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M.、Sinkovics, R. R.(2009)。The use of partial least squares path modeling in international marketing。New challenges to international marketing。Emerald Group Publishing Limited。 | | 2. | Hulisi, B.、Mevlut, T.(2020)。Mobile Technology Acceptance Among Turkish Travelers。Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries。IGI Global。 | | 3. | Chin, Wynne W.(1998)。The partial least squares approach to structural equation modeling。Modern methods for business research。Lawrence Erlbaum Associates Publishers。 | |