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題名:應用Google Analytics掌握學生來源
書刊名:商管科技季刊
作者:蔡雅芳黃景揚曹昌堯呂克桓陳詩潔
作者(外文):Tsai, YafangHuang, Jing-yangTsao, Thomas Chang-yaoLue, Ko-huangChen, Szu-chieh
出版日期:2020
卷期:21:3
頁次:頁323-347
主題關鍵詞:校務研究網路行銷招生策略Google analyticsInstitutional researchInternet marketingEnrollment strategy
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:25
  • 點閱點閱:5
期刊論文
1.Hemsley-Brown, J.、Oplatka, I.(2006)。Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing。International Journal of Public Sector Management,19(4),316-338。  new window
2.Betty, P.(2009)。Assessing Homegrown Library Collections: Using Google Analytics to Track Use of Screencasts and Flash-Based Learning Objects。Journal of Electronic Resources Librarianship,21(1),75-92。  new window
3.Mazzarol, T.、Hosie, P.(1996)。Exporting Australian Higher Education: Future Strategies in a Maturing Market。Quality Assurance in Education,4(1),37-50。  new window
4.吳金雄(20140000)。私立大學招生策略之探討--以S大學為例。明道學術論壇,9(1),3-18。new window  延伸查詢new window
5.陳盈蓁(20110900)。大學圖書館部落格迴響之研究。大學圖書館,15(2),124-145。new window  延伸查詢new window
6.Alessandri, S. W.(2001)。Modeling corporate identity: A concept explication and theoretical explanation。Corporate Communications: An International Journal,6(4),173-182。  new window
7.Okazaki, S.、Rivas, J. A.(2002)。A content analysis of multinationals' web communication strategies: Cross-cultural research framework and pre-testing。Internet Research,12(5),380-390。  new window
8.Duarte, Paulo O.、Alves, Helena B.、Raposo, M. B.(2010)。Understanding University Image: A Structural Equation Model Approach。International Review on Public and Nonprofit Marketing,7(1),21-36。  new window
9.Chen, H.、Chiang, R. H.-L.、Storey, V. C.(2012)。Business Intelligence and Analytics: From Big Data to Big Impact。MIS Quarterly,36(4),1165-1188。  new window
10.李宗薇、陳弘帳(20161000)。大學排名與對校系選擇的影響。臺灣教育評論月刊,5(10),17-22。  延伸查詢new window
11.田正榮(20060800)。聯繫於網路行銷競爭優勢的大學網站功能規劃與分析。致遠管理學院學報,1,275-294。  延伸查詢new window
12.Idemudia, E. C.、Jones, D. R.(2015)。An empirical investigation of online banner ads in online market places: the cognitive factors that influence intention to click。International Journal of Information Systems and Management,1(3),264-293。  new window
13.James-Maceachern, M.、Yun, D. K.(2017)。Exploring factors influencing international students' decision to choose a higher education institution: A comparison between Chinese and other students。The International Journal of Educational Management,31(3),343-363。  new window
14.Zaghloul, A. A.、Hayajneh, Y. A.、AlMarzouki, A.(2010)。Factor analysis for an institution image instrument。International Review on Public and Nonprofit Marketing,7(2),157-166。  new window
15.Wilson, R. D.(2010)。Using clickstream data to enhance business-to-business web site performance。Journal of Business & Industrial Marketing,25(3),177-187。  new window
16.Welling, R.、White, L.(2006)。Web site performance measurement: Promise and reality。Managing Service Quality: An International Journal,16(6),654-670。  new window
17.Wazed, S.、Ng, E. S. W.(2015)。College recruiting using social media: How to increase applicant reach and reduce recruiting costs。Strategic HR Review,14(4),135-141。  new window
18.Turner, S. J.(2010)。Website statistics 2.0: Using Google Analytics to measure library website effectiveness。Technical Services Quarterly,27(3),261-278。  new window
19.Sinha, N.、Ahuja, V.、Medury, Y.(2011)。Corporate blogs and internet marketing: Using consumer knowledge and emotion as strategic variables to develop consumer engagement。Journal of Database Marketing & Customer Strategy Management,18(3),185-199。  new window
20.Shammot, M. M.(2011)。Factors affecting the Jordanian students' selection decision among private universities。Journal of Business Studies Quarterly,2(3),57-63。  new window
