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題名:於群眾募資平臺之產品設計、結果預期、品牌態度及購買意圖之研究
書刊名:多國籍企業管理評論
作者:許嘉霖楊台寧鄭婕盈張景嵐
作者(外文):Hsu, Chia-linYang, Tai-ningCheng, Chieh-yingChang, Ching-lan
出版日期:2019
卷期:13:2
頁次:頁175-208
主題關鍵詞:群眾募資產品設計結果預期品牌態度購買意圖CrowdfundingProduct designOutcome expectationsBrand attitudePurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
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29.Candi, M.(2010)。Benefits of aesthetic design as an element of new service development。Journal of Product Innovation Management,27(7),1047-1064。  new window
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32.Gemser, G.、Leenders, M. A. A. M.(2001)。How grating industrial design in the product development process impacts on company performance。Journal of Product Innovation Management,18(1),28-38。  new window
33.Homburg, C.、Schwemmle, M.、Kuehnl, C.(2015)。New product design: Concept, measurement, and consequences。Journal of Marketing,79(3),41-56。  new window
34.Hsu, C. L.、Chen, Y. C.、Yang, T. N.、Lin, W. K.、Liu, Y. H.(2018)。Does product design matter? Exploring its influences in consumers' psychological responses and brand loyalty。Information Technology & People,31(3),886-907。  new window
35.Jeswani, H. K.、Azapagic, A.(2020)。Environmental impacts of healthcare and pharmaceutical products: Influence of product design and consumer behavior。Journal of Cleaner Production,253。  new window
36.Kleemann, F.、Voß, G.、Rieder, K.(2008)。Un(der)paid innovators: The commercial utilization of consumer work through crowdsourcing, science。Technology & Innovation Studies,4(1),5-26。  new window
37.Liang, T. P.、Wu, S. P. J.、Huang, C. C.(2019)。Why funders invest in crowdfunding projects: Role of trust from the dual-process perspective。Information & Management,56(1),70-84。  new window
38.Palomba, A.(2020)。Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption。Journal of Retailing and Consumer Services,55。  new window
39.Reber, R.、Schwarz, N.、Winkielman. P.(2004)。Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?。Personality and Social Psychology Review,8(4),364-382。  new window
40.Spears, N.、Yazdanparast, A.(2014)。Revealing obstacles to the consumer imagination。Journal of Consumer Psychology,24(3),363-372。  new window
41.Ballantyne, R.、Warren, A.、Nobbs, K.(2006)。The evolution of brand choice。Journal of Brand Management,13(4/5),339-352。  new window
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43.Chaudhuri, Arjun(1999)。Does Brand Loyalty Mediate Brand Equity Outcomes?。Journal of Marketing Theory and Practice,7(2),136-146。  new window
44.Chiu, Hung-Chang、Hsieh, Yi-Ching、Kuo, Yi-Chu(2012)。How to Align your Brand Stories with Your Products。Journal of Retailing,88(2),262-275。  new window
45.Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management,22(1),63-81。  new window
46.Gursoy, D.、Spangenberg, E. R.、Rutherford, D. G.(2006)。The hedonic and utilitarian dimensions of attendees'€™ attitudes toward festivals。Journal of Hospitality & Tourism Research,30(3),279-294。  new window
47.Holt, Douglas B.(1997)。Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption in postmodernity?。Journal of Consumer Research,23(4),326-350。  new window
48.Kimery, Kathryn M.、McCord, Mary(2002)。Third-party assurances: Mapping the road to trust in e-retailing。Journal of Information Technology Theory and Application,4(2),63-82。  new window
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50.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。  new window
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54.Park, Cheol W.(2004)。Efficient or enjoyable? Consumer values of eating -out and fast food restaurant consumption in Korea。International Journal of Hospitality Management,23(1),87-94。  new window
55.Percy, Larry、Rossiter, John R.(1992)。A model of brand awareness and brand attitude advertising strategies。Psychology and Marketing,9(4),263-274。  new window
56.Sengupta, J.、Fitzsimons, G. J.(2000)。The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?。Journal of Marketing Research,37(3),318-330。  new window
57.Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research,24(4),434-446。  new window
58.Yamamoto, M.、Lambert, D. R.(1994)。The impact of product aesthetics on the evaluation of industrial products。Journal of Product Innovation Management,11(4),309-324。  new window
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會議論文
1.Posegga, O.、Zylka, M. P.、Fischbach, K.(2015)。Collective dynamics of crowdfunding networks。Forty-Eight Hawaii International Conference on System Sciences。IEEE Computer Society Press。  new window
研究報告
1.Mollick, E. R.、Kuppuswamy, V.(2014)。After the campaign: Outcomes of crowdfunding。  new window
學位論文
1.Harms, M.(2007)。What drives motivation to participate financially in a crowdfunding community?(碩士論文)。Vrije Universiteit。  new window
圖書
1.Schmitt, Bernd、Simonson, Alex、郭建中(1999)。大市場美學。新雨出版社。  延伸查詢new window
2.Postrel, Virginia、閻蕙群、陳俐雯(2004)。風格、美感、經濟學。商周出版社。  延伸查詢new window
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9.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
10.Katz, Daniel、Kahn, Robert L.(1978)。The Social Psychology of Organizations。Wiley:Oxford University Press。  new window
11.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
12.Kotler, P.、Keller, K. L.(2008)。Marketing Management。Prentice Hall。  new window
其他
1.Crowdwatch群眾觀點(2016)。臺灣群眾集資2016回顧測驗,https://www.2016-annual-report.crowdwatch.tw。  延伸查詢new window
圖書論文
1.Kuppuswamy, V.、Bayus, B. L.(2018)。Crowdfunding creative ideas: The dynamics of project backers。The economics of crowdfunding。Palgrave Macmillan。  new window
2.Schwienbacher, Armin、Larralde, Benjamin(2010)。Crowdfunding of Small Entrepreneurial Ventures。Handbook of Entrepreneurial Finance。Oxford University Press。  new window
 
 
 
 
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