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題名:社群媒體運用於企業對企業行銷成效之探索性分析
書刊名:行銷科學學報
作者:田寒光張宜平
作者(外文):Tien, Han-kuangChang, Yi-ping
出版日期:2022
卷期:18:1
頁次:頁35-60
主題關鍵詞:社群媒體行銷品牌知曉顧客關係內容行銷B2BSocial media marketingBrand awarenessCustomer relationshipsContent marketing
原始連結:連回原系統網址new window
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  • 點閱點閱:4
期刊論文
1.Buehrer, Richard E.、Senecal, Sylvain、Pullins, Ellen Bolman(2005)。Sales Force Technology Usage--Reasons, Barriers, and Support: An Exploratory Investigation。Industrial Marketing Management,34(4),389-398。  new window
2.Simula, H.、Töllinen, A.、Karjaluoto, H.(2013)。Crowdsourcing in the Social Media Era: a Case Study of Industrial Marketers。Journal of Marketing Development and Competitiveness,7(2),122-137。  new window
3.Edelman, D. C.(2010)。Branding in the Digital Age: You're Spending Your Money in All the Wrong Places。Harvard Business Review,88(12),62-69。  new window
4.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons,52(4),357-365。  new window
5.Goold, M.、Quinn, J. J.(1990)。The Paradox of Strategic Controls。Strategic Management Journal,11(1),43-57。  new window
6.Swani, K.、Brown, B. P.、Milne, G. R.(2014)。Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications。Industrial Marketing Management,43(5),873-881。  new window
7.Venkatesh, Viswanath、Davis, Fred D.(2000)。A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies。Management Science,46(2),186-204。  new window
8.Agnihotri, R.、Rebecca, D.、Hu, M. Y.、Krushd, M. T.(2016)。Social media: Influencing customer satisfaction in B2B sales。Industrial Marketing Management,53,172-180。  new window
9.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。  new window
10.Schivinski, B.、Christodoulides, G.、Dabrowski, D.(2016)。Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands。Journal of Advertising Research,56(1),64-80。  new window
11.Michaelidou, N.、Siamagka, N. T.、Christodoulides, G.(2011)。Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands。Industrial Marketing Management,40(7),1153-1159。  new window
12.Adamson, B.、Dixon, M.、Toman, N.(2012)。The End of Solution Sales。Harvard Business Review,2012(Jul./Aug.),60-68。  new window
13.Agnihotri, R.、Kothandaraman, P.、Kashyap, R.、Singh, R.(2012)。Bringing "Social" Into Sales: The Impact of Salespeople's Social Media Use on Service Behaviors and Value Creation。Journal of Personal Selling & Sales Management,32(3),333-348。  new window
14.Agnihotri, R.、Trainor, K.、Itani, O.、Rodriguez, M.(2017)。Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India。Journal of Business Research,81,144-154。  new window
15.Barnes, D.、Clear, F.、Dyerson, R.、Harindranath, G.、Harris, L.、Rae, A.(2012)。Web 2.0 and micro‐businesses: an exploratory investigation。Journal of Small Business and Enterprise Development,19(4),687-711。  new window
16.Bernoff, J.、Li, C.(2008)。Harnessing the power of oh-so-social web。MIT Sloan Management Review,49(3),35-42。  new window
17.Campbell, D.(2010)。What's Your Social Media Strategy?。Black Enterprise,41(4),74-76。  new window
18.Copp, C. B.、Ivy, R. I.(2001)。Networking Trends of Small Tourism Businesses in Post‐Socialist Slovakia。Journal of Small Business Management,39(4),345-353。  new window
19.Guesalaga, R.(2016)。The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media。Industrial Marketing Management,54,71-79。  new window
20.Holt, Douglas B.(2016)。Branding in the age of social media。Harvard Business Review,94,40-50。  new window
21.Moore, J. N.、Hopkins, C. D.、Raymond, M. A.(2013)。Utilization of Relationship-Oriented Social Media in the Selling Process: A Comparison of Consumer (B2C) and Industrial (B2B) Salespeople。Journal of Internet Commerce,12(1),48-75。  new window
22.Pitt, L.、Van der Merwe, R.、Berthon, P.、Salehi-Sangari, E.、Caruana, A.(2006)。Global alliance networks: A comparison of biotech SMEs in Sweden and Australia。Industrial Marketing Management,35(5),600-610。  new window
23.Sood, S. C.、Pattinson, H. M.(2012)。21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?。Journal of Customer Behaviour,11(2),117-128。  new window
24.Troung, Y.、Simmons, G.(2010)。Perceived intrusiveness in digital advertising: strategic marketing implications。Journal of Strategic Marketing,18(3),239-256。  new window
25.Järvinen, J.、Tollinen, A.、Karjaluoto, H.、Jayawardhena, C.(2012)。Digital and social media marketing usage in B2B industrial section。Marketing Management Journal,22(2),102-117。  new window
26.Kho, N. D.(2008)。B2b gets social media。EContent,31(3),26-30。  new window
會議論文
1.Jussila, J.、Kärkkäinen, H.、Leino, M.(2011)。Social Media's possibilities for improving business-to-business customer in the proceedings of the XXII ISPIM conference。  new window
圖書
1.Weber, L.(2007)。Marketing to the Social Web: How Digital Customer Communities Build Your Business。Hoboken, NJ:John Wiley & Sons Inc。  new window
2.Yin, R. K.(2013)。Case Study Research: Design and Methods。Sage。  new window
3.Gillin, P.、Schwartzman, E.(2011)。Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships。Wiley。  new window
4.Foux, G.(2006)。Consumed-generated media: Get your customer involved。Trade Publication。  new window
單篇論文
1.Aarflot, Markus,Anton, Rasmus,Michael, Felix(2016)。Current and future challenges of social media in b2b marketing。  new window
其他
1.Bernoff, J.(20090415)。Why b-to-b ought to love social media。  new window
2.Bodnar, K.(2009)。5 reasons social media for b2b is not a fad in search of a purpose, technical report, social media B2B,http://socialmediab2b.com/2009/03/social- media-b2b-fad。  new window
3.(2012)。Demand gen deficit: Why your campaigns create hand-raisers, not sales-qualified leads,win.corporatevisions.com/rs/corpv/images。  new window
4.Felleson, N.(2012)。Social media strategies for B2B companies and marketers。  new window
5.Nair, A.,Sidhu, J.(2009)。Social media for B2B marketing,http://www.b2bento.com/whitepaper/SocialMediaB2B.pdf。  new window
 
 
 
 
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