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題名:The Application of an Innovative Marketing Strategy MADM Model--SIVA-Need: A Case Study of Apple Company
書刊名:International Journal of Electronic Commerce Studies
作者:Hsu, Tsuen-hoHer, Sen-tienChang, Yung-hanHou, Jia-jeng
出版日期:2022
卷期:13:1
頁次:頁33-67
主題關鍵詞:Marketing strategySIVA marketing mixMaslow's hierarchy of needsNominal group techniqueConsistent fuzzy linguistic preference relationsCFLPR
原始連結:連回原系統網址new window
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  • 共同引用共同引用:10
  • 點閱點閱:4
期刊論文
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