聚豐全球股份有限公司是一家供應鏈管理服務公司，主要的顧客為中小型製造業，服務的內容
是協助中小型製造業把公司所生產的商品，在國際級的電子商務平台上架銷售，讓消費者可以
直接購買到這些企業的商品，透過這種方式，中小型製造業可以不再僅是為品牌企業或是通路
進行代工生產，而能夠直接銷售給終端消費者，而採用這種去中間化的形式，有機會讓企業獲
取更高的利潤。不過進行跨境銷售並非易事，因為當企業進行跨境直接銷售給終端消費者時，
還需要對物流與海外倉儲進行適當的安排，故聚豐全球也提供在物流與海外倉儲的相關服務，
讓企業進行跨境電子商務時，可以滿足消費者的要求，更快速的將商品運送到顧客手上。
雖然有許多中小製造業都有意在電子商務平台上銷售商品，但是這樣的營運方式與原先有很大
的差異，故在公司沒有相關資源的情形下，通常不會積極的投入，甚至僅在「曾經考慮」的階段
就停止。因此本個案將討論聚豐全球應該要如何讓中小製造業瞭解其供應鏈整合服務的優點，
並且願意採用聚豐全球的服務來進軍跨境電子商務的領域，以降低企業在進行營運轉型時的風險。

Wegoluck Co. Ltd. offers the services of supply chain. Most clients of Wegoluck are small and medium-
sized manufacturers, and the company offers support on enlisting their products on international e-
commerce platforms through which consumers can purchase the products they design. This allows the
mid-sized and small manufacturers to do more than being outsourcer for large brands or traders; they
can sell their products to the end users directly. By adopting this disintermediation model, the traders
are eliminated from the procedure, and manufacturers could make higher profit. However, cross-border
e-commerce is not easy to implement. When selling a product to overseas end users, a company needs
to deal with the logistics and arrange warehouses for the goods in the foreign country. Wegoluck offers
relevant services to ensure that a company doing Cross-Border e-commerce can have their products
delivered to the customers efficiently.
Though many mid-sized and small manufacturers are considering selling their products on the e-
commerce platforms, but many of them withdraw from devoting lots of resources in this channel for it
is very different from their conventional sales model; they might just stop at make a proposal stage. In
response to this situation, this case focuses on how Wegoluck Co. Ltd. can present the advantages of
cross-border e-commerce to their potential clients and convince them to use its service, which is essential
for customers to lower the risk in the transformation of their business model.