:::

詳目顯示

回上一頁
題名:探討中小型旅館與線上旅行社(OTAs)之合作關係:以中介模型分析品牌外溢與反饋效應影響
書刊名:觀光休閒學報
作者:申元洪
作者(外文):Shen, Yuan-hong
出版日期:2021
卷期:27:1
頁次:頁33-65
主題關鍵詞:中小型旅館線上旅行社品牌外溢效應品牌反饋效應中介模型Small and medium enterprise hotelsOnline travel agenciesBrand spillover effectReciprocal spillover effectMediation model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:1
期刊論文
1.Lafferty, Barbara A.、Goldsmith, Ronald E.、Hult, G. Tomas M.(2004)。The impact of the alliance on the partners: A look at cause-brand alliances。Psychology and Marketing,21(7),509-531。  new window
2.Bai, Billy、Law, Rob、Wen, Ivan(2008)。The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors。International Journal of Hospitality Management,27(3),391-402。  new window
3.Iacobucci, D.、Saldanha, N.、Deng, X.(2007)。A meditation on mediation: Evidence that structural equations models perform better than regressions。Journal of Consumer Psychology,17(2),139-153。  new window
4.Balachander, Subramanian、Ghose, Sanjoy(2003)。Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions。Journal of Marketings,67(1),4-13。  new window
5.Kim, M. J.、Chung, N.、Lee, C. K.(2011)。The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea。Tourism Management,32(2),256-265。  new window
6.Zboja, J. J.、Voorhees, C. M.(2006)。The impact of brand trust and satisfaction on retailer repurchase intentions。Journal of Services Marketing,20(6),381-390。  new window
7.蕭至惠、洪筱婷、蔡進發(20080400)。旅遊網站品牌知名度與價格標示對線上套裝旅遊購買意願之影響。觀光休閒學報,14(1),83-107。new window  延伸查詢new window
8.Delgado-Ballester, E.、Hernández-Espallardo, M.(2008)。Building online brands through brand alliances in Internet。European Journal of Marketing,42(9/10),954-976。  new window
9.Larsen, T. J.、Sørebø, A. M.、Sørebø, Ø.(2009)。The role of task-technology fit as users' motivation to continue information system use。Computers in Human Behavior,25(3),778-784。  new window
10.Liao, Chechen、Chen, Jain-Liang、Yen, David C.(2007)。Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model。Computers in Human Behavior,23(6),2804-2822。  new window
11.Lee, H. A.、Denizci Guillet, B.、Law, R.(2013)。An examination of the relationship between online travel agents and hotels: A case study of Choice Hotels International and Expedia.com。Cornell Hospitality Quarterly,54(1),95-107。  new window
12.Rindova, V. P.、Williamson, I. O.、Petkova, A. P.、Sever, J. M.(2005)。Being good or being known: an empirical examination of the dimensions, antecedents, and consequences of organizational reputation。Academy of Management Journal,48(6),1033-1049。  new window
13.Bilgihan, A.、Nusair, K.、Okumus, F.、Cobanoglu, C.(2015)。Applying flow theory to booking experiences: an integrated model in an online service context。Information & Management,52(6),668-678。  new window
14.Henseler, J.、Hubona, G.、Ray, P. A.(2016)。Using PLS path modeling in new technology research: Updated guidelines。Industrial Management & Data Systems,116(1),2-20。  new window
15.Lee, S. A.、Jeong, M.(2014)。Enhancing online brand experiences: An application of congruity theory。International Journal of Hospitality Management,40,49-58。  new window
16.Altunel, M. Cevdet、Erkut, B.(2015)。Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention。Journal of Destination Marketing & Management,4(4),213-221。  new window
17.Weisberg, Jacob、Te'eni, Dov、Arman, Limor(2011)。Past Purchase and Intention to Purchase in Ecommerce: The Mediation of Social Presence and Trust。Internet Research,21(1),82-96。  new window
18.Mohseni, S.、Jayashree, S.、Rezaei, S.、Kasim, A.、Okumus, F.(2016)。Attracting tourists to travel companies' websites: The structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention。Current Issues in Tourism,21(6),616-645。  new window
19.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
