future sales impact of a retail frequency reward program。Journal of Retailing，81(4)，293-305。
20.	Mayhew, Glenn E.、Winer, Russell S.(1992)。An empirical analysis of internal and external reference prices using scanner data。Journal of Consumer Research，19(1)，62-70。
21.	van Heerde, Harald J.、Leeflang, Peter S. H.、Wittink, Dick R.(2004)。Decomposing the Sales Promotion Bump with Store Data。Marketing Science，23(3)，317-334。
22.	Lattin, James M.、Bucklin, Randolph E.(1989)。Reference Effects of Price and Promotion on Brand Choice Behavior。Journal of Marketing Research，26(3)，299-310。
23.	Russell, G. J.、Bolton, R. N.(1988)。Implications of market structure for elasticity structure。Journal of Marketing Research，25(3)，229-241。
24.	Allenby, G. M.、Rossi, P. E.(1991)。There is no aggregation bias: why macro logit models work。Journal of Business & Economic Statistics，9(1)，1-14。
25.	An, Y.、Baye, M. R.、Hu, Y.、Morgan, J.、Shum, M.(2017)。Identification and estimation of online price competition with an unknown number of firms。Journal of Applied Econometrics，32(1)，80-102。
26.	Bell, D. R.、Lattin, J. M.(2000)。Looking for loss aversion in scanner panel data: the confounding effect of price response heterogeneity。Marketing Science，19(2)，185-200。
27.	Chan, T. Y.、Narasimhan, C.、Yoon, Y.(2017)。Advertising and price competition in a manufacturer-retailer channel。International Journal of Research in Marketing，34(3)，694-716。
28.	Elrod, T.、Russell, G. J.、Shocker, A. D.、Andrews, R. L.、Bacon, L.、Bayus, B. L.(2002)。Inferring market structure from customer response to competing and complementary products。Marketing Letters，13(3)，221-232。
29.	Krämer, A.、Jung, M.、Burgartz, T.(2016)。A small step from price competition to price war: understanding causes, effects and possible countermeasures。International Business Research，9(3)。
30.	Kumar, V.、Swaminathan, S.(2005)。The different faces of coupon elasticity。Journal of Retailing，81(1)，1-13。
31.	Lach, S.、Moraga-González, J. L.(2017)。Asymmetric price effects of competition。The Journal of Industrial Economics，65(4)，767-803。
32.	Qian, Y.(2014)。Counterfeiters: foes or friends? How counterfeits affect sales by product quality tier。Management Science，60(10)，2381-2400。
33.	Sethuraman, R.、Srinivasan, V.(2002)。The asymmetric share effect: an empirical generalization on cross-price effects。Journal of Marketing Research，39(3)，379-386。
34.	Sivakumar, K.(2003)。Price-tier competition: distinguishing between intertier competition and intratier competition。Journal of Business Research，56(12)，947-959。
35.	Sivakumar, K.(2000)。Price-tier competition: an integrative review。Journal of Product & Brand Management，9(5)，276-297。
36.	Wedel, M.、Zhang, J.(2004)。Analyzing brand competition across subcategories。Journal of Marketing Research，41(4)，448-456。
37.	Wathieu, L.、Muthukrishnan, A. V.、Bronnenberg, B. J.(2004)。The asymmetric effect of discount retraction on subsequent choice。Journal of Consumer Research，31(3)，652-657。
38.	van Heerde, H. J.、Gijsbrechts, E.、Pauwels, K.(2008)。Winners and losers in a major price war。Journal of Marketing Research，45(5)，499-518。
39.	Kahneman, Daniel、Tversky, Amos(1979)。Prospect Theory: An Analysis of Decision under Risk。Econometrica: Journal of the Econometric Society，47(2)，263-292。
40.	Kirmani, Amna、Rao, Akshay R.(2000)。No pain, no gain: A critical review of the literature on signaling unobservable product quality。Journal of Marketing，64(2)，66-79。
41.	Garratt, Mark、Tobias, Randall D.、Kuhfeld, Warren F.(1994)。Efficient Experimental Design with Marketing Research Applications。Journal of Marketing Research，31(4)，545-557。
42.	Elrod, Terry、Keane, Michael P.(1995)。A Factor-analytic Probit Model for Representing the Market Structure in Panel Data。Journal of Marketing Research，32(1)，1-16。
43.	Tversky, A.、Kahneman, D.(1991)。Loss Aversion and Riskless Choice: A Reference Dependent Model。The Quarterly Journal of Economics，106(4)，1039-1061。
44.	Heath, T. B.、Ryu, G.、Chatterjee, S.、McCarthy, M. S.、Mothersbaugh, D. L.、Milberg, S.、Gaeth, G. J.(2000)。Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages。Journal of Consumer Research，27(3)，291-308。
45.	Sethuraman, R.、Srinivasan, V.、Kim, D.(1999)。Asymmetric and Neighborhood Cross-price Effects: Some Empirical Generalizations。Marketing Science，18(1)，23-41。
46.	Sethuraman, Raj(1995)。A Meta-analysis of National Brand and Store Brand Cross-promotional Price Elasticities。Marketing Letters，6(4)，275-286。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

無相關期刊論文

無相關博士論文

無相關書籍

無相關著作

1.	Exploring Loyalty of Laptop in Taiwan from a View of Information Disclosure and Switching Cost
2.	Matching Corporate Social Responsibility Problems to Governance Forms of Open Innovation
3.	Impact of Leader Mindfulness on Employee Engagement: The Mediating Effect of Trust in Leader
4.	The Use and Acceptance of Smart Home by Elderly Taipei Users: An Examination of Senior Technology Acceptance Model
5.	Exploring Trust Transfer in Mobile Payment Adoption
6.	Pursuing Sustainability through Perceived Behavioral Control: Discussing Distinct Effects of Self-consciousness and Self-identity on Anti-consumption
7.	Time Paths of Weather-induced Mood Effects on Stock Returns
8.	To Mentor or Not to Mentor: A Job Demands-Resources Perspective
9.	Effect of Deterioration and Partial Substitution on Optimal Inventory Decisions for Complementary and Substitutable Items with Cost of Substitution under Joint Replenishment
10.	A Multi-criteria Group Decision Making Method and Its Applications Based on Improved Intuitionistic Fuzzy Entropy and Information Integration Operator
11.	An Optimal Production Policy of Stochastic Inventory System with and without Lost Sales
12.	A Two-stage Inventory Model for Imported Materials and Deteriorating Products with Expiration Date and Expired Rework
13.	Supplier Selection and Order Allocation of Recycled Plastic Materials: A Case Study in a Plastic Manufacturing Company
14.	《1+364天全人預防醫學》健康檢查品質認證--聯安診所
15.	Analysis of On-site Waiting Queuing with Buffering for Restaurant

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