期刊論文1. | Ang, Swee Hoon、Lee, Yih Hwai、Leong, Siew Meng(2007)。The Ad creativity cube: Conceptualization and initial validation。Journal of the Academy of Marketing Science,35(2),220-232。 |
2. | 陳美如、蔡精育、宋鎧、范錚強(20120600)。線上口碑對消費者購買意圖之影響--網路論壇的實驗研究。中山管理評論,20(2),441-475。 延伸查詢 |
3. | de Mooij, M.、Hofstede, G.(2010)。The Hofstede model: Applications to global branding and advertising strategy and research。International Journal of Advertising,29(1),85-110。 |
4. | Soh, Hyeonjin、Reid, Leonard N.、King, Karen Whitehill(2009)。Measuring trust in advertising: Development and validation of the adtrust scale。Journal of Advertising,38(2),83-104。 |
5. | 方菁容、衛萬里(20130600)。世界自然基金會(WWF)環保公益廣告創意效果與觀者認知差異。設計學報,18(2),71-91。 延伸查詢 |
6. | Smith, Robert E.、Chen, Jiemiao、Yang, Xiaojing(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising,37(4),47-61。 |
7. | Aghekyan-Simonian, Mariné、Forsythe, Sandra、Kwon, Wi Suk、Chattaraman, Veena(2012)。The role of product brand image and online store image on perceived risks and online purchase intentions for apparel。Journal of Retailing and Consumer Services,19(3),325-331。 |
8. | Zajonc, R. B.、Markus, H.(1982)。Affective and cognitive factors in preferences。Journal of Consumer Research,9(2),123-131。 |
9. | Heiser, R. S.、Sierra, J. J.、Torres, I. M.(2008)。Creativity via cartoon spokespeople in print ads: capitalizing on the distinctiveness effect。Journal of Advertising,37(4),75-84。 |
10. | Nachtigall, C.、Kroehne, U.、Funke, F.、Steyer, R.(2003)。Why should we use SEM? Pros and Cons of Structural Equation Modelling。Methods of Psychological Research Online,8(2),1-22。 |
11. | McCracken, Grant C.(1986)。Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods。Journal of Consumer Research,13(1),71-84。 |
12. | Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。 |
13. | Smith, Andrew N.、Fischer, Eileen、Chen, Yongjian(2012)。How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?。Journal of Interactive Marketing,26(2),102-113。 |
14. | Koo, Gi-Yong、Ruihley, Brody J.、Dittmore, Stephen W.(2012)。Impact of perceived on-field performance on sport celebrity source credibility。Sport Marketing Quarterly,21(3),147-158。 |
15. | Miciak, Alan R.、Shanklin, William L.(1994)。Choosing Celebrity Endorsers。Marketing Management,3(3),50-59。 |
16. | Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。 |
17. | 劉財龍(20120300)。手機產業品牌形象之研究。大仁學報,40,75-99。 延伸查詢 |
18. | 顏惠芸、林伯賢、林榮泰(20150600)。產品感質對品牌形象之影響。設計學報,20(2),1-24。 延伸查詢 |
19. | Choi, Sejung Marina、Rifon, Nora J.(2007)。Who is the celebrity in advertising? Understanding dimensions of celebrity images。Journal of Popular Culture,40(2),304-324。 |
20. | Erdogan, B. Zafer、Baker, Michael J.、Tagg, Stephen(2001)。Selecting Celebrity Endorsers: The Practitioner's Perspective。Journal of Advertising Research,41(3),39-48。 |
21. | Ang, Swee Hoon、Low, Sharon Y. M.(2000)。Exploring the dimensions of ad creativity。Psychology & Marketing,17(10),835-854。 |
22. | Hackley, C.、Hackley, R. A.(2015)。Marketing and the cultural production of celebrity in the era of media convergence。Journal of Marketing Management,31(5/6),461-477。 |
23. | Hanna, R.、Rohm, A.、Crittenden, V. L.(2011)。We're all connected: The power of the social media ecosystem。Business Horizons,54(3),265-273。 |
24. | 吳淑鶯、陳燕柔(20151200)。企業品牌形象對消費者態度與購後行為之影響關聯模式。行銷評論,12(4),369-393。 延伸查詢 |
25. | Popoli, Paolo(2011)。Linking CSR strategy and brand image: Different approaches in local and global markets。Marketing Theory,11(4),419-433。 |
26. | Belanche, D.、Flavián, C.、Pérez-Rueda, A.(2017)。Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads。Journal of Interactive Marketing,37,75-88。 |
27. | 李城忠、吳思靜(20160300)。服務品質、商店形象、顧客滿意度和顧客忠誠度關係之研究--以墊腳石圖書文化廣場為例。管理資訊計算,5(1),272-285。 延伸查詢 |
28. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 |
29. | Kim, Seongseop Sam、Choe, Ja Young Jacey、Petrick, James F.(2018)。The Effect of Celebrity on Brand Awareness, Perceived Quality, Brand Image, Brand Loyalty, and Destination Attachment to a Literary Festival。Journal of Destination Marketing & Management,9,320-329。 |
30. | Cretu, Anca E.、Brodie, Roderick J.(2007)。The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective。Industrial Marketing Management,36(2),230-240。 |
31. | Lindell, Michael K.、Whitney, David J.(2001)。Accounting for common method variance in cross-sectional research designs。Journal of Applied Psychology,86(1),114-121。 |
32. | Connelly, Brian L.、Certo, S. Trevis、Ireland, R. Duane、Reutzel, Christopher R.(2011)。Signaling Theory: A Review and Assessment。Journal of Management,37(1),39-67。 |
33. | 汪曼穎、陳曉萍(20060900)。品牌知名度與產品涉入度對於品牌表徵的影響。中華心理學刊,48(3),235-254。 延伸查詢 |
