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3. | Kuisma, J.、Simola, J.、Uusitalo, L.、Öörni, A.(2010)。The effects of animation and format on the perception and memory of online advertising。Journal of Interactive Marketing,24(4),269-282。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Balachander, Subramanian、Ghose, Sanjoy(2003)。Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions。Journal of Marketings,67(1),4-13。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Burns, Kelli S.、Lutz, Richard J.(2006)。The Function of Format: Consumer Responses to Six On-line Advertising Formats。Journal of Advertising,35(1),53-63。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Deng, L.、Poole, M. S.(2010)。Affect in web interfaces: a study of the Impacts of Web Page Visual Complexity and Order。MIS Quarterly,34(4),711-730。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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13. | Belanche, D.、Flavián, C.、Pérez-Rueda, A.(2017)。Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads。Journal of Interactive Marketing,37,75-88。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Duff, Brittany R. L.、Faber, Ronald J.(2011)。Missing the mark。Journal of Advertising,40(2),51-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Kim, S.、Youn, S.、Yoon, D.(2019)。Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type。International Journal of Advertising,38(2),207-236。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Voorveld, Hilde A. M.、van Noort, Guda、Muntinga, Daniël G.、Bronner, Fred(2018)。Engagement with social media and social media advertising: The differentiating role of platform type。Journal of Advertising,47(1),38-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Chiu, Y. P.、Lo, S. K.、Hsieh, A. Y.(2017)。How colour similarity can make banner advertising effective: Insights from Gestalt theory。Behaviour & Information Technology,36(6),606-619。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Boateng, H.(2016)。Customer knowledge management practices on a social media platform: A case study of MTN Ghana and Vodafone Ghana。Information Development,32(3),440-451。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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21. | Faber, R. J.、Lee, M.、Nan, X.(2004)。Advertising and the consumer information environment online。American Behavioral Scientist,48(4),447-466。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Harrar, V.、Le Trung, W.、Malienko, A.、Khan, A. Z.(2018)。A nonvisual eye tracker calibration method for video-based tracking。Journal of Vision,18(9)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Hussain, R.、Ferdous, A. S.、Mort, G. S.(2018)。Impact of web banner advertising frequency on attitude。Asia Pacific Journal of Marketing and Logistics。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Kang, M. Y.(2019)。Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when。International Journal of Market Research。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Lee, J.、Ahn, J.-H.(2012)。Attention to banner ads and their effectiveness: An eyetracking approach。International Journal of Electronic Commerce,17(1),119-137。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Lin, Y.、Zhang, W.、Watson, L.(2003)。Using eye movement parameters for evaluating human-machine interface frameworks under normal control operation and fault detection situations。International Journal of Human-Computer Studies,59(6),837-873。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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28. | Namin, A.、Hamilton, M. L.、Rohm, A. J.(2020)。Impact of message design on banner advertising involvement and effectiveness: An empirical investigation。Journal of Marketing Communications,26(2),115-129。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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30. | Putrevu, S.、Lord, K. R.(2003)。Processing Internet communications: A motivation, opportunity and ability framework。Journal of Current Issues & Research in Advertising,25(1),45-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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34. | Stanaland, A. J.、Tan, J.(2010)。The impact of surfer/seeker mode on the effectiveness of website characteristics。International Journal of Advertising,29(4),569-595。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | Tangmanee, Chatpong(20160600)。Fixation and Recall of Youtube Ad Banners: An Eye-Tracking Study。International Journal of Electronic Commerce Studies,7(1),49-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
36. | Thota, S. C.、Song, J. H.、Biswas, A.(2012)。Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites。International Journal of Advertising,31(4),877-905。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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39. | Chang, Yuhmiin、Thorson, Esther(2004)。Television and Web Advertising Synergies。Journal of Advertising,33(2),75-84。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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41. | Gao, Y.、Koufaris, M.、Ducoffe, R. H.(2004)。An experimental study of the effects of promotional techniques in web-based commerce。Journal of Electronic Commerce in Organizations,2(3),1-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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44. | Li, H. R.、Edwards, S. M.、Lee, J. H.(2002)。Measuring the intrusiveness of advertisements: Scale development and validation。Journal of Advertising,31(2),37-47。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
45. | Lohtia, R.、Donthu, N.、Hershberger, E. K.(2003)。The Impact of Content and Design Elements on Banner Advertising Click-through Rates。Journal of Advertising Research,43(4),410-418。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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