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題名:新北市連鎖健身俱樂部品牌形象、品牌權益與認知價值
書刊名:運動研究
作者:張文榮 引用關係黃任億 引用關係樂冠妤陳慧峰 引用關係
作者(外文):Chang, Wen-jungHuang, Ren-yiYueh, Kuan-yuChen, Hui-feng
出版日期:2023
卷期:32:1
頁次:頁17-39
主題關鍵詞:品牌評價運動場館Aaker觀點Brand evaluationSports venuesAaker's perspective
原始連結:連回原系統網址new window
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  • 共同引用共同引用:21
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期刊論文
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26.Susanty, A.、Kenny, E.(2015)。The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks。ASEAN Marketing Journal,7(1),14-27。  new window
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28.李城忠、曾浚吉、張婉貞(20190300)。健身會館體驗行銷、品牌形象與專業知能對顧客滿意度之影響。管理資訊計算,8(1),34-44。new window  延伸查詢new window
29.Leone, Robert P.、Rao, Vithala R.、Keller, Kevin Lane、Luo, Anita Man、McAlister, Leigh、Srivastava, Rajendra(2006)。Linking brand equity to customer equity。Journal of Service Research,9(2),125-138。  new window
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31.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
32.Brown, Tom J.、Dacin, Peter A.(1997)。The Company and the Product: Corporate Associations and Consumer Product Responses。Journal of Marketing,61(1),68-84。  new window
33.Kim, M. J.、Lee, C.-K.、Jung, T.(2020)。Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model。Journal of Travel Research,59(1),69-89。  new window
34.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
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36.Zhang, Yi(2015)。The impact of brand image on consumer behavior: A literature review。Open Journal of Business and Management,3(1),58-62。  new window
37.Chakraborty, U.、Bhat, S.(2018)。Credibility of online reviews and its impact on brand image。Management Research Review,41(1),148-164。  new window
38.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review,61(5),64-75。  new window
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40.Boo, S.、Busser, J.、Baloglu, S.(2009)。A model of customer-based brand equity and its application to multiple destinations。Tourism Management,30(2),219-231。  new window
41.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。  new window
42.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4 suppl 1),33-44。  new window
43.張文榮、顏瑞棋(20200400)。旅遊目的地品牌權益分析--以臺灣主題樂園為例。行銷科學學報,16(1),31-53。new window  延伸查詢new window
44.Ansary, Amin、Nik Hashim, Nik M. Hazrul(2018)。Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth。Review of Managerial Science,12(4),969-1002。  new window
45.Tan, Teck Ming、Ismail, Hishamuddin Bin、Rasiah, Devinaga(2011)。Hierarchical Chain Of Consumer-Based Brand Equity: Review From The Fast Food Industry。International Business and Economics Research Journal,10(9),67-80。  new window
46.Nam, Janghyeon、Ekinci, Yuksel、Whyatt, Georgina(2011)。Brand equity, brand loyalty and consumer satisfaction。Annals of Tourism Research,38(3),1009-1030。  new window
47.Shabbir, M. Q.、Khan, A. A.、Khan, S. R.(2017)。Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness。International Journal of Innovation and Applied Studies,19(2),416-423。  new window
48.Hepola, J.、Karjaluoto, H.、Hintikka, A.(2017)。The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement。Journal of Product & Brand Management,26(3),282-293。  new window
49.Huang, L.-C.、Gao, M.、Hsu, P.-F.(2019)。A study on the effect of brand image on perceived value and repurchase intention in ecotourism industry。Ekoloji,28(107),283-287。  new window
50.Brunello, A.(2018)。Brand equity in sports industry。International Journal of Communication Research,8(1),25-30。  new window
