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題名:Do Social and Competitive Advergames Affect Brand Attitude in Asia?
書刊名:International Journal of Electronic Commerce Studies
作者:Chiu, Yu-ping
出版日期:2019
卷期:10:1
頁次:頁23-41
主題關鍵詞:MobileAdvergamesAdvertising effectivenessGame attitudeSocial advergames
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
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2.Nelson, Michelle R.(2002)。Recall of Brand Placements in Computer/Video Games。Journal of Advertising Research,42(2),80-92。  new window
3.Lee, Mira、Faber, Ronald J.(2007)。Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention。Journal of Advertising,36(4),75-90。  new window
4.Meyers-Levy, J.、Maheswaran, D.(2004)。Exploring message framing outcomes when systematic, heuristic or both types of processing occur。Journal of Consumer Psychology,14(1/2),159-167。  new window
5.Shin, D. H.、Shin, Y. J.(2011)。Why do people play social network games?。Computers in Human Behavior,27(2),852-861。  new window
6.Winkler, Tina、Buckner, Kathy(2006)。Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement。Journal of Interactive Advertising,7(1),3-32。  new window
7.Wise, K.、Bolls, P. D.、Kim, H.、Venkataraman, A.、Meyer, R.(2008)。Enjoyment of advergames and brand attitudes: The impact of thematic relevance。Journal of Interactive Advertising,9(1),27-36。  new window
8.Nelson, M. R.、Yaros, R. A.、Keum, H.(2006)。Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game。Journal of Advertising,35(4),87-99。  new window
9.Wang, W.-T.、Li, H.-M.(2012)。Factors influencing mobile services adoption: A brand-equity perspective。Internet Research,22(2),142-179。  new window
10.Buil, I.、De Chernatony, L.、Martínez, E.(2013)。Examining the role of advertising and sales promotions in brand equity creation。Journal of Business Research,66(1),115-122。  new window
11.Yang, H. L.、Wang, C. S.(2008)。Product placement of computer games in cyberspace。CyberPsychology and Behavior,11(4),399-404。  new window
12.Wei, Pei S.、Lu, His P.(2014)。Why Do People Play Mobile Social Games? An Examination of Network Externalities and of Uses and Gratifications。Internet Research,24(3),313-331。  new window
13.Lin, C. W.、Hsu, Y. C.、Lin, C. Y.(2017)。User perception, intention, and attitude on mobile advertising。International Journal of Mobile Communications,15(1),104-117。  new window
14.Park, T.、Shenoy, R.、Salvendy, G.(2008)。Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies。Behaviour & Information Technology,27(5),355-373。  new window
15.Okazaki, Shintaro、Yagüe, Maria J.(2012)。Responses to an Advergaming Campaign on a Mobile Social Networking Site: An Initial Research Report。Computers in Human Behavior,28(1),78-86。  new window
16.Shen, Kai S.(2013)。Measuring the Sociocultural Appeal of SNS Games in Taiwan。Internet Research,23(3),372-392。  new window
17.Verhellen, Yann、Dens, Nathalie、De Pelsmacker, Patrick(2013)。Consumer Responses to Brands Placed in YouTube Movies: The Effect of Prominence and Endorser Expertise。Journal of Electronic Commerce Research,14(4),287-303。  new window
18.Van Reijmersdal, E. A.、Rozendaal, E.、Buijzen, M.(2012)。Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames。Journal of Interactive Marketing,26(1),33-42。  new window
19.Ashley, C.、Tuten, T.(2015)。Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement。Psychology & Marketing,32(1),15-27。  new window
20.Acar, A.(2007)。Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment。Journal of Interactive Advertising,8(1),45-56。  new window
21.Lin, H. F.(2014)。The Effect of Product Placement on Persuasion for Mobile Phone Games。International Journal of Advertising,33(1),37-60。  new window
22.Sung, Y.、De Gregorio, F.(2008)。New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games。Journal of Promotion Management,14(1/2),85-101。  new window
23.Peters, Sara、Leshner, Glenn(2013)。Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players? Processing of Brands Embedded in Advergames。Journal of Advertising,42(2/3),113-130。  new window
24.Lin, Kuan-Yu、Lu, Hsi-Peng(2015)。Predicting mobile social network acceptance based on mobile value and social influence。Internet Research,25(1),107-130。  new window
25.Sullivan, Jonathan、Sapir, Eliyahu V.(2012)。Modelling Negative Campaign Advertising: Evidence from Taiwan。Asian Journal of Communication,22(3),289-303。  new window
26.Hsieh, A. Y.、Lo, S. K.、Chiu, Y. P.(2016)。Where to place online advertisements? The commercialization congruence between online advertising and web site context。Journal of Electronic Commerce Research,17(1),36-46。  new window
27.Yu, J. H.、Cude, B.(2009)。Hello, Mrs. Sarah Jones! We recommend this product! Consumers' perceptions about personalized advertising: Comparisons across advertisements delivered via three different types of media。International Journal of Consumer Studies,33(4),503-514。  new window
28.Choi, Y. K.、Yoon, S.、Taylor, C. R.(2015)。How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison。Journal of Consumer Behaviour,14(6),357-365。  new window
