This study intends to explore the influence of service dominant logic, social capital, dynamitic service innovation capacity, and service innovation. This study intends to understand service dominant logic in Taiwan through empirical investigation. Considering this issue is new in Taiwan and lacks of plenty literatures, this study will start by qualitative research to verifying those important factors of different levels and process. This study be conducted in two stages, including qualitative study, and questionnaire survey. The first stage of this study is qualitative study. We collected data which relate to service dominant logic, social capital, dynamitic service innovation capacity, and service innovation variables to find out those antecedent, consequences of service innovation. The second stage conducted a series of questionnaire. As those past studies of service dominant logic remain on exploratory stage, the results of this study could be very helpful for academicians to further validate the research model and could be very useful for professionals to design and implement service strategies.