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題名:基於不一致理論視角探討旅遊網站音樂效果對於消費者之影響
書刊名:休閒事業研究
作者:高于歡鄭紹成
作者(外文):Kao, Yu-huanCheng, Shao-cheng
出版日期:2019
卷期:17:4
頁次:頁14-30
主題關鍵詞:背景音樂不一致理論廣告記憶MusicIncongruityWebsiteAdvertising memory
原始連結:連回原系統網址new window
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期刊論文
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2.Kim, J. H.、Kim, M.、Lennon, S. J.(2009)。Effects of Web Site Atmospherics on Consumer Responses: Music and Product Presentation。Direct Marketing: An International Journal,3(1),4-19。  new window
3.Moore, Robert S.、Stammerjohan, Claire Allison、Coulter, Robin A.(2005)。Banner advertiser: Web site context congruity and color effects on attention and attitudes。Journal of Advertising,34(2),71-84。  new window
4.Sullivan, G. L.(1990)。Music format effects in radio advertising。Psychology and Marketing,7(2),97-108。  new window
5.Kellaris, James J.、Cox, Anthony D.、Cox, Dena(1993)。The effect of background music on ad processing: A contingency explanation。Journal of Marketing,57(4),114-125。  new window
6.Solomon, M. R.、Ashmore, R. D.、Longo, L. C.(1992)。The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising。Journal of Advertising,21(4),23-34。  new window
7.Lavack, A. M.、Thakor, M. V.、Bottausci, I.(2008)。Music-brand congruency in high- and low-cognition radio advertising。International Journal of Advertising,27(4),549-568。  new window
8.Hung, K.(2000)。Narrative music in congruent and incongruent TV advertising。Journal of Advertising,29(1),25-34。  new window
9.Rodgers, S.(2003)。The effects of sponsor relevance on consumer reactions to internet sponsorships。Journal of Advertising,32(4),67-76。  new window
10.Dubé, L.、Chebat, J.、Morin, S.(1995)。The Effects of Background Music on Consumers'€ Desire to Affiliate in Buyer-seller Interactions。Psychology and Marketing,12(4),305-319。  new window
11.Cornwell, T. Bettina、Maignan, Isabelle(1998)。An international review of sponsorship research。Journal of Advertising,27(1),1-21。  new window
12.Kellaris, J. J.、Kent, R. J.(1992)。The Influence of Music on Consumers' Temporal Perceptions: Does Time Fly when You're Having Fun?。Journal of Consumer Psychology,1(4),365-376。  new window
13.Mattila, A. S.、Wirtz, J.(2001)。Congruency of scent and music as a driver of in-store evaluations and behavior。Journal of Retailing,77(2),273-289。  new window
14.Lynch, James、Schuler, Drue(1994)。The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation。Psychology & Marketing,11(5),417-445。  new window
15.Priester, Joseph R.、Godek, John、Nayakankuppum, D. J.、Park, Kiwan(2004)。Brand congruity and comparative advertising: When and why comparative advertisements lead to greater elaboration。Journal of Consumer Psychology,14(1/2),115-123。  new window
16.Dearden, J.(1978)。Cost accounting comes to services industries。Harvard Business Review,56(5),132-140。  new window
17.Onkvisit, S.、Shaw, J. J.(1989)。Service marketing: Image, branding, and competition。Business Horizons,32(1),13-18。  new window
18.Wang, K. C.、Hsieh, A. T.、Chen, W. Y.(2002)。Is the tour leader an effective endorser for group package tour brochures?。Tourism Management,23(5),489-498。  new window
19.Bezjian, Avery A.、Calder, B.、Iacobucci, D.(1998)。New media interactive advertising vs. traditional advertising。Journal of Advertising Research,38(4),23-32。  new window
20.Clarke, Keith、Belk, Russell W.(1979)。The effects of product involvement and task definition on anticipated consumer effort。NA: Advances in Consumer Research,6(1),313-318。  new window
21.Baker, J.、Levy, M.、Grewal, D.(1992)。An experimental approach to making retail store environmental decisions。Journal of Retailing,68(4),445-460。  new window
22.Kamins, Michael A.、Gupta, Kamal(1994)。Congruence Between Spokesperson and Product Type: A Matchup Hypothesis Perspective。Psychology & Marketing,11(6),569-586。  new window
23.Sirgy, M. J.、Su, C. T.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research,38(4),340-352。  new window