51.Chang, W.-J.、Liao, S.-H.、Chung, Y.-C.、Chen, H.-P.(2020)。Service quality, experiential value and repurchase intention for medical cosmetology clinic: Moderating effect of Generation。Total Quality Management & Business Excellence,31(9/10),1077-1097。  new window
52.Pham, L. T. M.、Do, H. N.、Phung, T. M.(2016)。The effect of brand equity and perceived value on customer revisit intention: A study in quick-service restaurants in Vietnam。Acta Oeconomica Pragensia,24(5),14-30。  new window
53.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty。Journal of Marketing,65(2),81-93。  new window
54.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
55.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality。Journal of Retailing,64(1),12-40。  new window
56.Alhaddad, A.(2015)。Perceived quality, brand image and brand trust as determinants of brand loyalty。Journal of Research in Business and Management,3(4),1-8。  new window
57.Chang, W.-J.、Yin, J.、Katrichis, J. M.、Chang, C.-Y.、Yueh, K.-Y.(2022)。Image, attachment, perceived value and tourist behavior in heritage tourism: A study of Wuyishan, China。International Journal of Tourism & Hospitality Reviews,9(1),1-13。  new window
58.Chen, C.-C.、Hsiao, K.-L.、Wu, S.-J.(2018)。Purchase intention in social commerce: An empirical examination of perceived value and social awareness。Library Hi Tech,36(4),583-604。  new window
59.Civelek, M. E.、Ertemel, A. V.(2019)。The role of brand equity and perceived value for stimulating purchase intention in B2C e-commerce web sites。Business and Economics Research Journal,10(1),233-243。  new window
60.Coderre, F.、Sirieix, L.、Valette-Florence, P.(2022)。The facets of consumer-based food label equity: Measurement, structure and managerial relevance。Journal of Retailing and Consumer Services,65。  new window
61.Fianto, A. Y. A.、Hadiwidjojo, D.、Aisjah, S.、Solimun, S.(2014)。The influence of brand image on purchase behaviour through brand trust。Business Management and Strategy,5(2),58-76。  new window
62.Hossain, M. S.、Anthony, J. F.、Beg, M. N. A.、Hasan, K. B. M. R.、Zayed, N. M.(2020)。Affirmative strategic association of brand image, brand loyalty and brand equity: A conclusive perceptual confirmation of the top management。Academy of Strategic Management Journal,19(2),1-7。  new window
63.Lin, J. S.-S.(2018)。The moderating role of intercultural service encounters in the relationship among tourist's destination image, perceived value and environmentally responsible behaviors。American Journal of Tourism Management,7(1),1-9。  new window
64.Listiana, E.(2015)。Country of origin image and it's impact on brand association, perceived quality and brand loyalty。Journal of Marketing and Consumer Research,10,19-29。  new window
65.Rashid, A. G.、Rizvi, W. H.、Amir, H.(2020)。Deciphering brand loyalty through brand association and emotional confidence。Business Review,15(1),97-107。  new window
66.Saravanaraj, M. G.、Pillai, S.(2017)。An analysis of the green product attributes that entice green purchasing: A study done in Bangalore City。International Journal of Asian Social Science,7(3),199-205。  new window
67.Shakeri, S.、Alavi, H. H.(2016)。Investigating the impact of brand love, brand image, excitement and word of mouth on consumers。International Journal of Information Research and Review,3(11),3081-3085。  new window
68.Sofiane, L.(2019)。The impact of consumer-based brand equity on word-of-mouth behavior。International Journal of Business and Social Science,10(4),75-85。  new window
69.陳瑞蓮、胡崇偉、陳昱文(20211200)。健身社會學之芻議--以臺灣健身俱樂部的發展進程為例。國立臺中教育大學體育學系學刊,16,75-87。new window  延伸查詢new window
70.蕭至惠(20050900)。顧客滿意空間模式理論運用之實證研究--以P商業銀行為例。顧客滿意學刊,1(2),73-106。new window  延伸查詢new window
71.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
72.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
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會議論文
