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題名:影響民眾下載廣告型行動應用程式意願研究
書刊名:中國廣告學刊
作者:楊美雪 引用關係陳盈如
出版日期:2015
卷期:20
頁次:頁30-53
主題關鍵詞:下載意願整合型科技接受模式廣告型行動應用程式Download intentionUTAUTAdvertising app
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:7
  • 點閱點閱:4
期刊論文
1.林榮春、邱天佑、林茂雄(20110300)。影響網路銀行實際使用行為之研究。顧客滿意學刊,7(1),1-22。new window  延伸查詢new window
2.何苔麗、徐慧霞、章家誠(20120100)。手機應用程式服務使用態度及再購意願研究--以蘋果公司的AppStore為例。中華科技大學學報,50,169-189。  延伸查詢new window
3.Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review,84(5),29-32。  new window
4.Webster, Jane、Martocchio, Joseph J.(1992)。Microcomputer Playfulness: Development of a Measure with Workplace Implications。MIS Quarterly,16(2),201-226。  new window
5.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。  new window
6.Oh, S. H.、Kim, Y. M.、Lee, C. W.、Shim, G. Y.、Park, M. S.、Jung, H. S.(2009)。Consumer adoption of virtual stores in Korea: focusing on the role of trust and playfulness。Psychology & Marketing,26(7),652-666。  new window
7.張愛華、蕭丞傑(20120600)。消費者行動服務使用意願之研究:跨服務與跨使用者之比較。中山管理評論,20(2),603-635。new window  延伸查詢new window
8.Hsu, C.-L.、Chang, K.-C.、Chen, M.-C.(2012)。The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators。Information Systems and E-Business Management,10(4),549-570。  new window
9.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
10.Moon, Ji-Won、Kim, Young-Gul(2001)。Extending the TAM for a world-wide-web context。Information & Management,38(4),217-230。  new window
11.郭建明、黃偉傑(20111200)。軟體開發評估模式--以Apple App Store軟體為例。資訊與管理科學,4(2),85-104。  延伸查詢new window
12.Prata, W.、Moraes, A. D.、Quaresma, M.(2012)。User's demography and expectation regarding search, purchase and evaluation in mobile application store。WORK: A Journal of Prevention, Assessment & Rehabilitation,41,1124-1131。  new window
13.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly,27(3),425-478。  new window
14.Lim, Nena(2003)。Consumers' perceived risk: sources versus consequences。Electronic Commerce Research and Applications,2(3),216-228。  new window
15.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research,56(11),867-875。  new window
16.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
17.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。  new window
18.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
19.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
20.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
會議論文
1.周芳達、蘇明達(2014)。產品屬性與知覺價值對購買意向影響之研究--以行動應用軟體(APP)為例。2014精實服務與精實消費國際學術研討會,中國科技大學 。  延伸查詢new window
2.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
學位論文
1.張筑婷(2012)。智慧型手機應用程式之使用者研究(碩士論文)。世新大學,臺北。  延伸查詢new window
2.殷健翔(2011)。網路口碑對線上應用程式的購買意圖之影響--以Apple App Store為例(碩士論文)。國立中央大學,桃園縣。  延伸查詢new window
3.韓榮展(2011)。影響使用者從應用程式商店下載軟體之因素(碩士論文)。國立高雄第一科技大學,高雄市。  延伸查詢new window
4.Davis, F. D.(1986)。A technology acceptance model for empirically testing new end-user information system: Theory and results(博士論文)。Massachusetts Institute of Technology。  new window
圖書
1.Wells, William D.、Moriarty, Sandra E.、Burnett, John、陳尚永、蕭富峰(2006)。廣告學。臺北:華泰文化事業股份有限公司。  延伸查詢new window
2.劉樹澤(2002)。廣告管理。華泰文化。  延伸查詢new window
3.李德治、童惠玲(2009)。多變量分析:專題及論文常用的統計方法。台北市:雙葉書廊。  延伸查詢new window
4.吳宗正(1997)。迴歸分析--理論與應用。台南:復文書局。  延伸查詢new window
5.財團法人資訊工業策進會(2011)。2011臺灣智慧型裝置持有與服務使用行為調查報告。台北:經濟部技術處。  延伸查詢new window
6.吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
7.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
8.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
9.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.資策會FIND(20120628)。2012年台灣行動廣告市場規模可望達台幣33.2億元 行動影音廣告類型成長動能可期,http://www.find.org.tw/find/home.aspx?page=many&id=329。  延伸查詢new window
2.戴伽如(20120529)。手機低頭族 小心恐慌症上身,http://wenews.nownews.com/news/50/news_50150.htm。  延伸查詢new window
3.(20140806)。2014 Yahoo奇摩電玩白皮書,https://marketing.tw.campaign.yahoo.net/emarketing/materials/download/2014%20Yahoo%E5%A5%87%E6%91%A9%E9%81%8A%E6%88%B2%E7%99%BD%E7%9A%AE%E6%9B%B8.pdf。  new window
4.TrendLabs(20140326)。Mobile Malware and High Risk Apps Reach 2M Mark, Go for "Firsts",http://blog.trendmicro.com/trendlabs-security-intelligence/mobile-malware-and-highrisk-apps-reach-2m-mark-go-for-firsts/。  new window
圖書論文
1.Bauer, R. A.(1960)。Consumer behavior or as risk taking。Dynamic Marketing for a Changing World。Chicago:American Marketing Association。  new window
2.Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。  new window
 
 
 
 
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