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題名:陳列展示差很大!感官與購買意圖間之研究
書刊名:朝陽商管評論
作者:李冠穎沈柏瑞
作者(外文):Lee, Kuan-yinSamanta, Prasana Kumar
出版日期:2022
卷期:19:1
頁次:頁1-15
主題關鍵詞:關聯式陳列視覺吸引力觸摸行為購買意圖Related displayVisual appealTouch behaviorPurchase intention
原始連結:連回原系統網址new window
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  • 點閱點閱:3
期刊論文
1.Peck, Joann、Wiggins, Jennifer(2006)。It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion。Journal of Marketing,70(4),56-69。  new window
2.Hornik, Jacob(1992)。Tactile stimulation and consumer response。Journal of Consumer Research,19(3),449-458。  new window
3.Argo, Jennifer J.、Dahl, Darren W.、Morales, Andrea C.(2006)。Consumer contamination: How consumers react to products touched by others。Journal of Marketing,70(2),81-94。  new window
4.Peck, Joann、Shu, Suzanne B.(2009)。The effect of mere touch on perceived ownership。Journal of Consumer Research,36(3),434-447。  new window
5.Dahl, D. W.、Chattopadhyay, A.、Gorn, G. J.(1999)。The use of visual mental imagery in new product design。Journal of Marketing Research,36(1),18-28。  new window
6.Drèze, Xavier、Hoch, Stephen J.、Purk, Mary E.(1994)。Shelf management and space elasticity。Journal of Retailing,70(4),301-326。  new window
7.Cox, Keith K.(1970)。The effect of shelf space upon sales of branded products。Journal of Marketing Research,7(1),55-58。  new window
8.Argo, Jennifer J.、Dahl, Darren W.、Morales, Andrea C.(2008)。Positive consumer contagion: responses to attractive others in a retail context。Journal of Marketing Research,45(6),690-701。  new window
9.Castro, Iana A.、Morales, Andrea C.、Nowlis, Stephen M.(2013)。The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase。Journal of Marketing,77(4),118-133。  new window
10.Klatzky, Roberta L.、Lederman, Susan J.、Metzger, Victoria A.(1985)。Identifying objects by touch: An "expert system"。Perception and Psychophysics,37(4),299-302。  new window
11.McCabe, D. B.、Nowlis, S. M.(2003)。The effect of examining actual products or product descriptions on consumer preference。Journal of Consumer Psychology,13(4),431-439。  new window
12.Elder, Ryan S.、Krishna, Aradhna(2012)。The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation。Journal of Consumer Research,38(6),988-1003。  new window
13.Heller, Morton A.(1992)。Haptic Dominance in Form Perception: Vision versus Proprioception。Perception,21(5),655-660。  new window
14.Jones, Bill、O'Neil, Sandra(1985)。Combining Vision and Touch in Texture Perception。Perception & Psychophysics,37(1),66-72。  new window
15.Schifferstein, Hendrik N. J.、Fenko, Anna、Desmet, Pieter M. A.、Labbe, David、Martin, Nathalie(2013)。Influence of Package Design on the Dynamics of Multisensory and Emotional Food Experience。Food Quality and Preference,27(1),18-25。  new window
16.Peck, Joann、Childers, Terry L.(2003)。Individual differences in haptic information processing: The "need for touch" scale。Journal of Consumer Research,30(3),430-442。  new window
17.Reynolds-McIlnay, Ryann、Morrin, Maureen、Nordfält, Jens(2017)。How product-environment brightness contrast and product disarray impact consumer choice in retail environments。Journal of Retailing,93(3),266-282。  new window
18.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
19.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
20.Karangi, S. W.、Lowe, B.(2021)。Haptics and brands: The effect of touch on product evaluation of branded products。Journal of Consumer Behaviour,20(6),1480-1496。  new window
21.Zhang, Yuli、Kwak, Hyokjin、Puzakova, Marina、Taylor, Charles R.(2021)。Space between products on display: the impact of interspace on consumer estimation of product size。Journal of the Academy of Marketing Science,49(6),1109-1131。  new window
22.Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing,49(4),48-64。  new window
學位論文
1.張媛媛(2003)。藝術治療對國小學習障礙兒童提昇注意力的輔導效果(碩士論文)。臺中師範學院。  延伸查詢new window
2.林建成(2009)。台灣量販店廣告策略與商品陳列之關係研究(碩士論文)。靜宜大學。  延伸查詢new window
3.王世澤(2003)。體驗行銷:模型發展與實務驗證(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.今津次朗(1994)。POP廣告理論與圖案製作。藝風堂。  延伸查詢new window
2.許英傑、李冠穎(2021)。連鎖管理。前程文化事業股份有限公司。  延伸查詢new window
3.福田博英、林詠純(2012)。圖解看得懂、找得到、吸引購買的商品陳列法。易博士文化事業股份有限公司。  延伸查詢new window
 
 
 
 
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