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題名:網路直播購物平臺因素、直播主特質與直播內容對消費者正面情緒與衝動性購買行為影響之探究
書刊名:北商學報
作者:李文瑞張嘉雯楊佳瑀
作者(外文):Lee, Wen-rueyChang, Chia-wenYang, Chia-yu
出版日期:2022
卷期:40
頁次:頁23-52
主題關鍵詞:互動性吸引力娛樂性正面情緒衝動性購買行為InteractivityAttractivenessEntertainingEmotionImpulsive buying behavior
原始連結:連回原系統網址new window
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期刊論文
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會議論文
1.Cai, J.、Wohn, D. Y.、Mittal, A.、Sureshbabu, D.(2018)。Utilitarian and hedonic motivations for live streaming shopping。The 2018 ACM international conference on interactive experiences for TV and online video。  new window
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圖書論文
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