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題名:Using Eye-tracking to Measure the Influence of Banner Ads' Browsing Behavior and Attitude on Host Websites
書刊名:Contemporary Management Research
作者:Chiu, Yu-pingChang, Shu-chen
出版日期:2020
卷期:16:1
頁次:頁35-54
主題關鍵詞:Spillover effectsBanner advertisingAdvertising attitudeEye-tracking deviceFixation time
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:1
  • 點閱點閱:3
期刊論文
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4.Balachander, Subramanian、Ghose, Sanjoy(2003)。Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions。Journal of Marketings,67(1),4-13。  new window
5.Burns, Kelli S.、Lutz, Richard J.(2006)。The Function of Format: Consumer Responses to Six On-line Advertising Formats。Journal of Advertising,35(1),53-63。  new window
6.Deng, L.、Poole, M. S.(2010)。Affect in web interfaces: a study of the Impacts of Web Page Visual Complexity and Order。MIS Quarterly,34(4),711-730。  new window
7.Djamasbi, S.、Siegel, M.、Tullis, T.(2010)。Generation Y, web design, and eye tracking。International Journal of Human-Computer Studies,68(5),307-323。  new window
8.Ryu, G.、Lim, E. A. C.、Tan, L. T. L.、Han, Y. J.(2007)。Preattentive processing of banner advertisements: The role of modality, location, and interference。Electronic Commerce Research and Applications,6(1),6-18。  new window
9.Hwang, Y.、Jeong, J.(2014)。Electronic commerce and online consumer behavior research A literature review。Information Development,32(3),377-388。  new window
10.Moors, A.、De Houwer, J.(2006)。Automaticity: A theoretical and conceptual analysis。Psychological Bulletin,132(2),297-326。  new window
11.Hsu, C. L.、Chang, K. C.、Kuo, N. T.、Cheng, Y. S.(2017)。The mediating effect of flow experience on social shopping behavior。Information Development,33(3),243-256。  new window
12.Olivers, C. N. L.、Humphreys, G. W.(2002)。When visual marking meets the attentional blink: More evidence for top-down, limited capacity inhibition。Journal of Experimental Psychology: Human Perception and Performance,28(1),22-42。  new window
13.Belanche, D.、Flavián, C.、Pérez-Rueda, A.(2017)。Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads。Journal of Interactive Marketing,37,75-88。  new window
14.Duff, Brittany R. L.、Faber, Ronald J.(2011)。Missing the mark。Journal of Advertising,40(2),51-62。  new window
15.Kim, S.、Youn, S.、Yoon, D.(2019)。Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type。International Journal of Advertising,38(2),207-236。  new window
16.Voorveld, Hilde A. M.、van Noort, Guda、Muntinga, Daniël G.、Bronner, Fred(2018)。Engagement with social media and social media advertising: The differentiating role of platform type。Journal of Advertising,47(1),38-54。  new window
17.Chiu, Y. P.、Lo, S. K.、Hsieh, A. Y.(2017)。How colour similarity can make banner advertising effective: Insights from Gestalt theory。Behaviour & Information Technology,36(6),606-619。  new window
18.Boateng, H.(2016)。Customer knowledge management practices on a social media platform: A case study of MTN Ghana and Vodafone Ghana。Information Development,32(3),440-451。  new window
19.Chiang, I Ping、Lo, Shih Hui、Wang, Ling-hui(20170900)。Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences。Contemporary Management Research,13(3),193-216。new window  new window
20.Chiu, Yu-ping(20190600)。Do Social and Competitive Advergames Affect Brand Attitude in Asia?。International Journal of Electronic Commerce Studies,10(1),23-41。new window  new window
21.Faber, R. J.、Lee, M.、Nan, X.(2004)。Advertising and the consumer information environment online。American Behavioral Scientist,48(4),447-466。  new window
22.Harrar, V.、Le Trung, W.、Malienko, A.、Khan, A. Z.(2018)。A nonvisual eye tracker calibration method for video-based tracking。Journal of Vision,18(9)。  new window
23.Hussain, R.、Ferdous, A. S.、Mort, G. S.(2018)。Impact of web banner advertising frequency on attitude。Asia Pacific Journal of Marketing and Logistics。  new window
24.Kang, M. Y.(2019)。Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when。International Journal of Market Research。  new window
25.Lee, J.、Ahn, J.-H.(2012)。Attention to banner ads and their effectiveness: An eyetracking approach。International Journal of Electronic Commerce,17(1),119-137。  new window
