As Taiwanese individuals have gained more experience traveling abroad, the evolution of the Internet and social media, easy access to travel information, and the emergence of low-cost airlines worldwide have brought about a shift in the way Taiwanese people travel. Travel styles have transformed from the earlier era of group tours and semi-self-guided travel, where airfare and hotel accommodations were arranged by the travel operators, to the present trend of fully independent, backpackers. Since 2011, Taiwanese travelers in Europe have benefited from visa-free access, and the familiarity of driving directions, habits, and traffic rules in Europe, similar to those in Taiwan, has contributed to a gradual increase in the number of Taiwanese tourists engaging in self-drive tours in Europe. Moreover, self-driving tours offer a unique travel experience compared to traditional mass transportation options. Taking self-driving travelers of this travel type as the research object, this study explores their motivations for choosing self-driving travel, travel preferences, and self-driving travel satisfaction to conduct the research. The empirical study found that self-driving travelers' travel companions are mainly family members and relatives. In terms of the number of travel days, 11 to 20 days accounted for the most. In terms of travel preferences, travelers attach more importance to natural and ecological tourism features, such as natural scenery and special geographic landscapes. In terms of travel satisfaction, the most satisfied factor is the convenience of self-driving in Europe and the ability to decide the length of stay independently. Through multiple regression analysis, the motivation of "experiencing local culture and activities", "self-actualization and growth", "escaping and seeking relaxation" all significantly affect travel satisfaction. The findings of this study can be used as a reference for the travel planning of Taiwanese self-driving tourists to Europe.