24.Yi, You-Jae(1990)。Cognitive and Affective Priming Effects of the Context for Print Advertisements。Journal of Advertising,19(2),40-49。  new window
25.Houston, Michael J.、Childers, Terry L.、Heckler, Susan E.(1987)。Picture-word consistency and the elaborative processing of advertisements。Journal of Marketing Research,24(4),359-369。  new window
26.Mcdaniel, S. R.(1999)。An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas。Psychology and Marketing,16(2),163-184。  new window
27.Heckler, S. E.、Childers, T. L.(1992)。The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?。Journal of Consumer Research,18(4),475-492。  new window
28.Milliman, Ronald E.(1986)。The influence of background music on the behavior of restaurant patrons。Journal of Consumer Research,13(2),286-289。  new window
29.Caldwell, C.、Hibbert, S. A.(2002)。The influence of music tempo and musical preference on restaurant patrons' behavior。Psychology and Marketing,19(11),895-917。  new window
30.Lange, Fredrik、Dahlen, Michael(2003)。Let's be strange: Brand familiarity and ad-brand incongruency。Journal of Product & Brand Management,12(7),449-461。  new window
31.Lee, Y. H.(2000)。Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence。Journal of Advertising,29(2),29-43。  new window
32.Wedin, L.(1972)。A multidimensional study of perceptual-emotional qualities in music。Scandinavian Journal of Psychology,13(4),241-257。  new window
33.Scherer, K. R.、Oshinsky, J. S.(1977)。Cue utilization in emotion attribution from auditory stimuli。Motivation and Emotion,1(4),331-346。  new window
34.Dahlén, Micael、Lange, Fredrik(2004)。To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity。Journal of Marketing Theory and Practice,12(3),20-35。  new window
35.Siemens, Jennifer Christie、Smith, Scott、Fisher, Dan、Jensen, Thomas D.(2008)。Product Expertise versus Professional Expertise: Congruency between an Endorser's Chosen Profession and the Endorsed Product。Journal of Targeting, Measurement & Analysis for Marketing,16(3),159-168。  new window
36.Swinyard, W. R.(1993)。The effects of mood, involvement, and quality of store experience on shopping intentions。Journal of Consumer research,20(2),271-280。  new window
37.Bruner, Gordon C. II(1990)。Music, Mood, and Marketing。Journal of Marketing,54(4),94-104。  new window
38.Meyers-Levy, Joan、Tybout, Alice M.(1989)。Schema congruity as a basis for product evaluation。Journal of Consumer Research,16(1),39-54。  new window
39.Milliman, R. E.(1982)。Using Background Music to Affect the Behavior of Supermarket Shoppers。Journal of Marketing,46(3),86-91。  new window
40.Sengupta, Jaideep、Goodstein, Ronald C.、Boninger, David S.(1997)。All Cues are not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions。Journal of Consumer Research,23(4),351-361。  new window
41.De Pelsmacker, Patrick D.、Geuens, Maggie、Anckaert, Pascal(2002)。Media context and advertising effectiveness: The role of context appreciation and context/ad similarity。Journal of Advertising,31(2),49-61。  new window
42.Shostack, G. Lynn(1977)。Breaking Free from Product Marketing。Journal of Marketing,41(2),73-80。  new window
43.Furnham, A.、Gunter, B.、Richardson, F.(2002)。Effects of product--program congruity and viewer involvement on memory for televised advertisements。Journal of Applied Social Psychology,32(1),124-141。  new window
44.Berry, L. L.(1980)。Service marketing is different。Business,30(3),24-28。  new window
45.Shen, Y.、Chen, T.(2006)。When east meets west: The effect of cultural tone congruity in ad music and message on consumer ad memory and attitude。International Journal of Advertising,25(1),51-60。  new window
46.Lee, Yih Hwai、Mason, Charlotte(1999)。Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor。Journal of Consumer Research,26(2),156-169。  new window
47.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
48.Alden, D. L.、Mukherjee, A.、Hoyer, W. D.(2000)。The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising。Journal of Advertising,29(2),1-15。  new window
49.Alpert, Judy I.、Alpert, Mark I.(1990)。Music Influences on Mood and Purchase Intentions。Psychology & Marketing,7(2),109-133。  new window
