| 期刊論文1. | Şahin, A.、Zehir, C.、Kitapçı, H.(2011)。The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty: An Empirical Research on Global Brands。Procedia: Social and Behavioral Sciences,24,1288-1301。 | 2. | Jöreskog, K. G.(1971)。Simultaneous factor analysis in several populations。Psychometrika,36(4),409-426。 | 3. | Schmitt, Bernd H.(1999)。Experiential marketing。Journal of Marketing Management,15(1-3),53-67。 | 4. | Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。 | 5. | Anderson, James C.、Gerbing, David W. J.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 6. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 | 7. | Alam, K.、Iqbal, M. J.、Blaschke, T.、Qureshi, S.、Khan, G.(2010)。Monitoring spatio-temporal variations in aerosols and aerosol-cloud interactions over Pakistan using MODIS data。Advances in Space Research,46(9),1162-1176。 | 8. | Davis, S. M.、Dunn, M.(2003)。Building brands from the inside。Marketing Management,12(3),32-37。 | 9. | Montaña, J.、Guzmán, F.、Moll, I.(2007)。Branding and design management: a brand design management model。Journal of Marketing Management,23(9/10),829-840。 | 10. | Shyr, Y. H.、Fang, Y. M.、Cheng, Y. H.、Sun, M. X.、Chen, C. C.(2013)。Adding Value to Company Branding from the Perspective of Service Design using X-company Corporation as an Example。International Proceeding of Economics Development and Research,59。 | 11. | Shyr, Y. H.、Huang, C. T.、Ko, W. I.、Hung, P. C.、Kuo, T.(2013)。Product Innovation Management: A Case Study of New Product Development from Concept Design to Mass Production。International Proceedings of Economics Development and Research,59。 | 12. | Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。 | 13. | Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science,28(2),195-211。 | 14. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。 | 會議論文1. | Risitano, M.、Romano, R.、Quintano, M.(2014)。The impact of brand experience and brand trust on brand-self connection: a comparative analysis。13th International Marketing Trends Conference。 | 圖書1. | Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒、江麗美(2003)。體驗經濟時代。經濟新潮社。 延伸查詢 | 2. | Wheeler, Alina、呂海棻(2011)。脫穎而出的品牌致勝秘密。旗標出版股份有限公司。 延伸查詢 | 3. | 陳智文、Lacobucci, D.、Calder, B.(2007)。凱洛格管理學院整合行銷理論與實務。台北:商周。 延伸查詢 | |