The main objective of this study is to compare the audience's perceptual experiences when watching
animation and reading comic. The popular anime series "Detective Conan" was selected as the sample,
and segments with the same plot were extracted from both the comic and the animation. A 12-item
Semantic Differential scale was designed based on the content and used as the basis for the
questionnaire survey. The survey was conducted among 123 college students majoring in
design-related fields. The participants were divided into group A (participated animation test followed
comic test) and B (participated animation and comic test separately). The research findings revealed the
following: (1) The animation received higher scores in terms of "positive" semantic attitudes compared
to the comic. (2) In Group A, only one item out of the 12 items exhibited different perceptions between
the animation and the comic, while in Group B, five items showed different perceptions. (3) Pearson
correlation coefficient tests showed that there was a positive correlation between image perceptions
towards animation and comics. (4) Utilizing factor analysis, this study categorized the perceptual
experience of the animation and the comic into three factors: 1. Satisfaction of sensory experience, 2.
Psychological involvement, and 3. Dynamic entertainment effects. In conclusion, when comparing the
original animation and comic, the animation form enhances the audience's "positive" perceptual
experiences. However, the differences between the two media are not significant.