| 期刊論文1. | Taylor, Shirley、Todd, Peter A.(1995)。Assessing IT usage: The Role of Prior Experience。MIS Quarterly,19(4),561-570。 | 2. | Abbas, S. K.、Hassan, H. A.、Asif, J.、Ahmed, B.、Haider, S. S.、Hassan, F.(2018)。Integration of TTF, UTAUT, and ITM for mobile Banking Adoption。International Journal of Advanced Engineering, Management and Science,4(5),89-101。 | 3. | Gupta, A.、Dogra, N.、George, B.(2018)。What determines tourist adoption of smartphone apps? An analysis based on the UTAUT-2 framework。Journal of Hospitality and Tourism Technology,9(1),50-64。 | 4. | Rahi, Samar、Ghani, Mazuri Abd、Alnaser, Feras MI、Ngah, Abdul Hafaz(2018)。Investigating the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context。Management Science Letters,8(3),173-186。 | 5. | Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly,27(3),425-478。 | 6. | Thompson, Ronald L.、Higgins, Christopher A.、Howell, Jane M.(1991)。Personal Computing: Toward a Conceptual Model of Utilization。MIS Quarterly,15(1),125-143。 | 7. | Rahi, S.、Mansour, M. M. O.、Alghizzawi, M.、Alnaser, F. M.(2019)。Integration of UTAUT model in internet banking adoption context。Journal of Research in Interactive Marketing,13(3),411-435。 | 8. | 張秀樺、黃筱涵(20171200)。品牌APP與事件行銷對品牌態度與購買意願之影響。行銷評論,14(4),367-389。 延伸查詢 | 9. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。 | 10. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 學位論文1. | 曹金成(2008)。物業管理系統使用行為之研究--UTAUT模型之應用(碩士論文)。國立臺北大學。 延伸查詢 | 2. | Davis, F. D.(1985)。A technology acceptance model for empirically testing new end-user information systems: theory and results(博士論文)。Massachusetts Institute of Technology。 | 3. | 吳宛欣(2015)。運用UTAUT及TTF探討台灣店家對Beacon技術之廣告推播服務的接受度(碩士論文)。國立臺北科技大學。 延伸查詢 | 4. | 蔡儀銘(2011)。以UTAUT模式對多媒體智慧話機的探討(碩士論文)。國立高雄應用科技大學。 延伸查詢 | 5. | 張宗榮(2012)。以整合性科技接受模式及沉浸理論探討App之使用行為模式--以行動社群App為例(碩士論文)。國立臺中教育大學。 延伸查詢 | 圖書1. | Rogers, E. M.(2010)。Diffusion of innovations。Simon and Schuster。 | 2. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 3. | Bandura, Albert(1986)。Social foundations of thought and action: A social cognitive theory。Prentice-Hall。 | 其他1. | 葉卉軒(20200207)。預付型消費創雙贏商機超商咖啡寄杯模式演化超市分批取貨,https://money.udn.com/money/story/5648/4328164。 延伸查詢 | 2. | 劉馥瑜(20190110)。會員經濟助攻全家年營收首破700億大關,https://www.chinatimes.com/newspapers/20190110000262-260202?chdtv。 延伸查詢 | 3. | 劉馥瑜(20190731)。會員經濟發威全家會員突破千萬貢獻營收逾35%,https://www.chinatimes.com/newspapers/20190731000217-260202?chdtv。 延伸查詢 | 圖書論文1. | Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。 | |