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題名:Giver-centric or Recipient-centric Gifts: The Role of Self-construal
書刊名:中山管理評論
作者:葉明義Larasati, Anisa
作者(外文):Yeh, Ming-yih
出版日期:2022
卷期:30:3
頁次:頁421-467
主題關鍵詞:自我建構禮物以送禮者為中心以收禮者為中心Self-construalGiftGiver-centricRecipient-centricMotivation
原始連結:連回原系統網址new window
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期刊論文
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31.Paolacci, G.、Straeter, L. M.、de Hooge, I. E.(2015)。Give me your self: Gifts are liked more when they match the giver's characteristics。Journal of Consumer Psychology,25(3),487-494。  new window
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34.Ward, M. K.、Broniarczyk, S. M.(2016)。Ask and you shall (not) receive: Close friends prioritize relational signaling over recipient preferences in their gift choices。Journal of Marketing Research,53(6),1001-1018。  new window
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研究報告
1.Goodman, J. K.、Lim, S.(2015)。Giving Happiness: Consumers Should Give More Experiences but Choose Material Gifts Instead。Washington University。  new window
2.Yang, A. X.、Urminsky, O.(2015)。Smile-Seeking Givers and Value-Seeking Recipients: Why Gift Choices and Recipient Preferences Diverge。University of Chicago。  new window
圖書
1.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
 
 
 
 
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