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2. | Simonin, Bernard L.(1999)。Ambiguity and the process of knowledge transfer in strategic alliances。Strategic Management Journal,20(7),595-623。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Leonard-Barton, D.(1992)。Core capabilities & core rigidities: a paradox in managing new product development。Strategic Management Journal,13,111-125。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Argyris, Chris(1977)。Double Loop Learning in Organizations。Harvard Business Review,55(5),115-125。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing,58(4),37-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Baker, W. E.、Sinkula, J. M.(1999)。The Synergistic Effect of Market Orientation & Learning Orientation on Organizational Performance。Journal of the Academy of Marketing Science,27(4),411-427。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | DeFillippi, R.(1990)。Causal Ambiguity, Barriers to Imitation, & Sustainable Competitive Advantage。Academy of Management Review,15,88-102。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Deshpande, Rohit、Webster, Frederick E. Jr.(1989)。Organizational Culture & Marketing: Defining the Research Agenda。Journal of Marketing,53(1),3-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Garud, R.、Kumaraswamy, A.(1995)。Technological & Organizational Designs for Realizing Economics of Substitution。Strategic Management Journal,16,93-110。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Hunt, S. D.、Morgan, R. M.(1995)。The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, & Evolutionary Dimension。Journal of Marketing,60,107-114。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Jaworski, B. J.、Kohli, A. K.(1993)。Market Orientation: Antecedents & Consequences。Journal of Marketing,57,53-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Kogut, B.、Kulatilaka, N.(1994)。Operating Flexibility-Global Manufacturing & the Option Value of a Multinational Network。Organization Science,5,383-397。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Lusch, R. F.、Udell, J. G.、Laczniak, G. R.(1987)。The Evolving Marketing Concept, Competitive Intensity & Organizational Performance。Journal of the Academy of Marketing Science,15,1-11。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Prahalad, C. K.、Bettis, R.(1986)。The Dominant Logic: A New Linkage Between Diversity & Performance。Strategic Management Journal,7,485-501。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Slater S. F.、Narver, J. C.(1995)。Market Orientation & the Learning Organization。Journal of Marketing,59,63-74。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Fiol, C. Marlene、Lyles, Marjorie A.(1985)。Organizational learning。Academy of Management Review,10(4),803-813。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Grant, Robert M.(1996)。Toward a knowledge-based theory of the firm。Strategic Management Journal,17(Suppl 2),109-122。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market orientation: The construct, research propositions and managerial implications。Journal of Marketing,54(2),1-18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Matsuno, Ken J.、Mentzer, John T.(2000)。The effects of strategy type on the market orientation-performance relationship。Journal of marketing,64(4),1-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | McGill, Michael E.、Slocum, John W. Jr.、Lei, David(1992)。Management Practices in Learning Organizations。Organizational Dynamics,21(1),5-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Stalk, George Jr.(1988)。Time: The Next Source of Competitive Advantage。Harvard Business Review,66(4),41-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Teece, D. J.、Pisano, G.、Shuen, A.(1997)。Dynamic capabilities & strategic management。Strategic Management Journal,18(7),509-533。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Uncles, Mark(2000)。Market Orientation。Australian Journal of Management,25(2),i-ix。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Zack, Michael H.(1999)。Managing Codified Knowledge。Sloan Management Review,40(4),45-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |