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題名:臺灣茶葉購買行為之研究
書刊名:臺灣銀行季刊
作者:楊和炳
出版日期:1990
卷期:41:1
頁次:頁454-488
主題關鍵詞:行為茶葉臺灣購買
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:20
期刊論文
1.Jacoby, Jacob(1971)。A model of multi-brand loyalty。Journal of Advertising Research,11(3),25-31。  new window
2.Tucker, W. T.(1964)。The development of brand loyalty。Journal of Marketing Research,1,32-35。  new window
3.Newman, Joseph W.、Staelin, Richard(1972)。Prepurchase Information Seeking for New Cars and Major。Journal of Marketing Research,9(3),249-257。  new window
4.Anderson, Rolph E.(1973)。Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance。Journal of Marketing Research,10(1),38-44。  new window
5.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer Satisfaction: A New Concept。Journal of Marketing,40(2),25-33。  new window
6.Brown, George H.(1952)。Brand Loyalty: fact or Fiction?。Advertising Age,23(1),53-55。  new window
7.林清山(19810100)。X[feb4]統計法的事後比較。測驗年刊,28,121-129。new window  延伸查詢new window
8.Assael, Henry、Marvin, Roscoe A. Jr.(1976)。Approaches to Market Segmentation Analysis。Journal of Marketing,40,67-76。  new window
9.Stafford, James E.(1966)。Effect of Group Influences on Consumer Brand Preferences。Journal of Marketing Research,3。  new window
10.Kunkel, John H.、Berry, Loenard L.(1968)。A Behavior Conception of Retail Image。Journal of Marketing,32(4),21-27。  new window
11.Farely, John U.(1964)。Brand Loyalty and the Economics of Information。Journal of Business,37(4),370-381。  new window
12.Guest, Lester(1964)。Brand Loyalty Revisited: A twenty Year Report。Journal of Applied Psychology,48(2),93-97。  new window
13.Charlton, P.、Ehrenberg, A. S. C.(1973)。McConnell's Experimental Brand Choice Data。Journal of Marketing Research,10,302-307。  new window
14.Johnson, Richard M.(1971)。Market Segmentation: A Strategic Management Tool。Journal of Marketing Research,8(1),13-18。  new window
15.Kotrba, R. William(1966)。The Strategy Selection Chart。Journal of Marketing,30,22-25。  new window
16.Bender, Wesley C.(1964)。Consumer Purchase Costs: Do Retailers Recognize Them?。Journal of Retailing,40(1),1-8。  new window
17.Davidson, W. Phillips(1959)。On the Effect of Communication。Public Opinion Quarterly,3。  new window
18.Blattberg, Robert C.、Sen, Subrata K.(1974)。Market Segmentation Using Models of Multidimensional Purchasing Behavior。Journal of Marketing,38(4),17-28。  new window
19.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review,34(1),116-128。  new window
20.Smith, Wendell R.(1956)。Product differentiation and market segmentation as alternative marketing strategies。Journal of Marketing,21(1),3-8。  new window
會議論文
1.Myers, James H.、Alpert, Mark I.(1976)。Semantic Confusion in Attitude Research: Salience VS. Importance。The Seventh Annual Conference of the Association of Consumer Research。  new window
學位論文
1.張清泉(1984)。咖啡購買行為研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Berelson, Bernard、Steiner, Gary A.(1964)。Human Behavior。New York:Harcourt, Brace & World。  new window
2.Frank, Ronald E.、Massy, William F.、Wind, Yoram(1972)。Market Segmentation。Englewood Cliffs, New Jersey:Prentice-Hall, Inc。  new window
3.張春興(1977)。心理學。臺北:東華書局。  延伸查詢new window
4.陳定國(1977)。現代行銷學。台北:華泰書局。  延伸查詢new window
5.張紘炬(1985)。統計學。華泰書局。  延伸查詢new window
6.Engel, James F.、Blackwell, Roger D.、Kollat, David T.(1978)。Consumer Behavior。臺北:華泰書局。  new window
7.洪良浩(1970)。消費者行為之研究。臺北:春風出版社。  延伸查詢new window
8.許士軍(1978)。現代行銷管理。政大企管研究所。  延伸查詢new window
9.許偉杰(1983)。青春痘藥品購買行為與市場規模預估之研究。六國出版社。  延伸查詢new window
10.華能哲、陳山火。統計學。文笙書局。  延伸查詢new window
11.詹炳發(1981)。行銷學。六國出版社。  延伸查詢new window
12.楊和炳(1985)。臺灣茶葉市場結構之研究。華泰書局。  延伸查詢new window
13.Stevenson, Adlai(19521003)。Speech。Columbus, Ohio。  new window
14.Katona, George(1964)。The Mass Consumption Society。New York:McGraw-Hill。  new window
15.Marascuilo, L. A.、McSweeney, M.(1977)。Nonparametric and Distribution-Free Methods for the Social Science。Monterey, California:Brooks/Cole。  new window
16.Kotler, Philip(1980)。Marketing Management: Analysis, Planning and Control。Englewood Cliffs, New Jersey:Prentice-Hall, Inc.。  new window
17.Schiffman, Leon G.、Kanuk, Leslie Lazar(1983)。Consumer Behavior。Prentice-Hall。  new window
18.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
圖書論文
1.White, Irving S.(1960)。New Product Differentiation: Physical and Symbolic Dimensions。Marketing in Changing World。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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