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題名:探討網紅形象、品牌形象與行銷創意對於購買意圖之影響:消費者產品認同之中介效果
書刊名:南臺學報社會科學類
作者:張佑宇韓雨洋葉聿佳劉家欣張淑玲 引用關係詹志明 引用關係
作者(外文):Chang, Yu-yuHan, YuyangYeh, Yu-chiaLiu, Chia-hsinChang, Shu-lingChan, Chih-ming
出版日期:2019
卷期:4:1
頁次:頁72-90
主題關鍵詞:網紅行銷網紅形象品牌形象廣告創意程度產品認同度購買意願YouTuber marketingYouTuber imageBrand imageAd creativityBrand identificationPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:44
  • 點閱點閱:7
期刊論文
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學位論文
1.洪小晶(2011)。運動贊助對品牌認同、購買意願之研究--以捷安特為例(碩士論文)。大葉大學。  延伸查詢new window
圖書
1.Kapferer, Jean-Noël(1997)。Strategic brand management: Creating and sustaining brand equity long term。Dover。  new window
2.Kapferer, Jean-Noël(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。Free Press。  new window
3.Backaler, Joel(2018)。Digital influence: Unleash the power of influencer marketing to accelerate your global business。Springer。  new window
4.Keller, Kevin Lane(2001)。Strategic Brand Management: Building, Measuring, and Managing Brand equity。Pearson Education。  new window
5.Noam, Eli M.(2018)。Managing Media and Digital Organizations。Palgrave Macmillan。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate data analysis: A global perspective。Pearson:Prentice-Hall。  new window
圖書論文
1.Puntoni, Stefano(2001)。Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior。European Advances in Consumer Research。ACR。  new window
 
 
 
 
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