After the Covid-19, people have become more aware of environmental conservation, leading to an increased preference among consumers for green hotels. This study primarily draws upon the theory of Planned Behavior and the theory of ethics to construct an integrated empirical model. The aim is to verify and explain the factors influencing intention to visit green hotels and their satisfaction with the experience. Furthermore, this model further examines the direct and mediating roles played by intention to visit green hotels. Subsequently, relevant data from the Taiwanese people were collected through questionnaires, and causal relationships between research concepts were quantitatively analyzed. In the end, a total of 190 valid respondent data were obtained, and the PLS-SEM analysis technique was employed for measurement and structural model analysis. The results reveal that moral obligation and environmental justice significantly influence subjective norms. Perceived benefits have a significant impact only on consumer attitude. Key influencing factors for booking intentions include consumer attitudes, subjective norms, and trust in green certification. Ultimately, only consumer attitudes and booking intentions positively affect consumer experiential satisfaction. Therefore, hotel operators can gain deeper insights and understanding of booking intentions and experiential satisfaction for green hotels based on these survey findings. This knowledge can inform the development of competitive marketing strategies promoting environmentally friendly practices, leading to successful certification for green hotels. Additionally, this approach can help cultivate a customer base with heightened awareness of natural conservation and attract more visitors.