26.Lin, Y.、Zhang, W.、Watson, L.(2003)。Using eye movement parameters for evaluating human-machine interface frameworks under normal control operation and fault detection situations。International Journal of Human-Computer Studies,59(6),837-873。  new window
27.Mulvey, F.、Zemblys, R.、Larsson, L.、Holmqvist, K.(2014)。Clarifying the validity of eye movement measures from various eye tracker types; A systematic study of data quality, event detection algorithms and filters。Vision Sciences Society Annual Meeting Abstract,14(10),755-755。  new window
28.Namin, A.、Hamilton, M. L.、Rohm, A. J.(2020)。Impact of message design on banner advertising involvement and effectiveness: An empirical investigation。Journal of Marketing Communications,26(2),115-129。  new window
29.O'Connell, K. A.、Calhoun, J. E.(2001)。The telic/paratelic state instrument (T/PSI): validating a reversal theory measure。Personality and Individual Differences,30(2),193-204。  new window
30.Putrevu, S.、Lord, K. R.(2003)。Processing Internet communications: A motivation, opportunity and ability framework。Journal of Current Issues & Research in Advertising,25(1),45-59。  new window
31.Rayner, K.、Pollatsek, A.、Liversedge, S. P.、Reichle, E. D.(2009)。Eye movements and non-canonical reading: Comments on。Vision Research,49(17),2232-2236。  new window
32.Romaniuk, J.、Wight, S.(2009)。The influences of brand usage on response to advertising awareness measures。International Journal of Market Research,51(2),1-13。  new window
33.Stafford, T. F.、Stafford, M. R.(2002)。The advantages of atypical advertisements for stereotyped product categories。Journal of Current Issues & Research in Advertising,24(1),25-37。  new window
34.Stanaland, A. J.、Tan, J.(2010)。The impact of surfer/seeker mode on the effectiveness of website characteristics。International Journal of Advertising,29(4),569-595。  new window
35.Tangmanee, Chatpong(20160600)。Fixation and Recall of Youtube Ad Banners: An Eye-Tracking Study。International Journal of Electronic Commerce Studies,7(1),49-75。new window  new window
36.Thota, S. C.、Song, J. H.、Biswas, A.(2012)。Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites。International Journal of Advertising,31(4),877-905。  new window
37.Zhang, L.、Luo, M.、Boncella, R. J.(2020)。Product information diffusion in a social network。Electronic Commerce Research,20,3-19。  new window
38.Baltas, G.(2003)。Determinants of Internet Advertising Effectiveness: An Empirical Study。International Journal of Market Research,45(4),505-513。  new window
39.Chang, Yuhmiin、Thorson, Esther(2004)。Television and Web Advertising Synergies。Journal of Advertising,33(2),75-84。  new window
40.Cho, C.-H.、Cheon, H. J.(2004)。Why do people avoid advertising on the Internet?。Journal of Advertising,33(4),89-97。  new window
41.Gao, Y.、Koufaris, M.、Ducoffe, R. H.(2004)。An experimental study of the effects of promotional techniques in web-based commerce。Journal of Electronic Commerce in Organizations,2(3),1-20。  new window
42.Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research,11(1),581-592。  new window
43.Janiszewski, Chris(1998)。The Influence of Display Characteristics on Visual Exploratory Search Behavior。Journal of Consumer Research,25(3),290-301。  new window
44.Li, H. R.、Edwards, S. M.、Lee, J. H.(2002)。Measuring the intrusiveness of advertisements: Scale development and validation。Journal of Advertising,31(2),37-47。  new window
45.Lohtia, R.、Donthu, N.、Hershberger, E. K.(2003)。The Impact of Content and Design Elements on Banner Advertising Click-through Rates。Journal of Advertising Research,43(4),410-418。  new window
46.Dahlen, M.(2001)。Banner Advertisements through a New Lens。Journal of Advertising Research,41(4),23-30。  new window
47.Bodoff, D.(2006)。Relevance for browsing, relevance for searching。Journal of the American Society for Information Science and Technology,57(1),69-86。  new window
圖書
1.Kerlinger, Fred N.、Lee, Howard B.(2000)。Foundations of behavioral research。  new window
2.Keppel, Geoffrey(1991)。Design and Analysis: A Researcher's Handbook。Prentice-Hall, Inc.。  new window
圖書論文
1.Wedel, Michel、Pieters, Rik(2008)。A review of eye-tracking research in marketing。Review of marketing research。Emerald Group Publishing Limited。  new window
 
 
 
 
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