It has been a goal for governments and enterprises to achieve the
issues of environmental protection and sustainable development. Since
environmental changes and climate instability have caused consumers’
interest in green products, firms have started to focus on green issues
and launch environmental policies to reduce environmental pollution.
Therefore, this study aims to discover the relationship among green
marketing, corporate social responsibility, corporate image, and
consumers’ purchase intention. The results show that green marketing,
corporate social responsibility and corporate image will have positive
effect on consumers’ purchase intention, furthermore, and corporate social
responsibility and corporate image will have indirect effect between
green marketing and consumers’ purchase intention. If enterprises pay
more attention to environmental and social issues and make relevant
improvements in marketing, execution, and management, it will not
only enhance the company's emphasis on corporate social responsibility,
but also improve the corporate image of the enterprise, and consumers’
purchase intention will increase accordingly.