29.Rau, P.-L. P.、Liao, Q.、Chen, C.(2013)。Factors influencing mobile advertising avoidance。International Journal of Mobile Communications,11(2),123-139。  new window
30.Vanwesenbeeck, I.、Ponnet, K.、Walrave, M.(2016)。Go with the flow: How children's persuasion knowledge is associated with their state of flow and emotions during advergame play。Journal of Consumer Behaviour,15(1),38-47。  new window
31.Gröne, F.、Friedrich, R.、Hölbling, K.、Peterson, M.(2009)。The march of mobile marketing: New chances for consumer companies, new opportunities for mobile operators。Journal of Advertising Research,49(1),54-61。  new window
32.Atkinson, L.(2013)。Smart shoppers? Using QR codes and 'green' smartphone apps to mobilize sustainable consumption in the retail environment。International Journal of Consumer Studies,37(4),387-393。  new window
33.Chung, S.(2014)。An empirical analysis of usage dynamics in a mobile music app: Evidence from large-scale data。Internet Research,24(4),436-456。  new window
34.Vatanparast, R.、Butt, A. H.(2010)。An empirical study of factors affecting use of mobile advertising。International Journal of Mobile Marketing,5(1),1-10。  new window
35.Fulgoni, G.、Lipsman, A.(2014)。Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement。Journal of Advertising Research,54(1),11-16。  new window
36.Wojdynski, B. W.、Bang, H.(2016)。Distraction effects of contextual advertising on online news processing: An eye-tracking study。Behaviour & Information Technology,35(8),654-664。  new window
37.Boudreau, K.、Consalvo, M.(2014)。Families and social network games。Information, Communication & Society,17(9),1-13。  new window
38.An, S.、Kang, H.(2013)。Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?。International Journal of Advertising,32(4),655-678。  new window
39.Paek, H.-J.、Quilliam, E. Taylor、Kim, S.、Weatherspoon, L. J.、Rifon, N. J.、Lee, M.(2014)。Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise。Internet Research,24(1),63-81。  new window
40.Kuo, A.、Rice, D. H.(2015)。Catch and shoot: The influence of advergame mechanics on preference formation。Psychology & Marketing,32(2),162-172。  new window
41.Lee, Y.-H.、Wohn, D. Y.(2012)。Are there cultural differences in how we play? Examining cultural effects on playing social network games。Computers in Human Behavior,28(4),1307-1314。  new window
42.Vázquez, I. S.、Consalvo, M.(2013)。Cheating in social network games。New Media & Society,17(6)。  new window
43.Campbell, D. E.、Wright, R. T.(2008)。Shut-up I don't care: Understanding the role of relevance and interactivity on customer attitudes toward repetitive online advertising。Journal of Electronic Commerce Research,9(1)。  new window
44.Ham, C. D.、Yoon, G.、Nelson, M. R.(2016)。The interplay of persuasion inference and flow experience in an entertaining food advergame。Journal of Consumer Behaviour,15(3),239-250。  new window
45.Tu, J. C.、Kao, T. F.、Tu, Y. C.、Chen, H. Y.(2012)。Influences of product involvement, environmental message and green advertising appeals on consumers' attitudes towards advertising。Journal of Business Research,5(1/2),1-8。  new window
46.Chiu, Y. P.、Lo, S. K.、Hsieh, A. Y.(2017)。How colour similarity can make banner advertising effective: Insights from Gestalt theory。Behaviour & Information Technology,36(6),606-619。  new window
47.Ing, P.、Azizi, A.(2009)。The Impact of advertising position and games experience on purchase intention in advergaming。Interdisciplinary Journal of Contemporary Research in Business,1(4),40-51。  new window
48.Teng, C. I.、Tseng, F. C.、Chen, Y. S.、Wu, S.(2012)。Online gaming misbehaviours and their adverse impact on other gamers。Online Information Review,36(3),342-358。  new window
49.Muralidharan, S.、Xue, F.(2015)。Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: An exploratory study。Asian Journal of Communication,25(2),213-231。  new window
50.Hernandez, M. D.、Chapa, S.、Minor, M. S.、Maldonado, C.、Barranzuela, F.(2004)。Hispanic attitudes toward advergames: A proposed model of their antecedents。Journal of Interactive Advertising,5(1),74-83。  new window
51.Goh, D. H. L.、Lee, C. S.、Low, G.(2012)。I played games as there was nothing else to do: Understanding motivations for using mobile content sharing games。Online Information Review,36(6),784-806。  new window
52.Chang, Yuhmiin、Thorson, Esther(2004)。Television and Web Advertising Synergies。Journal of Advertising,33(2),75-84。  new window
會議論文
1.Haghirian, P.、Madlberger, M.、Tanuskova, A.(2005)。Increasing advertising value of mobile marketing--An empirical study of antecedents。The 38th Annual Hawaii International Conference On System Sciences。IEEE。  new window
2.Wei, X.、Yang, J.、Adamic, L. A.、de Araújo, R. M.、Rekhi, M.(2010)。Diffusion Dynamics of Games on Online Social Networks。The 3rd conference on Online social networks。  new window
3.Consalvo, M.(2011)。Using your friends: social mechanics in social games。The 6th International Conference on Foundations of Digital Games。ACM。  new window
 
 
 
 
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