1.Martin, Greg S.、Brown, Tom J.(1991)。In Search of Brand Equity: The Conceptualization and Operationalization of the Brand Impression Construct。1991 AMA Winter Educator's Conference "Markering Theory and Applications"。Chicago:American Marketing Association。431-438。  new window
2.Anderson, J.(2007)。Brand equity: The perpetuity perspective。AMA EDUCATORS PROCEEDINGS。American Marketing Association。142-143。  new window
3.Budiono, S.、Purba, J. T.、Adirinekso, G. P.(2021)。Measurement of purchase intention through brand awareness, perceived quality, brand loyalty: An experience from Indonesia。The International Conference on Industrial Engineering and Operations Management,(會議日期: 2021, August 16-18)。  new window
4.Hanifah, R. D.、Wahyudi, A. S.、Nurbaeti, N.(2016)。Influence of brand equity towards perceived value in 5 star hotel at Jakarta。The international conference on tourism, gastronomy, and tourist destination。Atlantis Press。235-241。  new window
5.Pradnyaputra, E.、Chaerudin, R.(2016)。Influence of brand association toward brand loyalty of Weidenmann。International Conference on Ethics of Business, Economics, and Social Science,(會議日期: 2016, September 16)。  new window
6.Rahmatulloh, R.、Yasri, Y.、Abror, A.(2019)。The influence of brand image and perceived quality on brand loyalty with brand trust as mediator in PT Bank Syariah Mandiri。The 2nd Padang international conference on education, economics, business and accounting。Atlantis Press。285-294。  new window
7.Yang, T.-J.、Chin, P.-F.、Tu, Y.-C.、Peng, W.-H.(2015)。The Impacts of brand awareness and image on the decision-making of the children's English school。The 3rd International Conference on Business, Economics and Accounting,(會議日期: 2015, April 15-17)。  new window
學位論文
1.蔡士傑(2005)。運動健身俱樂部服務品質、顧客滿意度與再購意願之研究--以桑富士運動俱樂部為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.張家豪(2015)。健身俱樂部會員體驗行銷、關係品質及顧客保留之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
3.Njuguna, R. K.(2014)。The influence of brand equity on consumer choice in branded bottled water among supermarket customers in Nairobi Central Business District, Kenya(博士論文)。Kenyatta University。  new window
4.黃芊文(2021)。社群媒體行銷、參與行為與品牌權益之相關研究--以健身工廠為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Riezebos, R.、Kist, B.、Kootstra, G.(2003)。Brand management: A theoretical and practical approach。Prentice-Hall。  new window
2.彭建彰、呂旺坤(2005)。品牌行銷與管理。台北市:華泰。  延伸查詢new window
3.Aaker, David A.、Joachimsthaler, E.(2009)。Brand leadership: Building assets In an information economy。New York:Free Press。  new window
4.Kotler, P.(1999)。Marketing Management。New Jersey:Prentice Hall International, Inc.。  new window
5.Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2001)。Consumer behavior。Harcourt College Publishers。  new window
6.吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
7.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
8.Aaker, D. A.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。The Free Press。  new window
9.Schmitt, Bernd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
10.Priansa, D. J.(2017)。Perilaku konsumen dalam persaingan bisnis kontemporer。Alfabeta。  new window
11.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
其他
1.姚舜(20210108)。柏文去年營收36.8億元 創歷史新高,https://ctee.com.tw/livenews/aj/ctee/a03601002021010818291991。  延伸查詢new window
2.臺灣趨勢研究(2021)。2021年健身房產業調查報告,https://www.twtrend.com/trend-detail/gymsurvey02/。  延伸查詢new window
3.蕭道田(20221212)。臺東健身房數量逐漸增加 健身市場大,https://ksnewswin.com/a2022121220.html。  延伸查詢new window
圖書論文
1.Gladden, J. M.、Milne, G. R.(2004)。Examining the importance of brand equity in professional sport。The business of sports。Jones and Bartlett。  new window
 
 
 
 
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