| 期刊論文| 1. | Mowen, J. C.、Harris, E. G.、Bone, S. A.(2004)。Personality traits and fear response to print advertisements: Theory and an empirical study。Psychology & Marketing，21(11)，927-943。   | | 2. | 賴建都(20080100)。政府宣導廣告之文案測試研究--以國民健康局2004-2006年「鼓勵生育」宣導廣告為例。廣告學研究，29，1-28。 延伸查詢 | | 3. | Witte, K.、Allen, M.(2000)。A meta-analysis of fear appeals: implications for effective public health campaigns。Health Education & Behavior，27(5)，591-615。 | | 4. | Hastings, G.、Stead, M.、Webb, J.(2004)。Fear appeals in social marketing: Strategic and ethical reasons for concern。Psychology & Marketing，21(11)，961-986。 | | 5. | Brennan, L.、Binney, W.(2010)。Fear, guilt, and shame appeals in social marketing。Journal of Business Research，63(2)，140-146。 | | 6. | Randolph, W.、Viswanath, K.(2004)。Lessons learned from public health mass media campaigns: Marketing health in a crowded media world。Annual Review of Public Health，25(1)，419-437。 | | 7. | 蕭至惠、蔡進發、陳玟君(20120300)。廣告訴求與產品屬性的差異真能左右消費者對廣告效果的知覺？。行銷評論，9(1)，61-90。 延伸查詢 | | 8. | 張新立、葉純志(20030300)。酒後駕車防治措施成效之監控與評估--以臺北市為例。運輸計劃，32(1)，131-150。 延伸查詢 | | 9. | 葉寶文、傅祖壇(20060900)。酒後駕車行為決策之研究。運輸計劃，35(3)，337-363。 延伸查詢 | | 10. | Schneider, Anne L.、Ingram, Helen M.(1990)。Behavioral Assumptions of Policy Tools。Journal of Politics，52(2)，510-529。 | | 11. | 吳文貴、羅浣云(20110600)。簡訊廣告標題與廣告訴求之廣告效果研究。行銷評論，8(2)，267-283。 延伸查詢 | | 12. | Field, M.、Cox, W. M.(2008)。Attentional bias in addictive behaviors: a review of its development, causes, and consequences。Drug Alcohol Depend，97(1/2)，1-20。 | | 13. | O'Hare, Michael(1989)。A Typology of Governmental Action。Journal of Policy Analysis and Management，8(4)，670-672。 | | 14. | Floyd, Donna L.、Prentice-Dunn, Steven、Rogers, Ronald W.(2000)。A meta-analysis of research on protection motivation theory。Journal of Applied Social Psychology，30(2)，407-429。 | | 15. | Weaver, R. K.(2014)。Compliance regimes and barriers to behavioral change。Governance，27(2)，243-265。 | | 16. | Milne, S.、Sheeran, P.、Orbell, S.(2000)。Prediction and intervention in health‐related behavior: A meta‐analytic review of protection motivation theory。Journal of Applied Social Psychology，30(1)，106-143。 | | 17. | Peattie, Ken、Peattie, Sue、Clarke, Philip(2001)。Skin Cancer Prevention: Reevaluating the Public Policy Implications。Journal of Public Policy & Marketing，20(2)，268-279。 | | 18. | 賴怡樺、林水波、陳敦源(20181200)。行為主義導向的公共政策研究：以政策工具「推力」為核心的初探。行政暨政策學報，67，1-37。 延伸查詢 | | 19. | Bettinghaus, E. P.(1986)。Health Promotion and the Knowledge-Attitude-Behavior Continuum。Preventive Medicine，15(5)，475-491。 | | 20. | Brown, Kyle G.、Stautz, Kaidy、Hollands, Gareth J.、Winpenny, Eleanor M.、Marteau, Theresa M.(2016)。The Cognitive and Behavioural Impact of Alcohol Promoting and Alcohol Warning Advertisements: An Experimental Study。Alcohol and Alcoholism，51(3)，354-362。 | | 21. | Dejong, W.、Atkin, C. K.(1995)。A Review of National Television PSA Campaigns for Preventing Alcohol-Impaired Driving, 1987-1992。Journal of Public Health Policy，16(1)，59-80。 | | 22. | Donovan, R. J.、Jalleh, G.、Henley, N.(1999)。Executing Effective Road Safety Advertising: Are Big Production Budgets Necessary?。Accident Analysis & Prevention，31(3)，243-252。 | | 23. | Elliott, B.