近年來公共圖書館積極投入形象設計，進行經營理念與特色定
義，以塑造識別形象。本研究旨在探討我國公共圖書館設計形象的
項目與方法，並加以訪談館員，瞭解館員看待其改造內容的認知與
評價。本研究採用深度訪談法(in-depth interview)進行資料蒐集與分
析，研究對象由五所公共圖書館館長、參與形象識別系統建構及未
參與之館員共 28 位組成。
綜合訪談結果與相關文獻，本研究發現目前我國公共圖書館進
行形象識別系統設計的原因有：總分館計畫提供的資源充足；館舍
空間更新的同時需要同步的形象呈現；提升圖書館可見度。此外，
亦獲得公共圖書館形象識別系統的共通點，在基本系統部分，多數
館以書本、縣市英文字母為主符號；主色系參酌各縣市公共圖書館
的在地特色發想；字體以其後續應用的便利性與適用性為考量。
有關形象識別系統的認知，館員認為其帶來的價值分別為加深
總分館間的連結；產生向心力，樂於為機構奉獻；加速業務效能，
使成品美觀；認知自身的專業形象與服務使命。

The article aims to investigate the Library Identity System (LIS)
design models and practical experience of the public libraries in Taiwan by
using the Corporate Identity System (CIS). The article collected and
analyzed information by in-depth interview, the subjects are 28 librarians
from five public libraries, including the directors, and librarians with
experience and non-experience in Library Identity System designing.
After integrating the result of interview and relevant literatures, the
study showed that the reason why the public libraries in Taiwan started to
design the LIS. Furthermore, the study even demonstrated that the LIS of
public libraries have something in common: Using books and capital letter
of county in their logo. The main colors are creative with the feature of
public libraries. Using copyright-free fonts.
After interviewing librarians’ perception of the LIS, the study
demonstrated it bring four values to librarians: Deepen Relationship in
Public Library System. Inspire the librarians’ centripetal force, set up the
spirit of service team. Speed up their page layout work. Identified their
professional and mission.