臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：社群媒體中訊息設計與社群結構對消費者行為之影響：以資料探勘方法分析LINE@為例
書刊名：電子商務學報
作者：朱彩馨 引用關係／李彥賢 引用關係／陳展宏
作者(外文)：Chu, Tsai-hsin／Lee, Yen-hsien／Chen, Chan-hung
出版日期：2020
卷期：22:2
頁次：頁129-157
主題關鍵詞：訊息設計；資料探勘；網站流量；會員封鎖；購買行為；Message design；Data mining；Webpage clicks；Member blocking；Purchases
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:2
  • 點閱點閱:9
期刊論文
1.Edward, S. M.、Li, H.、Lee, J. H.(2002)。Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads。Journal of Advertising，31(3)，83-95。  new window
2.Ruebeck, Christopher、Stafford, Sarah、Tynan, Nicola、Alpert, William、Ball, Gwendolyn、Butkevich, Bridget(2003)。Network externalities and standardization: A classroom demonstration。Southern Economic Journal，69(4)，1000-1008。  new window
3.Shavitt, S.、Lowrey, P.、Haefner, J.(1998)。Public attitudes toward advertising: More favorable than you might think。Journal of Advertising Research，38(4)，7-22。  new window
4.林頌堅(20080600)。以網站流量資料探討使用者的網路使用行為。圖書資訊學研究，2(2)，39-60。new window  延伸查詢new window
5.Kelleher, T.(2009)。Conversational voice, communicated commitment, and public relations outcomes in interactive online communication。Journal of Communication，59(1)，172-188。  new window
6.Fournier, S.、Lee, L.(2009)。Getting brand communities right。Harvard Business Review，87(4)，105-111。  new window
7.Ducoffe, R. H.(1995)。How consumers assess the value of advertising。Journal of Current Issues and Research in Advertising，17(1)，1-18。  new window
8.Park, H.、Cameron, G. T.(2014)。Keeping It Real: Exploring the Roles of Conversational Human Voice and Source Credibility in Crisis Communication via Blogs。Journalism and Mass Communication Quarterly，91(3)，487-507。  new window
9.Logan, K.、Bright, L. F.、Gangadharbatla, H.(2012)。Facebook versus television: Advertising value perceptions among females。Journal of Research in Interactive Marketing，6(3)，164-179。  new window
10.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons，53(1)，59-68。  new window
11.Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research，51(1)，258-275。  new window
12.Ducoffe, R. H.(1996)。Advertising Value and Advertising on the Web-Blog@ Management。Journal of Advertising Research，36(5)，21-32。  new window
13.Kim, Y.、Kang, M.、Choi, S. M.、Sung, Y.(2016)。To click or not to click? investigating antecedents of advertisement clicking on Facebook。Social Behavior & Personality: An International Journal，44(4)，657-667。  new window
14.Rau, P. L. P.、Zhang, T.、Shang, X.、Zhou, J.(2011)。Content relevance and delivery time of sms advertising。International Journal of Mobile Communications，9(1)，19-38。  new window
15.Voorveld, Hilde A. M.、van Noort, Guda、Muntinga, Daniël G.、Bronner, Fred(2018)。Engagement with social media and social media advertising: The differentiating role of platform type。Journal of Advertising，47(1)，38-54。  new window
16.Zhao, J. J.、Truell, A. D.、Alexander, M. W.、Sharma, S.、Smith, S. M.(2013)。Strategic use of social media on companies' e-commerce sites。The Journal of Research in Business Education，55(2)。  new window
17.Barcelos, R. H.、Dantas, D. C.、Sénécal, S.(2018)。Watch your tone: How a brand's tone of voice on social media influences consumer responses。Journal of Interactive Marketing，41，60-80。  new window
18.Daft, Richard L.、Lengel, Robert H.(1984)。Information Richness: A New Approach to Managerial Behavior and Organizational Design。Research in Organizational Behavior，6(1)，191-233。  new window
19.Metcalfe, B.(1995)。Metcalfe's law: A network becomes more valuable as it reaches more users。Infoworld，17(40)，53-54。  new window
會議論文
1.王小惠、高珮雯(2010)。多媒體影音廣告吸「睛」？行動廣告呈現方式之效果研究。第六屆國際電腦音樂與音訊技術暨新媒體研討會。元智大學資訊學院資訊傳播學系。122-127。  延伸查詢new window
2.Burton, J. L.、Jensen, K.、Gollins, J.、Walls, D.(2016)。The benefits and drivers of watching, liking and sharing advertisements on social media。AMA Winter Educators' Conference。Las Vegas。  new window
學位論文
1.谷雅慧(1996)。資訊呈現方式對網路行銷廣告效果之研究--以實驗法探討WWW網路購物情境(碩士論文)。國立中央大學。  延伸查詢new window
2.高正翰(2018)。零售業粉絲專頁分析(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Juran, J. M.(2004)。Architect of Quality: The Autobiography of Dr. Joseph M. Juran。New York：McGraw Hill Book。  new window
2.Shapiro, Carl、Varian, H. R.(1998)。Information rules: A strategic guide to the network economy。Boston, MA：Harvard Business Press。  new window
3.Gould, M.(2013)。The social media gospel: Sharing the good news in new ways。Collegeville：Liturgical Press。  new window
4.Paivio, A.(2013)。Imagery and verbal processes。New York：Psychology Press。  new window
5.Rogers, E. M.(1995)。Diffusion of Innovation。New York：The Free Press。  new window
其他
1.Duggan, M.，Smith, A.(2013)。Social Media Update 2013: 42% of online adults use multiple social networking sites, but Facebook remains the platform of choice，http;//www.pewinter-net.org/2013/12/30/social-media-update-2013/。  new window
2.資策會(2017)。服務系統體系驅動新興事業研發計畫，https://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno1934&fm_sqno14。  延伸查詢new window
3.Gillette, F.(2010)。Twitter, Twitter, little stars，https://www.bloomberg.com/news/articles/2010-07-15/twitter-twitter-little-stars。  new window
4.Lund, Kevin，Sutton, E.(2014)。Why your brand should speak human，http://contentmarketinginstitute.com/2014/11/why-brand-speakhuman。  new window
5.(2019)。比較FB、IG、Line 的市場區隔，建立你的社群行銷策略，https://ctmaxs.com/網路行銷/比較市場區隔建立社群行銷策略/。  延伸查詢new window
6.(2018)。「LINECONVERGE2018」宣布LINE@官方帳號2019年第二季在台改版上線，https://3c.yipee.cc/135905/。  延伸查詢new window
7.財團法人台灣網路資訊中心，創市際市場研究顧問(2019)。2019台灣網路報告，https://report.twnic.tw/2019/assets/download/TWNIC_TaiwanInternetReport_2019_CH.pdf。  延伸查詢new window
8.Aynsley, M.(2018)。The best time to post on instagram, facebook, twitter, and linkedin，https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/#facebook。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：939（臺灣：930，外國：9） ／ 本年度總使用人次：2017497 ／ 訪客人次（自102年09月）：67812010
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上