(2011)。Beyond Reviews of Road Safety Mass Media Campaigns: Looking Elsewhere for New Insights。Journal of the Australasian College of Road Safety，22(4)，11-17。 | | 24. | Elder, R. W.、Shults, R. A.、Sleet, D. A.、Nichols, J. L.、Thompson, R. S.、Rajab, W.、Task Force on Community Preventive Service(2004)。Effectiveness of Mass Media Campaigns for Reducing Drinking and Driving and Alcohol-Involved Crashes: A Systematic Review。American Journal of Preventive Medicine，27(1)，57-65。 | | 25. | Giesbrecht, N.、Greenfield, T. K.(1999)。Public Opinions on Alcohol Policy Issues: A Comparison of American and Canadian Surveys。Addiction，94(4)，521-531。 | | 26. | Haskins, J. B.(1985)。The Role of Mass Media in Alcohol and Highway Safety Campaigns。Journal of Studies on Alcohol Supplement，10，184-191。 | | 27. | Guttman, N.(2015)。Persuasive Appeals in Road Safety Communication Campaigns: Theoretical Frameworks and Practical Implications from the Analysis of a Decade of Road Safety Campaign Materials。Accident Analysis and Prevention，84，153-164。 | | 28. | King, K. W.、Reid, L. N.(1990)。Fear Arousing Anti-Drinking and Driving Psas: Do Physical Injury Threats Influence Young Adults?。Current Issues and Research in Advertising，12(1/2)，155-175。 | | 29. | Kees, J.、Fitzgerald, P.、Dorsey, J. D.、Hill, R. P.(2020)。Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research。Journal of Public Policy & Marketing，39(1)，76-92。 | | 30. | Hutchinson, T. P.、Wundersitz, L. N.(2011)。Road Safety Mass Media Campaigns: Why Are Results Inconclusive, and What Can Be Done?。International Journal of Injury Control and Safety Promotion，18(3)，235-241。 | | 31. | Huckle, T.、You, R. Q.、Casswell, S.(2010)。Socio-Economic Status Predicts Drinking Patterns but Not Alcohol-Related Consequences Independently。Addiction，105(7)，1192-1202。 | | 32. | Hoekstra, T.、Wegman, F.(2011)。Improving the Effectiveness of Road Safety Campaigns: Current and New Practices。IATSS Research，34(2)，80-86。 | | 33. | Mann, R. E.、Leigh, G.、Vingilis, E. R.、De Genova, K.(1983)。A Critical Review on the Effectiveness of Drinking-Driving Rehabilitation Programmes。Accident Analysis & Prevention，15(6)，441-461。 | | 34. | Niederdeppe, J.、Avery, R. J.、Miller, E. E. N.(2018)。Theoretical Foundations of Appeals Used in Alcohol-Abuse and Drunk-Driving Public Service Announcements in the United States, 1995-2010。American Journal of Health Promotion，32(4)，887-896。 | | 35. | Niederdeppe, J.、Avery, R.、Miller, E. N.(2017)。Alcohol-Control Public Service Announcements (Psas) and Drunk-Driving Fatal Accidents in the United States, 1996-2010。Preventive Medicine，99，320-325。 | | 36. | Murry, J. P.、Stam, A.、Lastovicka, J. L.(1993)。Evaluating an Anti-Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis。Journal of the American Statistical Association，88(421)，50-56。 | | 37. | Ringold, D. J.(2002)。Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market。Journal of Consumer Policy，25(1)，27-63。 | | 38. | Porumbescu, G. A.、Lindeman, M. I. H.、Ceka, E.、Cucciniello, M.(2017)。Can Transparency Foster More Understanding and Compliant Citizens?。Public Administration Review，77(6)，840-850。 | | 39. | Phillips, R. O.、Ulleberg, P.、Vaa, T.