20.Moorman, Christine、Deshpandé, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Research Relationships。Journal of Marketing,57(1),81-101。  new window
21.Hair, Joseph F. Jr.、Risher, Jeffrey J.、Sarstedt, Marko、Ringle, Christian M.(2019)。When to use and how to report the results of PLS-SEM。European Business Review,31(1),2-24。  new window
22.Nitzl, Christian、Roldán, José L.、Cepeda, Gabriel(2016)。Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models。Industrial Management & Data Systems,116(9),1849-1864。  new window
23.Eastlick, M. A.、Lotz, S. L.、Warrington, P.(2006)。Understanding online B-to-C relationships: an integrated model of privacy concerns, trust, and commitment。Journal of Business Research,59(8),877-886。  new window
24.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
25.Zhao, Xinshu、Lynch, John G. Jr.、Chen, Qimei(2010)。Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis。Journal of Consumer Research,37(2),197-206。  new window
26.Hulland, John S.(1999)。Use of partial least squares (PLS) in strategic management research: A review of four recent studies。Strategic Management Journal,20(2),195-204。  new window
27.Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A Reexamination of the Determinants of Consumer Satisfaction。Journal of Marketing,60(3),15-32。  new window
28.周子敬、林楷(20150400)。A Model of Taiwanese College Student Tourists' Intention to Use Mobile Technology。觀光休閒學報,21(1),79-102。new window  new window
29.Bastakis, C.、Buhalis, D.、Butler, R.(2004)。The perception of small and medium sized tourism accommodation providers on the impacts of the tour operators' power in Eastern Mediterranean。Tourism Management,25(2),151-170。  new window
30.何佩珊(20190829)。挑戰Airbnb、Booking 等國際旅宿平台,交通部推本土訂房網能行嗎?。今周刊。  延伸查詢new window
31.Ali, F.、Rasoolimanesh, S. M.、Sarstedt, M.、Ringle, Christian M.、Ryu, K.(2018)。An assessment of the use of partial least squares structural equation modeling (PLSSEM) in hospitality research。International Journal of Contemporary Hospitality Management,30(1),514-538。  new window
32.Anderson, C. K.(2011)。Search, OTAs, and online booking: An expanded analysis of the billboard effect。Cornell Hospitality Report,11(8),4-10。  new window
33.Berezan, O.、Raab, C.、Yoo, M.、Love, C.(2013)。Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return。International Journal of Hospitality Management,34,227-233。  new window
34.Chiang, C. F.、Huang, C. W.(20210509)。Online reviews on online travel agency: Understanding tourists' perceived attributes of Taipei's economy hotels。Journal of Quality Assurance in Hospitality & Tourism, Advance online publication,2021(May),1-15。  new window
35.Cases, A. S.、Fournier, C.、Dubois, P. L.、Tanner, J. F.(2010)。Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes。Journal of Business Research,63(9/10),993-999。  new window
36.Cetin, G.、Aydogan Cifci, M.、Istanbullu Dincer, F.、Fuchs, M.(2016)。Coping with reintermediation: the case of SMHEs。Information Technology & Tourism,16(4),375-392。  new window
37.Chiang, C. F.、Chen, W. Y.、Hsu, C. Y.(2019)。Classifying technological innovation attributes for hotels: an application of the Kano model。Journal of Travel & Tourism Marketing,36(7),796-807。  new window
38.Ha, H. Y.(2016)。The evolution of brand personality: an application of online travel agencies。Journal of Services Marketing,30(5),529-540。  new window
39.Han, H.、Kiatkawsin, K.、Kim, W.(2019)。Traveler loyalty and its antecedents in the hotel industry。International Journal of Contemporary Hospitality Management,31(1),474-495。  new window
40.Iversen, N. M.、Hem, L. E.(2011)。Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway。International Marketing Review,28(4),365-411。  new window
41.Kim, M. J.、Chung, N.、Lee, C. K.、Kim, J. M.(2012)。Do loyalty groups differ in the role of trust in online tourism shopping? A process perspective。Journal of Travel & Tourism Marketing,29(4),352-368。  new window
