The purpose of this study is to explore the reasons why LINE Pay users adopt this innovation, the information needs and information-seeking behavior in the innovation-decision process which includes the knowledge, persuasion, decision, implementation, and confirmation stages, and the factors that influence mobile payment users to continue to use LINE Pay. This study applied qualitative research method and researchers conducted semi-structured interview to collect data. A total of 12 interviews were conducted with LINE Pay users. This study's results indicate that the reasons why LINE Pay was adopted are as follows: It allows users make payments more conveniently, maintain personal hygiene, receive LINE points and bonuses, integrate with the most commonly used communication software, use a variety of channels and bundle with cloud invoice codes via the interface. Secondly, the information needs of LINE Pay users are as follows: information about channels and shops, interface use and functions, the participating shops and suppliers and their related regulations, discount and rebate rules, differences between other transaction methods, and information security. Furthermore, information-seeking channels are the following: online resources, official channels, interpersonal channels, shops, and mass media. Finally, factors affecting continuous use of LINE Pay include information security, number of channels, amount of discounts and rebates, the interface of the LINE Pay system, and the number of users among friends and relatives.