(2011)。Meta-Analysis of the Effect of Road Safety Campaigns on Accidents。Accident Analysis & Prevention，43(3)，1204-1218。 | | 40. | Siegfried, N.、Parry, C.(2019)。Do Alcohol Control Policies Work? An Umbrella Review and Quality Assessment of Systematic Reviews of Alcohol Control Interventions (2006-2017)。PloS one，14(4)。 | | 41. | Sen, A.(2005)。Do Stricter Penalties or Media Publicity Reduce Alcohol Consumption by Drivers?。Canadian Public Policy，31(4)，359-379。 | | 42. | Teng, L.、Zhao, G.、Li, F.、Liu, L.、Shen, L.(2019)。Increasing the Persuasiveness of Anti-Drunk Driving Appeals: The Effect of Negative and Positive Message Framing。Journal of Business Research，103，240-249。 | | 43. | Tay, R.(2005)。Mass Media Campaigns Reduce the Incidence of Drinking and Driving。Evidence-Based Healthcare and Public Health，9(1)，26-29。 | | 44. | Tay, R.、Watson, B.(2002)。Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements。Health Marketing Quarterly，19(4)，55-68。 | | 45. | Simpson, J. K.(2017)。Appeal to Fear in Health Care: Appropriate or Inappropriate?。Chiropractic & Manual Therapies，25(1)。 | | 46. | Weenig, M. W. H.、Midden, C. J. H.(1997)。Mass-Media Information Campaigns and Knowledge-Gap Effects。Journal of Applied Social Psychology，27(11)，945-958。 | | 47. | Wilde, G. J.(1993)。Effects of Mass Media Communications on Health and Safety Habits: An Overview of Issues and Evidence。Addiction，88(7)，983-996。 | | 48. | Vingilis, E.、Coultes, B.(1990)。Mass Communications and Drinking-Driving: Theories, Practices and Results。Alcohol, Drugs and Driving，6(2)，61-81。 | | 49. | Yadav, R. P.、Kobayashi, M.(2015)。A Systematic Review: Effectiveness of Mass Media Campaigns for Reducing Alcohol-Impaired Driving and Alcohol-Related Crashes。BMC Public Health，15(1)。 | | 50. | Yuen, K. F.、Li, K. X.、Ma, F.、Wang, X.(2020)。The Effect of Emotional Appeal on Seafarers' Safety Behaviour: An Extended Health Belief Model。Journal of Transport & Health，16。 | | 51. | Young, B.、Lewis, S.、Katikireddi, S. V.、Bauld, L.、Stead, M.、Angus, K.、Langley, T.(2018)。Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review。Alcohol and Alcoholism，53(3)，302-316。 | | 52. | Cismaru, M.、Lavack, A. M.、Markewich, E.、Chao, P.(2009)。Social marketing campaigns aimed at preventing drunk driving: A review and recomendations。International Marketing Review，26(3)，292-311。 | | 53. | Moore, Jesse N.、Raymond, Mary Anne、Mittelstaedt, John D.、Tanner, John F. Jr.(2002)。Age and Consumer Socialization Agent Influences on Adolescents' Sexual Knowledge, Attitudes, and Behavior: Implications for Social Marketing Initiatives and Public Policy。Journal of Public Policy & Marketing，21(1)，37-52。 | | 54. | Rossiter, J. R.、Thornton, J.(2004)。Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads。Psychology & Marketing，21(11)，945-960。 | 會議論文| 1. | 蔡中志、洪嘉臨、宋宗哲(2011)。高速公路Al類酒後駕車肇事與執法強度及社會經濟關聯性之研究。100年道路交通安全與執法研討會，(會議日期: 9月27日)。桃園：中央警察大學。 延伸查詢 | | 2. | Atkin, C. K.(1988)。Mass Communication Effects on Drinking and Driving。Rockville, MD：U. S. Department of Health and Human Services。15-34。 | 學位論文| 1. | 王玉玲(2011)。酒後駕車違規者之行為認知研究(碩士論文)。中央警察大學。 延伸查詢 | | 2. | 王家麟(2003)。多種處罰措施影響酒後駕車事故發生之評估與比較(碩士論文)。逢甲大學。 