42.Martin-Fuentes, E.、Mellinas, J. P.(2018)。Hotels that most rely on Booking.com: online travel agencies (OTAs) and hotel distribution channels。Tourism Review,73(4),465-479。  new window
43.Lin, Y. C.(2013)。Evaluation of co-branded hotels in the Taiwanese market: The role of brand familiarity and brand fit。International Journal of Contemporary Hospitality Management,25(3),346-364。  new window
44.Mahasuweerachai, P.、Qu, H.(2014)。The effect of multiple hotel brand extensions。Tourism and Hospitality Research,15(1),27-38。  new window
45.Sabiote Ortiz, C. M.、Frías-Jamilena, D. M.、Castañeda García, J. A.(2017)。Overall perceived value of a tourism service: Analysing the spillover effect between electronic channel and consumption of the hotel service。Tourism and Hospitality Research,17(2),217-227。  new window
46.Raguseo, E.、Neirotti, P.、Paolucci, E.(2017)。How small hotels can drive value their way in infomediation. The case of 'Italian hotels vs. OTAs and TripAdvisor'。Information & Management,54(6),745-756。  new window
47.Pina, J. M.、Riley, F. D. O.、Lomax, W.(2013)。Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach。Journal of Business Research,66(9),1411-1419。  new window
48.de Oliveira Santos, G. E.、de Moura Engracia Giraldi, J.(2017)。Reciprocal effect of tourist destinations on the strength of national tourism brands。Tourism Management,61,443-450。  new window
49.Schnittka, O.、Johnen, M.、Völckner, F.、Sattler, H.、Victoria Villeda, I.、Urban, K.(2017)。The impact of different fit dimensions on spillover effects in brand alliances。Journal of Business Economics,87(7),899-925。  new window
50.Tasci, A. D. A.、Denizci Guillet, B.(2011)。It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products。International Journal of Hospitality Management,30(4),774-782。  new window
51.Teng, Y. M.、Wu, K. S.、Chou, C. Y.(2020)。Price or convenience: What is more important for online and offline bookings? A study of a five-star resort hotel in Taiwan。Sustainability,12(10)。  new window
52.Tran, L. T. T.、Pham, L. M. T.、Le, L. T.(2019)。E-satisfaction and continuance intention: The moderator role of online ratings。International Journal of Hospitality Management,77,311-322。  new window
53.Tseng, T. H.、Chang, S. H.、Wang, Y. M.、Wang, Y. S.、Lin, S. J.(2021)。An empirical investigation of the longitudinal effect of online consumer reviews on hotel accommodation performance。Sustainability,13(1)。  new window
54.Ye, S.、Wu, L.、Paek, S.(2019)。Examining the step-up brand extensions of budget hotels: The reciprocal spillover effects。Cornell Hospitality Quarterly,61(2),154-169。  new window
55.Zhang, L.、Guillet, B. D.、Kucukusta, D.(2015)。Online travel agents-hotels' foe or friend? A case study of mainland China。Journal of China Tourism Research,11(4),349-370。  new window
56.Yuan, R.、Liu, M. J.、Luo, J.、Yen, D. A.(2016)。Reciprocal transfer of brand identity and image associations arising from higher education brand extensions。Journal of Business Research,69(8),3069-3076。  new window
57.Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice,19(2),139-152。  new window
58.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。  new window
59.Lin, Hsin-Hui、Wang, Yi-Shun(2006)。An examination of the determinants of customer loyalty in mobile commerce contexts。Information & Management,43(3),271-282。  new window
60.Ribbink, Dina、van Riel, Allard C. R.、Liljander, Veronica、Streukens, Sandra(2004)。Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet。Managing Service Quality: An International Journal,14(6),446-456。  new window
61.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
62.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
