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題名:以服務設計觀點探討藝文活動平臺介面設計
書刊名:設計學年刊
作者:薛家和陳建雄 引用關係
作者(外文):Hsueh, Chia-hoChen, Chien-hsiung
出版日期:2024
卷期:12
頁次:頁121-144
主題關鍵詞:藝文活動服務設計雙鑽石設計流程介面設計狩野模式Art and cultural activitiesService designDouble diamond design processInterface designKano model
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民眾透過藝文平台獲得活動資訊參與,然而,現有藝文活動平台有待改進。
本研究旨在提升平台服務且提出平台介面設計的建議及未來方向。基於雙鑽石
設計流程架構進行,經質化研究與量化分析發掘缺口,進行原型設計,利用狩
野模式評估原型設計。研究結果為:1.服務缺口與痛點,包括「活動偏好與推
薦不足導致資訊過多」、「活動掌握度不佳導致錯失活動」、「資訊交流不足
導致缺乏參考依據」、「功能不清晰導致無法快速進行全站搜尋」、「資訊架
構不良導致不易找到所需」、「圖標與文字說明不明導致不易辨識」。2.提出
新功能與設計優化,分別為「偏好與推薦」、「追蹤與提醒」、「評價與評論」、
「全站搜尋」、「資訊架構」、「一致性圖標」3.新功能中以「全站搜尋」、
「資訊架構」、「偏好與推薦」滿意度較高。本研究提出藝文活動平台設計建
議包含:(1)簡潔資訊架構,層級結構清晰。(2)優化全站搜尋,可視易用
提示。(3)合宜追蹤提醒,適時給予訊息。
The public obtains event information and participates through cultural and
artistic platforms, but existing platforms need improvement. This study aims to
enhance platform services and provide suggestions for future directions. Based on
the Double Diamond design process framework, the research results are as follows:
1. Service gaps and pain points, including "insufficient activity preferences and
recommendations leading to information overload," "poor grasp of activities leading
to missed opportunities," "insufficient information exchange leading to a lack of
reference," "unclear functions leading to an inability for quick site-wide searches,"
"poor information architecture making it difficult to find what is needed," "unclear
icons and text explanations making recognition difficult." 2. Proposing new features
and design optimizations, including "preferences and recommendations," "tracking
and reminders," "ratings and comments," "site-wide search," "information
architecture," "consistent icons." 3. Among the new features, satisfaction is higher
for "site-wide search," "information architecture," and "preferences and
recommendations." This study proposes design suggestions for cultural and artistic
event platforms, including (1) Concise information architecture with a clear
hierarchical structure. (2) Optimize site-wide search with visually intuitive prompts.
(3) Appropriate tracking reminders, providing timely messages.
 
 
 
 
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