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題名:以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究
書刊名:數據分析
作者:徐怡陳瑋嘉
作者(外文):Hsu, YiChen, Wei-jia
出版日期:2013
卷期:8:1
頁次:頁139-166
主題關鍵詞:運動商品購買意願國家文化品牌來源國品牌形象知覺品質知覺價值贊助Sport productsPurchase intention cultureImpacts of countryBrand imagePerceived qualityPerceived valueSponsorship
原始連結:連回原系統網址new window
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  • 點閱點閱:2
期刊論文
1.Maheswaran, D.、Sharon, S.(2000)。Issues and new directions in global consumer psychology。Journal of Consumer Psychology,9(2),59-66。  new window
2.Stotlar, David K.(2004)。Sponsorship evaluation: Moving from theory to practice。Sport Marketing Quarterly,13(1),61-64。  new window
3.Hofstede, G.(1990)。Measuring organization cultures: A qualitative and quantitative study across twenty cases。Administrative Science Quarterly,35(2),286-316。  new window
4.Soares, A. M.、Farhangmehr, M.、Shoham, A.(2007)。Hofstede's Dimensions of Culture in International Marketing Studies。Journal of Business Research,60(3),277-284。  new window
5.Monroe, K. B.、Chapman, J. D.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research,14(1),193-197。  new window
6.Gratton, C.、Taylor, P.(1985)。The economics of sport sponsorship。National Westminster Bank Quarterly Review,53-68。  new window
7.Otker, T.(1988)。Exploitation: The key to sponsorship success。European Research,16(2),77-85。  new window
8.Kleppe, I. A.、Iversen, N. M.、Stensaker, I. G.(2002)。Country images in marketing strategies: Conceptual issues and an empirical Asian illustration。Journal of Brand Management,10(1),61-74。  new window
9.Aberle, D. F.、Cohen, A. K.、Davis, A. K.、Levy, M. J.、Sutton, F. X. Jr.(1950)。The functional prerequisites of a society。Ethics,60(2),100-111。  new window
10.Hofstede, Geert H.(1983)。National cultures in four dimensions: A research-based theory of cultural differences among nations。International Studies of Management & Organization,13(1/2),46-74。  new window
11.Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing,54(3),54-67。  new window
12.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
13.Dunn, S. Watson(1976)。Effect of National Identity on Multinational Promotional Strategy in Europe。Journal of Marketing,40(4),50-51。  new window
14.Bilkey, Warren J.、Nes, E. B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies,13(1),89-100。  new window
15.Hofetede, Greet(1993)。Cultural constraints in management theories。Academy of Management Executive,7(1),81-94。  new window
16.Tellis, G. J.、Stremersch, S.、Yin, E.(2003)。The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness。Marketing Science,22(2),188-208。  new window
17.Hooley, G. J.、Shipey, D.、Krieger, N.(1988)。A Method for Modelling Consumer Perceptions of Country of Origin。International Marketing Review,5,67-76。  new window
18.Lichtenstein, D. R.、Bearden, W. O.(1989)。Contextual Influences on Merchant-Supplied Reference Prices。Journal of Consumer Research,16(1),55-66。  new window
19.Zeithaml, Valarie A.(1988)。Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
20.Hofstede, Geert、Bond, Michael Harris(1988)。The Confucius Connection: From Cultural Roots to Economic Growth。Organizational Dynamics,16(4),5-21。  new window
21.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
22.Wallendorf, Melanie、Anderson, Paul(1987)。Association for Consumer Research。Advances in Consumer Research,14,183-187。  new window
23.Clark, T.(1990)。International marketing and national character: A culture-free dimensions of culture。Journal of Cross-Cultural Psychology,18,143-164。  new window
24.Thai, S. H.、Chan, R. Y.(2001)。Cross-cultural Studies on the Information Content of Service Advertising。The Journal of Services Marketing,15(7),547-564。  new window
25.Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。  new window
26.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research,1(3),24-33。  new window
27.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
28.Meenaghan, John A.(1983)。Commercial Sponsorship。European Journal of Marketing,17(7),5-73。  new window
29.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
研究報告
1.Holbrook, Morris B.、Corfman, Kim P.(1983)。Quality and Other Types of Value in the Consumption Experience: Paedrus Rides Again。N.Y.:Columbia University。  new window
2.Brucks, Merrie、Zeithaml, Valaries A.(1991)。Price and Brand Name as Indicators of Quality Dimensions。Marketing Science Institute。  new window
學位論文
1.謝千之(2000)。產品資訊情境、參考價格與知覺品質對消費者購買行為之影響(碩士論文)。東吳大學。  延伸查詢new window
2.王蓉莉(2001)。消費者對組合產品的知覺評估--以產品知識、產品涉入為調節變數(碩士論文)。義守大學。  延伸查詢new window
3.周振雄(1997)。中華民國大專院校運動會運動贊助之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.李秉倫(2001)。折扣深度、產品屬性與促銷情境對品牌評價與購買意願影響之研究(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.O'Guinn, T.、Allen, C.、Semenik, R. J.(1999)。Advertising。South-Western Educational Publishing。  new window
2.Kotler, P.、Armstrong, G.(1997)。Principles of Marketing。Upper Saddle River, NJ:Prentice Hall。  new window
3.Hofstede, Geert(1984)。Culture's consequences: International differences in work-related values。Sage。  new window
4.Mullin, Bernard James、Hardy, Stephen、Sutton, William Anthony(1993)。Sport marketing。Champaign, IL:Human Kinetics Publishers。  new window
5.余朝權(1991)。現代行銷管理。臺北:五南。  延伸查詢new window
6.葉怡成(2009)。類神經網路模式應用與實作。儒林圖書公司。  延伸查詢new window
7.Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks:Sage Publications。  new window
圖書論文
1.Schwartz, S. H.(1994)。Beyond Individualism-Collectivism: New Cultural Dimensions of Values。Individualism and Collectivism: Theory, Method and Applications。Newbury Park, CA:Sage Publications。  new window
2.Urbany, Joel E.、Bearden, William O.(1989)。Reference Prices Effects on Perceptions of Perceived Offer Value, Normal Prices, and Transaction Utility。Enhancing Knowledge Development in Marketing。Chicago:American Marieting Association。  new window
3.Spears, R.、Postmes, T.、Lea, M.、Watt, S. E.(2001)。A SIDE view of social influence。Social influence: Direct and indirect processes。Philadelphia:Psychology Press。  new window
4.Monroe, Kent B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluations。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。  new window
 
 
 
 
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