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題名:A、B型人格特質與網路口碑之影響
書刊名:行銷科學學報
作者:周建亨李家慧
作者(外文):Chou, Chein-hengLee, Chia-hui
出版日期:2021
卷期:17:1
頁次:頁45-66
主題關鍵詞:A、B型人格特質口碑傳播A and B personality traitsWord-of-mouth
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:38
  • 點閱點閱:8
期刊論文
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45.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
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會議論文
1.王秀美、李長燦(2011)。五大人格特質量表中文版之信效度研究。2011社會服務與休閒產業研討會,美和科技大學主辦 。  延伸查詢new window
學位論文
1.方怡珣(2008)。兒童讀物消費動機與決策型態之研究--以高雄市學童家長為例(碩士論文)。國立屏東教育大學。  延伸查詢new window
2.楊淳雅(2011)。應用於區域觀光產業之色彩意象化目的地推薦研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
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圖書論文
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