21.Shaltoni, A. M.(2017)。From websites to social media: Exploring the adoption of internet marketing in emerging industrial markets。Journal of Business & Industrial Marketing,32(7),1009-1019。  new window
22.Parker, R. D.、Sears, D.、Smith, R. K.(2012)。International design concepts in internet tourism marketing: Comparing web-design practices in Atlantic Canada and New England。Academy of Marketing Studies Journal,16(2),65-78。  new window
23.Mohan, V.、Ali, S.(2019)。Challenges faced by Indian MSMEs in adoption of internet marketing and e-commerce。Academy of Marketing Studies Journal,23(1),1-9。  new window
24.Lafuente-Ruiz-de-Sabando, A.、Forcada Sainz, F. J.、Zorrilla Calvo, M. P.(2018)。The university image: A model of overall image and stakeholder perspectives。Cuadernos de Gestión,19(1),63-86。  new window
25.James, R.(2000)。Non-traditional students in Australian higher education: Persistent inequities and the new ideology of "student choice"。Tertiary Education and Management,6(2),105-118。  new window
26.Hemsley-Brown, J.、Oplatka, I.(2015)。University choice: What do we know, what don't we know and what do we still need to find out?。International Journal of Educational Management,29(3),254-274。  new window
27.Corley, J. K.、Jourdan, Z.、Ingram, W. R.(2013)。Internet marketing: A content analysis of the research。Electronic Markets,23(3),177-204。  new window
28.Budd, B. Q.(2012)。Website data and uses for strategic marketing a commercial experience。International Journal of Management & Information System,16(3),239-246。  new window
29.Bolos, C.、Idemudia, E. C.、Mai, P.、Rasinghani, M.、Smith, S.(2016)。Conceptual models on the effectiveness of e-marketing strategies in engaging consumers。Journal of International Technology and Information Management,25(4),37-50。  new window
30.Bodily, S.、Venkataraman, S.(2004)。Not walls, windows: Capturing value in the digital age。Journal of Business Strategy,25(3),15-25。  new window
31.葉連祺(2018)。應用Google Trends研究教育管理時尚。學校行政雙月刊,115,156-174。  延伸查詢new window
32.張育銘、陳巧倫、陳芷洛(20150900)。臺灣大學圖書館參考服務部落格使用效益分析研究。大學圖書館,19(2),129-157。new window  延伸查詢new window
33.谷雅慧、林建煌、范錚強(19970100)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境。資訊管理研究. 中央大學,1(2),1-23。new window  延伸查詢new window
34.Mazzarol, Tim、Soutar, Geoffrey N.(2002)。"Push-pull" factors influencing international student destination choice。International Journal of Educational Management,16(2),82-90。  new window
35.林信成、洪銘禪(20100300)。應用Google Analytics於數位典藏網站計量分析。教育資料與圖書館學,47(3),343-369。new window  延伸查詢new window
36.Baker, S.、Brown, B.(2007)。Images of excellence: Constructions of institutional prestige and reflections in the university choice process。British Journal of Sociology of Education,28(3),377-391。  new window
會議論文
1.Debicka, O.(2012)。Internet Marketing in Hotels-Dilemmas and Challenges of Web Pages Building。Biennial International Congress. Tourism & Hospitality Industry,Faculty of Tourism and Hospitality Management in Opatija 。Opatija。  new window
學位論文
1.黃振樑(2008)。應用Google Analytics輔助部落格行銷--以電腦圖書為例(碩士論文)。實踐大學。  延伸查詢new window
2.梁鴻栩(2009)。大學圖書館網誌服務評估--以淡江大學圖書館為例(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.Jenkins, N.(1991)。The Business of Image: Visualizing the Corporate Message。London:Kogan Page Limited。  new window
2.Gregory, J.(1999)。Marketing Corporate Image: The Company as Your Number One Product。Lincolnwood, Illinois:NTC Business Books。  new window
3.邱義智、吳大偉(2002)。第一本數位行銷工具書:如何運用數位工具達成行銷目的。臺北:中國生產力。  延伸查詢new window
其他
1.MacGregor, K.(20140621)。The massification of higher education in South Africa,www.universityworldnews.com/article.php?story=2014062015083621。  new window
 
 
 
 
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