行動廣告檢索指引之核心組合與產品購買決策關聯性__臺灣人文及社會科學引文索引資料庫

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題名：	行動廣告檢索指引之核心組合與產品購買決策關聯性
書刊名：	品質學報
作者：	周建亨／任立中／李淑玉
作者(外文)：	Chou, Chien-heng／Jen, Li-chung／Li, Shu-yu
出版日期：	2022
卷期：	29:2
頁次：	頁118-135
主題關鍵詞：	廣告檢索指引；核心邊陲模型；相似性衡量；Advertising retrieval cues；Core-periphery model；Similarity measurement
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:3 點閱:3

期刊論文
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會議論文
1.	Yang, J.、Leskovec, J.(2013)。Overlapping Community Detection at Scale: A Nonnegative Matrix Factorization Approach。The 6th ACM International Conference on Web Search and Data Mining。ACM。587-596。
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學位論文
1.	柯逸凌(2013)。以網絡書櫃資料建構讀者閱讀偏好多樣性之指標研究(碩士論文)。國立臺灣大學。延伸查詢
2.	Pattison, P. E.(1980)。An Algebraic Analysis for Multiple, Social Networks(博士論文)。University of Melbourne。

圖書
1.	Davis, A.、Gardner, B.、Gardner, M. R.(1941)。Deep South: A Social Anthropological Study of Caste and Class。University of Chicago Press。
2.	Sharma, C.、Herzog, J.、Melfi, V.(2008)。Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market。John Wiley and Sons。
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其他
1.	eMarketer(2015)。Mobile Will Account for 72% of US Digital Ad Spend by 2019，https://www.emarketer.com/Article/Mobile-Will-Account-72-of-US-Digital-Ad-Spend-by-2019/1012258。

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1.	Marwell, Gerald、Oliver, Pamela(1984)。Collective Action Theory and Social Movements Research。Research in social movements, conflicts and change。JAI Press。
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9.	Wells, W. D.(1968)。Backward Segmentation。Insights Into Consumer Behavior。Allyn and Bacon。
10.	Keller, K. L.(1993)。Memory Retrieval Factors and Advertising Effectiveness。Advertising Exposure, Memory, and Choice。Lawrence Erlbaum Associates, Inc.。

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