63.Henseler, Jörg、Ringle, Chirstian M.、Sarstedt, Marko(2015)。A new criterion for assessing discriminant validity in variance-based structural equation modeling。Journal of the Academy of Marketing Science,43(1),115-135。  new window
64.Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。  new window
65.Gefen, David、Straub, Detmar W.、Boudreau, Marie-Claude(2000)。Structural Equation Modeling and Regression: Guidelines for Research Practice。Communications of the Association for Information Systems,4,(7)1-(7)77。  new window
66.Desai, Kalpesh Kaushik、Keller, Kevin Lane(2002)。The Effects of Ingredient Branding Strategies on Host Brand Extendibility。Journal of Marketing,66(1),73-93。  new window
67.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
68.Han, H.、Hyun, S. S.(2017)。Impact of hotel-restaurant image and quality of physical environment, service, and food on satisfaction and intention。International Journal of Hospitality Management,63,82-92。  new window
69.Keh, Hean T.、Xie, Yi(2009)。Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment。Industrial Marketing Management,38(7),732-742。  new window
70.Bhattacherjee, Anol(2001)。Understanding Information Systems Continuance: An Expectation-Confirmation Model。MIS Quarterly,25(3),351-370。  new window
71.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
72.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
73.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
74.Hu, Li-tze、Bentler, Peter M.(1998)。Fit indices in covariance structure modeling: Sensitivity to underparamenterized model misspecification。Psychological Methods,3(4),424-453。  new window
圖書
1.Keller, Kevin Lane(2013)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Pearson Education, Limited。  new window
2.蕭文龍(2020)。統計分析入門與應用:SPSS 中文版+ PLS-SEM (SmartPLS)。碁峯資訊。  延伸查詢new window
3.Euromonitor International(2015)。Travel industry and online travel global overview。Euromonitor International。  new window
4.Hair, Joseph F. Jr.、Hult, G. Tomas M.、Ringle, Christian M.、Sarstedt, Marko(2016)。A primer on partial least squares structural equation modeling (PLS-SEM)。Sage Publications。  new window
5.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
6.Hair, J. F. Jr.、Black, W. C.、Babin, B. J.、Anderson, R. E.(2014)。Multivariate Data Analysis。London, England:Pearson Education Limited, Essex。  new window
其他
1.蕭玗欣(20191104)。本土OTA 訂房平台控國外平台「旅宿版Uber」 交部︰未註冊無法管。  延伸查詢new window
2.American Marketing Association(2017)。Definitions of marketing,https://www.ama.org/the-definition-of-marketing-what-is-marketing/。  new window
3.Edleson, H.(20160905)。With occupancy high, hotels seek to avoid online booking services,https://www.nytimes.com/2016/09/06/business/with-occupancy-high-hotels-seek-toavoid-online-booking-services.html。  new window
4.European Commission(2003)。Micro-, small- and medium-sized enterprises: definition and scope,https://eurlex.europa.eu/legal-content/EN/TXT/?uri=LEGISSUM%3An26026。  new window
5.European Commission(2016)。Report on ECN monitoring exercise in the online hotel booking sector,https://ec.europa.eu/competition/ecn/hotel_monitoring_report_en.pdf。  new window
6.Kirkham, C.(20170528)。For hotels, there's no room left for online travel agencies: Major chains launch marketing campaigns to woo customers away from Expedia, Priceline,https://www.wsj.com/articles/for-hotelstheres-no-room-left-for-online-travel-agencies-1495974698。  new window
7.Langford, G.,Weissenberg, A.(2018)。2018 Travel and Hospitality Industry Outlook,https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumerbusiness/us-cb-2018-travel-hospitality-industry-outlook.pdf。  new window
8.Schaal, D.(2015)。American Hotel & Lodging Association opposes Expedia-Orbitz merger,https://skift.com/2015/08/06/american-hotel-lodging-association-opposes-expediaorbitz-merger/。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE