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題名:促銷激勵策略的選擇對消費者知覺價值及購買意願影響之研究
書刊名:醒吾學報
作者:張誠英紀舒哲張正儀
作者(外文):Chang, Cheng-yingChi, Shu-cheChang, Cheng-yi
出版日期:2022
卷期:65
頁次:頁137-154
主題關鍵詞:促銷激勵知覺價值購買意願Promotion incentivesPerceived valuePurchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:10
  • 點閱點閱:5
期刊論文
1.Binkley, James K.、Bejnarowicz, John(2003)。Consumer Price Awareness in Food Shopping: the Case of Quantity Surcharges。Journal of Retailing,79(1),27-35。  new window
2.Chiou, J. S.、Wu, L. Y.、Chuang, M. C.(2010)。Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects。Journal of Business Research,63(4),431-438。  new window
3.Hultink, E. J.、Atuahene-Gima, K.(2000)。The Effect of Sales Force Adoption on New Product Selling Performance。The Journal of Product Innovation Management: An International Publication of the Product Development & Management Association,17(6),435-450。  new window
4.Kashyap, V.、Antia, K. D.、Frazier, G. L.(2012)。Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships。Journal of Marketing Research,49(2),260-276。  new window
5.Clemens, B.、Douglas, T. J.(2006)。Does Coercion Drive Firms to Adopt Voluntary' Green Initiatives? Relationships among Coercion, Superior Firm Resources, and Voluntary Green Initiatives。Journal of Business Research,59(4),483-491。  new window
6.Kumar, A.、Heide, J. B.、Wathne, K. H.(2011)。Performance implications of mismatched governance regimes across external and internal relationships。Journal of Marketing,75(2),1-17。  new window
7.Hardesty, David M.、Bearden, William O.(2003)。Consumer evaluations of different promotion types and price presentations: the moderating role of promotion benefit level。Journal of Retailing,79,17-25。  new window
8.Hu, T. L.、Sheu, J. B.(2005)。Relationships of channel power, noncoercive influence strategies, climate, and solidarity: A real case study of the Taiwanese PDA industry。Industrial Marketing Management,34(5),447-461。  new window
9.Hausman, A.、Stock, J. R.(2003)。Adoption and implementation of technological innovations within long-term relationships。Journal of Business Research,56(8),681-686。  new window
10.Dyer, Jeffrey H.(1997)。Effective Interim Collaboration: How Firms Minimize Transaction Costs and Maximise Transaction Value。Strategic Management Journal,18(7),535-556。  new window
11.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。  new window
12.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
13.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
14.Locke, Edwin A.、Latham, Gary P.(2006)。New Directions in Goal-Setting Theory。Current Directions in Psychological Science,15(5),265-268。  new window
15.Balakrishnan, P. V.、Pathak, S.(2014)。Impeding the juggernaut of innovation diffusion: A production‐constrained model。Production and Operations Management,23(7),1183-1197。  new window
16.Terpend, R.、Krause, D. R.(2015)。Competition or cooperation? Promoting supplier performance with incentives under varying conditions of dependence。Journal of Supply Chain Management,51(4),29-53。  new window
17.Holbrook, M. B.、Hirschman, E. C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun。Journal of Consumer Research,9(2),132-140。  new window
18.Payan, J. M.、McFarland, R. G.(2005)。The effects of influence strategies and dependence on satisfaction: does trust mediate these relationships?。Journal of Marketing Channels,13(1),3-20。  new window
19.Payan, J. M.、Nevin, J. R.(2006)。Influence strategy efficacy in supplier-distributor relationships。Journal of Business Research,59(4),457-465。  new window
20.Campbell, Leland、Diamond, William D.(1990)。Framing and Sales Promotions: The Characteristics of a Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
21.Chiou, J. S.、Wu, L. Y.、Sung, Y. P.(2009)。Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website Versus Online Auction Seller。Journal of Service Management,20(5),521-543。  new window
22.Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。  new window
23.Ouchi, William G.(1979)。A Conceptual Framework for the Design of Organizational Control Mechanisms。Management Science,25(9),833-848。  new window
24.Raghubir, Priya、Corfman, Kim(1999)。When Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
25.Rindfleisch, Aric、Heide, Jan B.(1997)。Transaction Cost Analysis: Past, Present, and Future Applications。Journal of Marketing,61(4),30-54。  new window
26.Webster, Frederick E. Jr.(1965)。Modeling the Industrial Buying Process。Journal of Marketing Research,2(4),370-376。  new window
27.Wu, Lei-Yu、Chen, Kuan-Yang、Chen, Po-Yuan、Cheng, Shu-Ling(2014)。Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective。Journal of Business Research,67(1),2768-2776。  new window
28.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
29.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.黃盈裕(2001)。顧客價值的方法目標鏈結模式之研究--以童裝之消費經驗為例(博士論文)。國立中山大學。new window  延伸查詢new window
2.蔡偉文(2000)。品牌名稱、促銷活動與產品認知性態度對消費者認知價值與購買意願影響之研究--以個人品牌電腦為例(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.Bernstein, D. A.、Nash, P. W.(2008)。Essentials of psychology。Boston, MA:Houghton Mifflin Company。  new window
2.Davidson, J. Hugh(1987)。Offensive Marketing, Brand Equity, Brand Preference Follow。England:Gower Publishing Company Limited。  new window
3.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(2001)。Consumer Behavior。The Dryden Press:Harcourt Broce Joranovich College Publishers。  new window
4.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
5.Monroe, Kent B.(2003)。Pricing: making profitable decisions。McGraw-Hill。  new window
6.Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。  new window
7.Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey:Prentice-Hall, Inc.。  new window
8.Shimp, Terence A.(1993)。Promotion Management and Marketing Communications。Chicago, Illinois:Dryden Press。  new window
9.Vroom, Victor Harold(1964)。Work and motivation。John Wiley & Sons, Inc.。  new window
10.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd:Free Press。  new window
11.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Deci, E. L.、Ryan, R. M.(1985)。Cognitive Evaluation Theory。Intrinsic Motivation and Self-Determination in Human Behavior。Springer。  new window
2.Killeen, P. R.(1981)。Incentive theory。Nebraska symposium on motivation。University of Nebraska Press。  new window
 
 
 
 
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