延伸查詢 | | 3. | 趙家皓(2000)。台灣酒後駕車行為的探討與分析(碩士論文)。輔仁大學。 延伸查詢 | | 4. | 游俊哲(2003)。以社會行銷觀點探討台北市民眾酒後駕車之行為意向(碩士論文)。國立交通大學。 延伸查詢 | | 5. | 蔡秉諺(2013)。臺中市海線地區民眾對酒後駕車認知與態度之影響因素分析(碩士論文)。中華大學。 延伸查詢 | 圖書| 1. | Thaler, Richard H.、Sunstein, Cass R.(2008)。Nudge: Improving decisions about health, wealth, and happiness。Yale University Press。 | | 2. | Brehm, Jack W.(1966)。A Theory of Psychological Reactance。Academic Press。 | | 3. | Shadish, William R.、Cook, Thomas D.、Campbell, Donald T.(2002)。Experimental and Quasi-Experimental Designs for Generalized Causal Inference。Houghton Mifflin。 | | 4. | Fishbein, Martin、Ajzen, Icek(1977)。Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | | 5. | DeFleur, Melvin L.、Ball-Rokeach, Sandra(1982)。Theories of mass Communication。NY：Longman。 | | 6. | Dunning, Thad(2012)。Natural Experiments in the Social Sciences: A Design-Based Approach。Cambridge University Press。 | | 7. | World Health Organization(2001)。AUDIT: The Alcohol Use Disorders Identification Test: Guidelines for Use in Primary Health Care。Geneva：WHO。 | | 8. | Gelman, A.、Hill, J.(2006)。Data analysis using regression and multilevel/hierarchical models。New York, NY：Cambridge University Press。 | | 9. | Cohen, P.、West, S. G.、Aiken, L. S.(2014)。Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences。Mahwah, NJ：Lawrence Erlbaum Associates。 | | 10. | Donovan, R. J.、Henley, N.、Jalleh, G.、Slater, C.(1995)。Road Safety Advertising: An Empirical Study and Literature Review。Canberra：Federal Office of Road Safety。 | | 11. | Elliott, B.(1993)。Road Safety Mass Media Campaigns: A Meta Analysis。Canberra：Federal Office of Road Safety。 | | 12. | Elvik, R.、Vaa, T.、Hoye, A.、Sorensen, M.(2009)。The Handbook of Road Safety Measures。Emerald Group Publishing Limited。 | | 13. | Hannigan, J. H.、Spear, L. P.、Spear, N. E.、Goodlett, C. R.(1999)。Alcohol and Alcoholism: Effects on Brain and Development。Mahwah, NJ：Lawrence Erlbaum Associates。 | | 14. | Worden, J. K.、Waller, J. A.、Riley, T. J.(1975)。The Vermont Public Education Campaign in Alcohol and Highway Safety: A Final Review and Evaluation。Montpelier, VT：Department of Mental Health。 | | 15. | World Health Organization(2007)。Drinking and Driving: An International Good Practice Manual。 | 圖書論文| 1. | Atkin, C. K.(1981)。Mass media information campaign effectiveness。Public communication campaigns。Beverly Hills, CA：Sage。 | | 2. | Das, S.、Dutta, A.、Mudgal, A.、Datta, S.(2020)。Non-Fear-Based Road Safety Campaign as a Community Service: Contexts from Social Media。Innovations for Community Services。Cham：Springer International Publishing。 | | 3. | Rogers, R. W.(1983)。Cognitive and Psychological Processes in Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation。Social Psychophysiology: A Sourcebook。New York：Guilford Press。 | | 4. | Vedung, E.、van der Doelen, F.(2011)。The Sermon: Information Programs in the Public Policy Process: Choice, Effects and Evaluation。Carrots, Sticks, and Sermons: Policy Instruments and Their Evaluation。New Brunswick：Transaction Publishers。 | | 5. | McCombs, Maxwell E.、Reynolds, Amy(2002)。News Influence on Our Pictures of the World。Media Effects: Advances in Theory and Research。Lawrence Erlbaum Associates。 | |