| 期刊論文1. | Hunt, S. D.(1970)。Post-transaction Communications and Dissonance Reduction。Journal of Marketing,34(3),46-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Menasco, M. B.、Hawkins, D. I.(1978)。A Field Test of the Relationship between Cognitive Dissonance and State Anxiety。Journal of Marketing Research,15(4),650-655。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Oshikawa, S.(1969)。Can Cognitive Dissonance Theory Explain Consumer Behavior?。Journal of Marketing,33(4),44-49。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Korgaonkar, Pradeep K.、Moschis, George P.(1982)。An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance。Journal of Advertising,11(3),32-44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Mittelstaedt, R.(1969)。A Dissonance Approach to Repeat Purchasing Behavior。Journal of Marketing Research,6(4),444-446。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Spangenberg, E. R.、Crowley, A. E.、Henderson, P. W.(1996)。Improving the store environment: Do olfactory cues affect evaluations and behaviors?。Journal of Marketing,60(2),67-80。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | O'Neill, Martin A.、Palmer, Adrian(2004)。Cognitive dissonance and the stability of service quality perceptions。The Journal of Services Marketing,18(6),433-449。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Lascu, D.-N.、Zinkhan, G. B.(1999)。Consumer conformity: Review and applications for marketing theory and practice。Journal of Marketing Theory and Practice,7(3),1-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Dubé, L.、Chebat, J. C.、Morin, S.(1995)。The Effects of Background Music on Consumers' Desire to Affiliate in Buyer-Seller Interactions。Psychology and Marketing,12(4),305-319。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Banerjee, Abhijit V.(1992)。A simple model of herd behavior。The Quarterly Journal of Economics,107(3),797-817。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Belk, R. W.(1975)。Situation variable and consumer behavior。Journal of Consumer Research,12,157-164。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Wakefield, Kirk L.、Blodgett, Jeffrey G.(1994)。The Importance of Servicescapes in Leisure Service Settings。Journal of Services Marketing,8(3),66-76。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Belk, Russell W.(1974)。An Exploratory Assessment of Situational Effects in Buyer Behavior。Journal of Marketing Research,11(2),156-163。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Bikhchandani, S.、Hirshleifer, D.、Welch, I.(1998)。Learning from the behavior of others: Conformity,fads and Informational cascades。Journal of Economic Perspectives,12(3),151-170。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | 王姿惠、刁儷雅、林豐瑞(20121200)。產品屬性、品牌形象、消費情境影響滿意度之研究--以具認驗證標章之生鮮農產品為例。農業推廣文彙,57,39-58。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 楊翔凱(2003)。日本觀光客購買台灣旅遊產品前資訊搜尋行為及影響因素之研究(碩士論文)。世新大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 周家瑜(2003)。網站體驗對使用者信任、情感與行為意圖影響之研究(碩士論文)。國立高雄第一科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 林靜宜(2013)。產品知覺、從眾行為與購買意願間關係之研究--以北部大學生購買智慧型手機為例(碩士論文)。大葉大學。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 楊麗寬(2015)。伴手禮購買動機、購買情境、感官體驗與炫耀性消費之關係--以新竹市為例(碩士論文)。大葉大學。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 黃玉潔(2011)。美食資訊搜尋、購後認知失調、與購後反應之研究(碩士論文)。國立高雄餐旅大學。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 陳麗吉(2000)。消費者資訊搜尋行為暨影響因素之研究(碩士論文)。國立臺灣大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Keynes, J. M.(1936)。The General Theory of Interest, Employment and Money。London:Macmillan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Wickens, C. D.(1984)。Engineering Psychology and Human Performance。Colombus, Ohio:Charles E. Merrill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 廖淑伶(2009)。消費者行為--理論與應用。台北:前程文化。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Festinger, L.(1957)。A theory of cognitive dissonance。Stanford University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1994)。Consumer behavior。Dryden Press, Harcourt Brace College Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | 翁書婷(20160825)。Google: 69%的台灣消費者傾向在購物前先上網研究,https://www.bnext.com.tw/article/40682/BN-2016-08-23-093950-40。 延伸查詢![new window](/gs32/images/newin.png) | 圖書論文1. | Asch, S. E.(1951)。Effects of group pressure on the modification and distortion of judgments。Groups, Leadership and Men。Pittsburgh, PA:Carnegie Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Baker, J.(1986)。The Role of the Environment in Marketing Services: The Consumer Perspective。The Services Challenge: Integrating for Competitive Advantage。American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |