| 期刊論文| 1. | Carmone, F. J.、Green, P. E.、Jain, A. K.(1978)。Robustness of Conjoint Analysis, Some Monte Carlo Results。Journal of Marketing Research，15(2)，300-303。   | | 2. | Cattin, Philippe、Wittink, Dick R.(1982)。Commercial Use of Conjoint Analysis: A Survey。Journal of Marketing，46(3)，44-53。 | | 3. | Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。 | | 4. | Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research，28(4)，38-44。 | | 5. | Farquhar, Peter H.(1990)。Managing Brand Equity。Journal of Advertising Research，30(4)，RC7-RC12。 | | 6. | Shocker, Allan D.、Srinivasan, V.(1979)。Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review。Journal of Marketing Research，16(2)，159-180。 | | 7. | Simon, Carol J.、Sullivan, Mary W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science，12(1)，28-52。 | | 8. | Green, Paul E.、Rao, Vithala R.(1971)。Conjoint Measurement for Quantifying Judgmental Data。Journal of Marketing Research，8(3)，355-363。 | | 9. | Luce, R. Duncan、Tukey, John W.(1964)。Simultaneous Conjoint Measurement: A New Type of Fundamental Measurement。Journal of Mathematical Psychology，1(1)，1-27。 | | 10. | Green, P. E.(1984)。Hybrid Models for Conjoint Analysis: An Expository Review。Journal of Marketing Research，21(2)，155-169。 | | 11. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 12. | 林家逸(20200900)。從不同品牌資產評估方式看亞洲新興市場企業表現--以中國品牌為例。臺灣經濟研究月刊，43(9)=513，75-81。 延伸查詢 | | 13. | Morgan, Rory P.(2000)。A Consumer-oriented Framework of Brand Equity and Loyalty。International Journal of Market Research，42(1)，65-78。 | | 14. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。 | | 15. | De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning，7(7/8)，29-32。 | | 16. | Wilkie, W. L.、Pessemier, E. A.(1973)。Issues in Marketing's Use of Multiple-attribute Attitude Models。Journal of Marketing Research，10(4)，428-441。 | 研究報告| 1. | Brasco, T. C.(1988)。How brand names are value for acquisition。Cambridge, MA：Marketing Science Institute。 | | 2. | Srivastava, R. K.、Shocker, A. D.(1991)。Brand Equity: A Perspective on Its Meaning and Measurement。Cambridge, MA：Marketing Science institute。 | 學位論文| 1. | 郭劍豪(2009)。品牌權益與產品屬性認知對消費者購買意願關聯性之研究--以高粱酒為例(碩士論文)。佛光大學。 延伸查詢 | 圖書| 1. | 周文賢、李宏達(1992)。市場調查與行銷策略研擬：理論基礎與實務運用。華泰文化事業有限公司。 延伸查詢 | | 2. | Kotler, Philip(2002)。Principles of Marketing。New Jersey：Prentice Hall。 | | 3. | Booner, P. G.、Nelson, R.(1985)。Product attributes and perceived quality: foods。New York, NY：Lexington Books。 | | 4. | 黃俊英(2000)。行銷管理--策略性的觀點。台北：華泰文化事業公司。 延伸查詢 | | 5. | Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 | | 6. | 廣瀨義州、吉見宏(2003)。日本発ブランド価値評価モデル。稅務經理協會。 延伸查詢 | | 7. | Marketing Science Institute(2001)。A Guide to MSI Research Programs and Procedures。Marketing Science Institute。 | | 8. | Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 | | 9. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 圖書論文| 1. | Shocker, A. D.、Weitz, B.(1988)。A perspective on brand equity principles and issues。Defining, measuring and managing brand equity: a conference summary。Cambridge, Massachusetts：Marketing Science Institute。 | | 2. | Stobart, Pual(1989)。Alternative Methods of Brand Valuation。Brand Valuation: Establishing a True and Fair View。London：The Interbrand Group。 | |