34. | 吳嘉浚、張文榮、張佩婷、陳慧峰(20150600)。品牌形象、品牌認同與品牌忠誠度之關聯性研究--以2013臺灣NBA熱身賽之休士頓火箭與印第安那溜馬為例。運動研究,24(1),25-43。 延伸查詢 |
35. | 江逸軒(20150600)。運動代言人可信度對商品效益之探討。休閒與社會研究,11,119-128。 延伸查詢 |
36. | Jarvis, Cheryi B.、Mackenzie, Scott B.、Podsakoff, Philip M.(2003)。A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research。Journal of Consumer Research,30(2),199-218。 |
37. | 楊運秀、郭芳伃(20170600)。網紅業配文的說服效果:懷疑人格、熟悉度及專業性的影響。行銷評論,14(2),163-189。 延伸查詢 |
38. | 陳映羽、吳宣融(20170800)。代言人可信度對消費者品牌認同之影響。管理資訊計算,6(特刊1),93-103。 延伸查詢 |
39. | Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。 |
40. | Cocker, Hayley L.、Cronin, James(2017)。Charismatic authority and the YouTuber: Unpacking the new cults of personality。Marketing Theory,17(4),455-472。 |
41. | Ballantyne, R.、Warren, A.、Nobbs, K.(2006)。The evolution of brand choice。Journal of Brand Management,13(4/5),339-352。 |
42. | Burton, Scot、Lichtenstein, Donald R.、Netemeyer, Richard G.、Garretson, Judith A.(1998)。A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates。Journal of the Academy of Marketing Science,26(4),293-306。 |
43. | Chakraborty, U.、Bhat, S.(2018)。Credibility of online reviews and its impact on brand image。Management Research Review,41(1),148-164。 |
44. | Podsakoff, Philip M.、MacKenzie, Scott B.、Podsakoff, Nathan P.(2012)。Sources of Method Bias in Social Science Research and Recommendations on How to Control It。Annual Review of Psychology,63(1),539-569。 |
45. | Erdem, Tulin、Swait, Joffre(1998)。Brand Equity as a Signaling Phenomenon。Journal of Consumer Psychology,7(2),131-157。 |
46. | Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research,17(2),141-148。 |
47. | Amos, Clinton、Holmes, Gary R.、Strutton, David(2008)。Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size。International Journal of Advertising,27(2),209-234。 |
48. | Decker, C.、Baade, A.(2016)。Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit。Journal of Brand Management,23(6),648-665。 |
49. | Erdogan, B. Zafer(1999)。Celebrity endorsement: A literature review。Journal of Marketing Management,15(4),291-314。 |
50. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。 |
51. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。 |
52. | Dean, Dwane Hal(2003)。Consumer Perception of Corporate Donations: Effects of Company Reputation for Social Responsibility and Type of Donation。Journal of Advertising,32(4),91-102。 |
53. | Dubé, Jean-Pierre、Luo, Xueming、Fang, Zheng(2017)。Self-signaling and prosocial behavior: A cause marketing experiment。Marketing Science,36(2),161-186。 |
54. | 林陽助、李光勳、李宜致(20070400)。廣告代言人與來源適配性對廣告效果影響之研究。數據分析,2(2),17-54。 延伸查詢 |
55. | 黃光、范起鳳、周延風(2008)。廣告代言人、品牌名稱對中國消費者購買意願的影響。北京郵電大學學報. 社會科學版,2008(5),31-36。 延伸查詢 |
56. | Gannon, V.、Prothero, A.(2018)。Beauty bloggers and YouTubers as a community of practice。Journal of Marketing Management,34(7/8),592-619。 |
57. | France, Stephen L.、Vaghefi, Mahyar Sharif、Zhao, Huimin(2016)。Characterizing viral videos: Methodology and applications。Electronic Commerce Research and Applications,19,19-32。 |
58. | Hackley, C.、Hackley, R. A.、Bassiouni, D. H.(2018)。Implications of the selfie for marketing management practice in the era of celebrity。Marketing Intelligence & Planning,36(1),49-62。 |
59. | Jin, Seunga Venus、Ryu, Ehri(2019)。Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership。Journal of Fashion Marketing and Management,23(1),104-123。 |
60. | Keel, A.、Nataraajan, R.(2012)。Celebrity endorsements and beyond: New avenues for celebrity branding。Psychology & Marketing,29(9),690-703。 |
61. | Russell, Michael、Mahar, James、Drewniak, Betsy(2005)。Examination of stock market response to publicity surrounding athletic endorsers。Marketing Management Journal,15(2),67-79。 |
62. | Sohn, Kyongsei、Canbolat, Mustafa S.、Gardner, John T.(2017)。How should marketers deal with growth pattern changes in viral marketing campaigns?。International Journal of Internet Marketing and Advertising,11(2),137-157。 |
63. | Toffoletti, Kim、Thorpe, Holly(2018)。The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram。Journal of Consumer Culture,18(2),298-316。 |
64. | Törmälä, Minna、Saraniemi, Saila(2018)。The roles of business partners in corporate brand image co-creation。Journal of Product & Brand Management,27(1),29-40。 |
65. | 梁懷良、高月慈、林鉦棽(20110900)。A Review of Athlete Endorser-Product Fit Studies。臺灣體育運動管理學報,11(3),191-213。 延伸查詢 |
66. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 |
67. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 |
68. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 |
69. | Wang, Man-Ying、Chang, Hsio-Chuan(2004)。The Mere Exposure Effect and Recognition Memory。Cognition & Emotion,18(8),1055-1078。 |