| 圖書1. | 郭崑謨(1984)。行銷管理。臺北:三民書局。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 陳定國(1983)。企業管理。台北:三民書局。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 李明賢、鍾漢清(1983)。生產管理實務與策略。清華管理科學圖書中心。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Rowe, A. J.、Mason, R. O.、Dickel, K.(1982)。Strategic Management & Business Policy--A methodological approach。NY:Addison-Wesley Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Patz, Alan L.(1981)。Strategic Decision Analysis: A General Management Framework。Little, Brown and Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | 許士軍(1983)。放眼世界談管理。 延伸查詢![new window](/gs32/images/newin.png) | 7. | Cravens, David W.、Hills, Gerald E.、Woodruff, Robert B.(1982)。Marketing Decision Making Concepts and Strategy。Richard D. Irwin, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Hisrich, Robert D.、Peters, Michael P.(1984)。Marketing Decision for New and Mature Products: Planning, Development, and Control。Bell & Howell Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Schoell, William F.(1985)。Marketing: Contemporary Concepts and Practices。Allyn and Bacon, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kotler, Philip(1984)。Marketing Management: Analysis, Planning and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |