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題名:Effect of IoT on Marketing Intelligence and Business Strategy: An Organizational Capability Perspective
書刊名:International Journal of Electronic Commerce Studies
作者:Weng, Wei-hsiu
出版日期:2021
卷期:12:2
頁次:頁209-228
主題關鍵詞:Internet of thingsMarketing intelligenceBusiness strategyOrganizational capability
原始連結:連回原系統網址new window
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期刊論文
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會議論文
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圖書
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