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Jr.、Sarstedt, Marko、Ringle, Christian M.、Mena, Jeannette A.(2012)。An assessment of the use of partial least squares structural equation modeling in marketing research。Journal of the Academy of Marketing Science，40(3)，414-433。 | | 32. | Cermak, Dianne S. P.、File, Karen Maru、Prince, Russ Alan(1994)。A Benefit Segmentation of the Major Donor Market。Journal of Business Research，29(2)，121-130。 | 會議論文| 1. | Thongrattana, P. T.(2010)。Assessing reliability and validity of a measurement instrument for studying uncertain factors in Thai rice supply chain。SBS HDR student conference。 | | 2. | Sarstedt, M.、Schwaiger, M.、Ringle, C. M.(2009)。Determining the number of segments in FIMIX-PLS。 | 研究報告| 1. | Ringle, C. M.(2006)。Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach。 | 圖書| 1. | Hair, Joseph F. Jr.、Sarstedt, Marko、Ringle, Christian M.、Gudergan, Siegfried P.(2017)。Advanced issues in partial least squares structural equation modeling。Sage Publications。 | | 2. | Wedel, M.、Kamakura, W. A.(2012)。Market segmentation: Conceptual and methodological foundations。Springer Science & Business Media。 | 單篇論文| 1. | Trinchera, L.，Squillacciotti, S.，Esposito Vinzi, V.(2006)。PLS typological path modeling: a model-based approach to classification。 | 圖書論文| 1. | Peris-Ortiz, Marta、Teulon, Frédèric、Bonet-Fernandez, Dominique(2017)。Social Entrepreneurship in Non-profit and Profit Activities. Theoretical and Empirical Landscape: An Overview。Social Entrepreneurship in Non-Profit and Profit Sectors。Springer。 | | 2. | Kubacki, K.、Dietrich, T.、Rundle-Thiele, S.(2017)。Segmentation in social marketing: why we should do it more often that we currently do。Segmentation in Social Marketing。Springer。 | | 3. | Rigdon, E. E.、Ringle, C. M.、Sarstedt, M.、Gudergan, S. 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