50.Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing,49(4),48-64。  new window
51.Kamins, Michael A.(1990)。An Investigation into the "Match-Up" Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep。Journal of Advertising,19(1),4-13。  new window
52.Areni, C.、Cox, K.(1994)。The persuasive effects of evaluation, expectancy and relevancy dimensions of incongruent visual and verbal information。Advances in consumer research,21(6),337-337。  new window
53.Bello, D.、Etzel, M.、Pitts, R.(1983)。The communication effects of controversial sexual content in television programs and commercials。Journal of Advertising,12(3),32-42。  new window
54.Bonde, L. O.、Juel, K.、Ekholm, O.(2018)。Associations between music and health-related outcomes in adult non-musicians, amateur musicians and professional musicians-Results from a nationwide Danish study。Nordic Journal of Music Therapy,27(4),262-282。  new window
55.Cupchik, G. C.、Rickert, M.、Mendelson, J.(1982)。Similarity and preference judgements of musical stimuli。Scandinavian Journal of Psychology,23(4),273-282。  new window
56.Hernandez-Ruiz, E.(2019)。How is music processed? Tentative answers from cognitive neuroscience。Nordic Journal of Music Therapy,28(4),315-332。  new window
57.Horn, M.、McEwen, W.(1977)。The effect of program context on commercial performance。Journal of Advertising,9(3),35-51。  new window
58.Lord, K.、Burnkrant, R.、Unnava, H.(2001)。The effects of program-induced mood states on memory for commercial information。Journal of Current Issues and Research in Advertising,23(1),1-16。  new window
59.Oakes, S.(2007)。Evaluating empirical research into music in advertising: A congruity perspective。Journal of Advertising Research,47(1)。  new window
60.Oakes, S.、North, A.(2008)。Reviewing congruity effects in the service environment musicscape。International Journal of Service Industry Management,19(1),63-82。  new window
61.Ramos, L.(1993)。The effects of on-hold telephone music on the number of premature disconnections to a statewide protective services abuse hot line。Journal of Music Therapy,30,119-138。  new window
62.Schindler, P. S.(1986)。Color and contrast in magazine advertising。Psychology & Marketing,3(2),69-78。  new window
63.Sharma, A.(2000)。Recall of television commercials as a function of viewing context: The impact of program-commercial congruity on commercial messages。The Journal of General Psychology,127(4),383-396。  new window
64.Swanwick, K.(1973)。Musical cognition and aesthetic response。Psychology of Music,1(2),7-13。  new window
65.Lafferty, Barbara A.、Goldsmith, Ronald E.(1999)。Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad。Journal of Business Research,44(2),109-116。  new window
66.Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research,12(1),31-46。  new window
會議論文
1.Fish, I. L.(1972)。The visual aspects of resource management。The 16th Annual Arizona Watershed Symposium。University of San Diego。38-43。  new window
研究報告
1.Holbrook, M. B.、Anand, Punam(1988)。Aims, Concepts, and Methods in Marketing Research on Consumer Esthetics: The Effects of Tempo on Perceptual and Affective Responses to Music。  new window
圖書
1.Bruner, G. C.、Hensel, P. J.(2001)。Marketing scales handbook。American Marketing Association。  new window
2.Cooper, D. R.、Schindler, P. S.(2009)。Business research methods。McGraw-Hill International Enterprises, Inc.。  new window
3.Solomon, M.(2009)。Consumer behaviour: A European perspective。Financial Times/Prentice Hall。  new window
4.Zikmund, W. G.、Babin, B. J.、Carr, J. C.、Griffin, M.(2010)。Business Research Methods。South Western Cengage。  new window
其他
1.台灣網路資訊中心(2018)。2018年台灣寬頻網路使用狀況調查,https://www.twnic.net.tw/doc/twrp/201812e.pdf。  延伸查詢new window
2.觀光局(2018)。2018年國人旅遊狀況調查,https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=90319cdb-c48e-4e18-8bd6-56188edb7203&type=4&no=2。  new window
圖書論文
1.Bateson, John E. G.(1977)。Do we need service marketing?。Marketing Consumer Services: New Insights。Cambridge, MA:Marketing Science Institute。  new window
 
 
 
 
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