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題名:知覺韓國服飾價值與購買意願關係之研究--以價格敏感度為中介變數
書刊名:中臺學報. 人文社會卷
作者:林英顏楊豐華郭畇均
作者(外文):Lin, Ying-yenYang, Feng-huaKuo, Yun-chun
出版日期:2019
卷期:30
頁次:頁19-45
主題關鍵詞:知覺價值購買意願價格敏感度Perceived valuePrice sensitivityPurchase intention
原始連結:連回原系統網址new window
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  • 共同引用共同引用:10
  • 點閱點閱:5
期刊論文
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35.Konuk, F. A.(2018)。The role of store image, perceived quality, trust and perceived value in predicting consumers' purchase intentions towards organic private label food。Journal of Retailing and Consumer Services,43,304-310。  new window
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40.Moslehi, H.、Haeri, F. A.(2016)。Effects of Promotion on Perceived Quality and Repurchase Intention。International Journal of Scientific Management and Development,4(12),457-461。  new window
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學位論文
1.許佳鳴(2000)。消費者價格敏感度、品質認知與廠商定價策略之關係研究(碩士論文)。中國文化大學。  延伸查詢new window
2.顏佑庭(2012)。體驗行銷、知覺價值對女性消費者購買化妝品意願之研究--以產品涉入觀點探討中介、干擾效果(碩士論文)。樹德科技大學。  延伸查詢new window
3.文智園(2014)。消費者對韓國來源國形象、企業形象與品牌形象認知如何影響其購買韓國手機意願:以韓劇收視程度為干擾變數(碩士論文)。國立臺灣大學。  延伸查詢new window
4.邱淑媛(2013)。品牌來源國形象、異文化認同、國族感對消費者購買意願之影響--以日本服飾品牌UNIQLO為例(碩士論文)。義守大學。  延伸查詢new window
5.張倫嚴(2013)。產品創新、產品涉入、知覺價值與消費者滿意度之關聯性研究--以韓國3C產品為例(碩士論文)。大葉大學。  延伸查詢new window
6.陳昀萱(2014)。從品牌形象、知覺價值探討對顧客購買意願之影響--以國內網路平價女裝服飾為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
7.蔡佩勳(2014)。知覺價格、品牌形象、商店形象對知覺價值與購買意願之關係研究--以西班牙服飾品牌ZARA為例(碩士論文)。國立中山大學。  延伸查詢new window
8.金京沃(2011)。Purchasing Intention to Domestically Produced Beef among Consumers in Republic of Korea: An Application of the Theory of Planned Behavior(碩士論文)。國立成功大學。  new window
9.Teo, P. K.(2013)。The effects of perceived value and trust on customer loyalty and mediating effects of customer satisfaction: A study of foreign banks in Kota Kinabalu(博士論文)。University Malaysia Sabah,Sabah。  new window
圖書
1.Lovelock, C. H.(2001)。Services marketing: People, technology, strategy。Prentice-Hall。  new window
2.Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption values and market choices: Theory and applications。Cincinnati, OH:South-Western。  new window
3.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
 
 
 
 
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